MOHAMMAD ASIM AFSAR
Key Account Manager
Lucknow,UP
Summary
Results-driven Key Account Manager with over 10+ years of experience in B2B/B2C sales, client success, and strategic account growth. Proven ability to manage high-volume client portfolios, launch new markets, and execute revenue-generating campaigns. Recognized for consistent performance,strong communication, and data-backed decision-making. Proficient in CRM tools like Salesforce and experienced in driving growth within the food-tech and fashion retail operations.
Overview
16
16
years of professional experience
2
2
Certifications
1
1
Language
Work History
Key Account Manager
Zomato
07.2022 - Current
- Managed 150 key accounts, driving revenue growth through strategic campaigns. Oversaw a monthly GMV of ₹90 lakhs, with a 70% market share in Uttar Pradesh.
- Generated incremental revenue through upselling commissions, advertising solutions, and BTL activations. Mentored a 15-member sales team, fostering accountability and performance.
- Led an end-to-end Ads Sales project with a monthly sales quota of 30 lakhs, with 10% MoM growth.
- Managed P&L for the portfolio, focusing on revenue growth, Gross Order Value (GOV), and cost optimization.
- Recognized as a Top 10 performer for ROI in ad sales.
- KAM Ninja advised peers on growth strategies nationwide.
- Developed and executed comprehensive plans for weekly and monthly order growth, resulting in increased sales and customer satisfaction.
- Played a crucial role in acquiring key restaurants to join the Zomato platform, expanding the company's reach, and enhancing its offerings.
- Implemented various innovative marketing campaigns to drive order growth, delivering impressive results.
- Analyzed and optimized the customer funnel, identifying and addressing gaps to improve conversion rates.
- Successfully led menu re-engineering efforts, enhancing user experience, and increasing customer engagement.
- Monitored and evaluated UX metrics, ensuring optimal performance and continuous improvement.
Zomato, City Growth Manager
Zomato Limited
07.2019 - 06.2022
- Achieved 80% market share by launching online ordering in six Uttar Pradesh cities.
- Managed 150 merchant outlets, generating monthly revenue of ₹30 lakhs with 15% growth.
- Drove 80% of portfolio GMV through effective discount strategies while maintaining profitability.
- Led comprehensive Promo Codes campaign to boost customer engagement and retention.
- Onboarded strategic merchant partners, resulting in increased order volume.
- Recognized as 'Launch Superstar' for successful UP East region market expansion.
- Established strong market presence by launching four cities in UP East as Sales Manager.
- Acquired 100 restaurants across Barabanki, Fatehpur, Sitapur, and Budaun, including key establishments.
Shrinkage Controller
Landmark International [Max Division]
01.2017 - 01.2018
- Trained employees to prevent in store theft activities.
- Frequent inventory audit.
- Video surveillance of each department and cash counter.
- Random staff frisking and locker check.
- Ensured items are tagged properly.
- Inventory counts and report to warehouse if any discrepancies are found.
- Cash counter audit.
Assistant Manager
Landmark International
01.2015 - 01.2017
- Assist Store manager for day to day activities.
- Handle customer complaints.
- Monitor and maintain store inventory.
- Maintain store Appearance.
- Develop good relationship with customers.
- Managing Budgets.
- Inventory Management.
- Coach and support new team members.
- Effectively managing and delegating the team.
- Followed the store Budgets.
Department Manager
Landmark International
01.2012 - 01.2015
- Manage and oversee the daily operations of the department, including monitoring performance, ensuring productivity, and providing guidance and support to team members.
- Develop and implement strategies to achieve departmental goals, including identifying and addressing any areas of improvement.
- Create and manage schedules and assignments for departmental employees to ensure proper coverage and efficient use of resources.
- Conduct regular meetings with team members to communicate goals, expectations, and updates.
Sales Executive
Landmark International [Max Division]
01.2010 - 01.2012
- Customer Service.
- Making sure sales target are met.
- Maintaining Relationships with clients.
- Ensure department visual display as per planogram.
- Participating in sales team meetings.
- Handling and resolving customer complaints.
Education
Bachelor of Commerce - Financial Accounting
Shia PG College
LucknowIntermediate -
LUCKNOW CHRISTIAN COLLEGE
High School -
St Julius High School
Lucknow, IndiaSkills
Microsoft Excel
Key account management
Client relationship building
Account management
Business development
Lead generation
Account development
Data-driven decision making
Revenue generation
Sales tactics
Account strategy
Account performance analysis
Teamwork and collaboration
Client onboarding
Problem-solving abilities
Relationship building
Client acquisition
Customer retention
Inventory management
Accomplishments
Mission Monetization
- Negotiated with restaurant partners (MX) operating on lowerthan-
standard commissions - Transitioned partners to Zomato's base commission model, resulting in incremental revenue growth.
- Contributed to an overall revenue uplift and improved monetization
efficiency across 3 managed cities. - Recognized and awarded by Cluster Head (Up east) Zomato.
- Awarded for Best Launch Champion in the UP East Region
- Awarded for the best profitability top-liner for the UP East region in Jan-2025.
Mission Promo Kabza (Zomato)
- Drove aggressive promo adoption strategy by ensuring every merchant.
(newly onboarded + existing) was actively running promotions. - Negotiated promo participation with restaurant partners, resulting in higher visibility and order uplift across all managed cities.
- Boosted overall order volumes by 30%+ in targeted zones, while improving merchant ROI and strengthening market presence against competitors.
- Established Zomato as the preferred growth partner for merchants through continuous engagement and campaign optimization.
GBAD & Project All In/ Full House
- Achieved multiple successful acquisitions to expand business operations.
- Secured certification for exceptional performance in Pan Bharat Cluster & ranked 8th & 15th respectively among peers.
- Received prestigious certificates from regional heads in recognition.
Price Parity Drive( UP EAST)
- Price Parity Drive implementation successfully implemented Price Parity Drive in multiple cities of the Up East region.
- Successfully increased the take rate by 2.5% at the Portfolio level,resulting in improved revenue generation.
Certification
Certification in information technology from NIIT
Languages
- English
- Hindi
- Urdu
- Arabic
Achievements Awards
- Awarded as best city launch manager in UP EAST region.
- Awarded as best Ads sales manager in the whole UP EAST region.
- Recognized and Awarded as best Profitability Top Liner in UP EAST region.
Timeline
Key Account Manager
Zomato
07.2022 - Current
Zomato, City Growth Manager
Zomato Limited
07.2019 - 06.2022
Shrinkage Controller
Landmark International [Max Division]
01.2017 - 01.2018
Assistant Manager
Landmark International
01.2015 - 01.2017
Department Manager
Landmark International
01.2012 - 01.2015
Sales Executive
Landmark International [Max Division]
01.2010 - 01.2012
Intermediate -
LUCKNOW CHRISTIAN COLLEGE
Bachelor of Commerce - Financial Accounting
Shia PG College
High School -
St Julius High School