Mohammed Arshad

• Successfully managed end-to-end operations of Ecommerce team to ensure exceptional customer service, adherence to standard procedures, and efficient task completion which grew revenue to 10 Million INR.
• Implemented e-commerce optimization techniques, and executed new digital marketing strategy within allocated budgets resulting in 10X increase in sales and customer acquisition.
• Holding the complete P&L responsibility for the category, order processing, inventory, and advertising campaigns on major market places like Amazon, Flipkart, BigBasket, Jio Mart, Blinkit, Udaan, Qtrove, etc., and our own D2C site.
• Specialized in Amazon Optimization and other e-commerce sites, implementing keyword optimization, content marketing, product targeting, enriching catalogues, and SEO optimization.
• Designed the plan for our new D2C site while managing the complete project lifecycle which improved user engagement, reduced bounce rate by 35% ,increased conversions by 25% & AOV by 75%.
• Successfully spearhead campaigns on Social media platforms including Facebook, Twitter & Instagram which led to 55% increase in website traffic and conversions by 25%
• Experienced in utilizing analytics tools to identify trends and identify opportunities for growth.
• Achieved operational excellence by streamlining processes and implementing best practices.

• As a Product Manager represent the voice of customer as well as business stakeholders by maintaining and prioritizing the project backlog to ensure that the team is working on stories that maximize business value and deliver necessary fixes and functionality for our valued clients
• Revamping the complete lead generation methodology as per industry sensibilities which resulted in increase of ROI by 200%
• Introducing new & trending categories & subcategories which boosted the sales by 150%
• Manage top-level project plans, incorporating all sub-project tracks, to ensure an accurate view of overall scope and adherence to timeline
• Develop and analyze customer segmentation and lead generation trends to create integrated online and offline marketing strategies and enhance customer relationship management
• Create and test digital prototypes, identify product gaps, process improvements and solutions
• Develops category and brand revenue growth strategies from data, insights and other market and service provider information
• Design the product in a way which becomes conducive to the sensibility of their respective industry
• Handling & working with an exclusive SEO, Content and Digital marketing team to increase the presence in the Digital space and decide on marketing campaigns both online and offline.

• Managed operations, marketing, sales, vendor relationships, customer support, and content creation as General Manager.
• Oversaw a team of 32, ensuring timely deliveries, managing sales, procuring from retailers, and retaining customers.
• Expanded product range resulting in an increase in sales by 300% and negotiated cost, margins with vendors resulting in overall cost savings of 20%.

• Event / Marketing Manager for 50+ trade exhibitions held all over major cities in India.
• Identifying prospective clients, new sponsors, generating business from existing clientele to achieve business targets.
• Handling National & International Clients, Foreign Visits for Marketing & In-charge of the digital marketing campaigns.

• Recognizing & defining market opportunities & evaluating marketing strategies.
• The marketing efforts Increased the sales by 20%.

● Marketed, promoted & organizing all 100 + events, theatre plays & workshops flawlessly.