Mohammed Irfan
Zonal Expert Sales Manager
Bangalore
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
21
21
years of professional experience
2
2
Certifications
Work History
Zonal Expert Sales Manager
GSK Consumer
Bangalore
04.2018 - Current
- Looking after N/E Bangalore, Mysore & Mangalore
- Handled expert business of Rs 0.85 Cr M-o-M for Fy’21
- Taken multiple initiatives like
- Project Parivartan – Availability of OTC/OHC products Hospitals & Medical College, resulted in business of Rs 2.5 lac
- Crocin Double striker campaign – improved the PCPM of Crocin DS from 2500 to 3800 units,
- PRS Strike – Focus on NH & Dispensing Doctors,
- Tminic Cup – Tminic POB Drive- yielded business value of Rs7.8 lac
- SRP Dhamaka – SRP POB campaign with dispensing Doctors – Improved the PCPM from 2500 to 3200 units
- Ace the pace – Polident conversion campaign along with POB
- Project Flash- IUG conversion campaign along with POB drive
- Streamlined the pharma distribution channels
- Business growth was 29% Y-o-Y
- Recipient best ZESM award for the year 2015, 2016 &2017(ASMC) & Q3 Fy’21
- Handled South region in absence of RESM for overall period of 2 months and shadowed him in different regional projects
- Amarnath Reddy got promoted to RETM in 2021 under me
- Awarded with best ZESMs for Fy’21(growth of 38%)
Zonal Expert Sales Manager
GSK Consumer
Vijayawada
06.2015 - 03.2018
- Managing a team of 8 ESEs
- Worked in Vijayawada HQ, covering entire Coastal Andhra, Established Hospital & NH business in Coastal region and which gave incremental business of 23.6 lac
- Appointed pharma DB in Vijayawada/Vizag which helped in supplying to NH/Dispensing Drs which helped improving in
- Hospital/NH overall business and business grew by 22%
- Elevated Vizag & Vijayawada to top 6 towns all India with regards to Sensodyne market share
- Average PCPM of SRP was 5500 units which yielding sales value of 7.3 lac
- Addressed Novartis to GSKCH initial transition distribution issues and regained DL business tune to 54 lacs in INR
- Maintain Zero Attrition during Vijayawada tenure
- Under me Srinivas Manchiraju got promoted to ZESM.
Regional Business Manager
Bihar & Jharkhand, Danone Nutricia India Pvt. Ltd
09.2013 - 05.2015
- Responsible for Bihar & Jharkhand all channels and institutional sales
- Handled a team of 7 executives
- Improved M-o-M business from Rs 8.5 lac to 18 lacs in Fy’13
- All India best RBM for the year 2013 with 111% growth in overall business
- Established MT business for Farex Cereals and NICU pharmacy business for Farex 1,2,3 & LBW
- Successfully launched Farex LBW
- Done highest BTL activities (21-scientific engagements) with leading hospitals (Kurji holy family hospital, PMC, DMC)
Area Manager
Andhra, Heinz India Pvt.Ltd
10.2012 - 09.2013
- Handled entire Andhra, Telangana, Karnataka, Kerala, Chennai & ROTN
- Managed 7 DROs and business of Rs 37 lac
- Responsible for Medical expert business and hospital business
- Successfully lead growth of brands Complan, Nutrigrow, Glucon-D, Nycil in hospitals & NH
- Recorded 20% growth Y-o-Y
- Launched Maplan new product successfully, able to generate business of 9 Lac month on month
- Created and roll out excel based daily reporting system to all India.
Senior Doctor relationship officer
Telangana, Rayalaseema – Heinz India Pvt.Ltd
09.2008 - 09.2012
- Responsible for demand generation for Complan, Complan lite, Glucon-D & Nycil
- Achieved 22% year on year growth in especially through entry in major hospitals
- Successfully launched Nutrigrow with Pediatric and earn an award for highest conversions and POBs
- Successfully complete the project of training merchandizers, MT promoters
- Organized Complan family lite liquid sampling in major self-service outlets and Hospitals
- Achieved 35% growth year on year for Complan family lite and increase the base from 0.1 to 1.8 lacs
- Achieved AROGYA TROPHY for the Best Sales Performance for the year 2009
- Received STAR CLIMBER AWARDS for successful launch of Complan lite in the year 2009
- Won other recognitions like Restricted Special incentives continuously for last 4 years for achieving the overall goals.
Doctor relationship officer
Vijayawada – Heinz India Pvt.Ltd
05.2007 - 08.2008
- Handled entire Coastal Andhra, part of Telangana
- Responsible for demand generation for Complan, Glucon-D & Nycil
- Managed entire hospital business and was able to grow the business by 25% Y-o-Y
- Hospital business gave incremental business of Rs 3 lac M-o-M
- Conducted highest number scientific engagement programmes (14)
- Achieved AROGYA TROPHY for the Best Sales Performance for the year 2008
- Initiated project “Reach the Unreachable” – tapped uncovered hospital/Chemist outlets in C Class towns and gave incremental business of 2.5 lac.
Professional sales representative
West Godavari, Andhra Pradesh, Dr Reddy’s Pvt Ltd
03.2005 - 04.2007
- Covered entire West Godavari
- Responsible for sales of New Division “Ventura”
- Increased average sale of 3.2 lac INR per month from 1.3 lac
- 146%
- Established new product Elina – with PCPM of 1000+ Strips secondary consistently month on month
- Awarded best PSR in 2006 for growth of 146% in the region.
Phlebotomist
A.S. Raja Blood Bank
Visakhapatnam
05.2002 - 02.2005
Education
MBA -
ISBM
B.Sc - Medical Lab Tech
Dr V.S. Krishna Govt.Degree College Andhra University
Intermediate - undefined
B.V.K College, St. Aloysius Anglo Indian High School
ICSE - undefined
Skills
Technicalundefined
Certification
Dashboard certification @ Skill Nation
Timeline
Power Bi @ Skill Nation
04-2023
Dashboard certification @ Skill Nation
03-2023
Zonal Expert Sales Manager
GSK Consumer
04.2018 - Current
Zonal Expert Sales Manager
GSK Consumer
06.2015 - 03.2018
Regional Business Manager
Bihar & Jharkhand, Danone Nutricia India Pvt. Ltd
09.2013 - 05.2015
Area Manager
Andhra, Heinz India Pvt.Ltd
10.2012 - 09.2013
Senior Doctor relationship officer
Telangana, Rayalaseema – Heinz India Pvt.Ltd
09.2008 - 09.2012
Doctor relationship officer
Vijayawada – Heinz India Pvt.Ltd
05.2007 - 08.2008
Professional sales representative
West Godavari, Andhra Pradesh, Dr Reddy’s Pvt Ltd
03.2005 - 04.2007
Phlebotomist
A.S. Raja Blood Bank
05.2002 - 02.2005
MBA -
ISBM
B.Sc - Medical Lab Tech
Dr V.S. Krishna Govt.Degree College Andhra University
Intermediate - undefined
B.V.K College, St. Aloysius Anglo Indian High School
ICSE - undefined
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