Results-driven UI/UX Developer and Full Stack Engineer with 13+ years of experience in web development, rich media ads, and programmatic platforms (DSP/SSP). Ex-Yahoo (till Feb 2025), led custom ad formats and interactive creatives. Skilled in HTML5, CSS3, JS, React, Celtra, GWD, and Adobe Animate. Strong in performance tuning, UX design, and A/B testing. Open to impactful roles combining creativity and engineering.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Software Dev Engineer I
Yahoo Software Development India Private Limited
09.2014 - 02.2025
Developed high-impact Rich Media Ad creatives using HTML5, JavaScript, and Adobe Animate CC, resulting in a 25% increase in user engagement.
Led the end-to-end development of custom ad formats tailored to Fortune 500 clients, enabling innovative digital campaigns.
Integrated and optimized ads across DSPs and SSPs, ensuring compliance and creative functionality across all browsers and platforms.
Implemented clickTAG, 3rd-party trackers, and A/B test variations using tools like Celtra, GWD, and Yahoo Ad Platform.
Contributed to ad reporting, data extraction, and campaign optimization using Yahoo tools and analytics.
Coordinated directly with designers, ad ops, and marketing teams to tailor UI/UX to business goals and campaign KPIs.
Improved load performance by 30% through code profiling, media compression, and deferred scripting.
Mentored junior developers and contributed to internal documentation and reusable ad templates.
Software Engineer
REALBRIDGE e-Marketing Solutions Pvt Ltd
10.2013 - 09.2014
Designed and developed high-performance online bingo games for the GameVillage platform using Flash and HTML5, delivering immersive gameplay experiences.
Migrated core game engine and UI components from ActionScript (Flash) to HTML5/JavaScript, improving device compatibility and future-proofing the platform.
Collaborated closely with game designers to implement dynamic game logic, animations, and player interactions.
Integrated real-time data feeds and game states using SQL Server, including player stats, game history, and leaderboard functionality.
Tuned database queries and performed backend optimization to support seamless multiplayer sessions and reduce latency.
Actively contributed to codebase modularization, improving maintainability and scalability of the game framework.
Flash Programmer
Lionbridge Technologies LLP
02.2013 - 10.2013
Designed and developed SCORM-compliant e-learning modules using Adobe Captivate and Flash, aligning with international educational standards and accessibility guidelines.
Created engaging interactive learning content, quizzes, and simulations for global clients across industries including IT, healthcare, and finance.
Ensured seamless Learning Management System (LMS) integration, tested SCORM packages for tracking learner progress and course completion.
Collaborated with instructional designers to translate storyboards into visual and functional e-learning experiences.
Conducted cross-platform testing to ensure consistent user experience across browsers and devices.
Optimized animation sequences and media assets for faster loading and reduced bandwidth consumption in remote learning environments.
Flash Programmer
Xerago
02.2011 - 02.2013
Designed and developed interactive Flash-based web applications and rich UI modules for enterprise clients such as Citibank, including tools like finance calculators, branch locator maps, and promotional campaign interfaces.
Created and customized animated ad creatives and banners, adapting regional and global campaigns for digital rollout using Flash and Photoshop.
Delivered engaging visual effects, transitions, and motion graphics for marketing assets, ensuring high visual fidelity and optimized performance.
Collaborated closely with marketing and product teams to implement design specs and brand guidelines across digital campaigns.
Used Adobe Photoshop and Illustrator to design assets for Flash integration, landing pages, and campaign micro-sites.
Ensured quality through detailed testing and cross-browser compatibility checks, adhering to internal QA standards.
Mentored junior developers and conducted hands-on training in Flash animation, ActionScript fundamentals, and design tools, fostering a knowledge-sharing culture.
Education
Bachelor of Engineering - Computer Science
Anna University
04.2009
Skills
Web Technologies: HTML5, CSS3, JavaScript, ReactJS, AngularJS, NodeJS
Controlling ChatGPT with Custom Instructions or API System Messages
Crafting Strategic Visual Stories
LANGUAGE
English (Fluent)
Hindi (Fluent)
Tamil (Fluent)
Kannada (Intermediate)
Timeline
Software Dev Engineer I
Yahoo Software Development India Private Limited
09.2014 - 02.2025
Software Engineer
REALBRIDGE e-Marketing Solutions Pvt Ltd
10.2013 - 09.2014
Flash Programmer
Lionbridge Technologies LLP
02.2013 - 10.2013
Flash Programmer
Xerago
02.2011 - 02.2013
Bachelor of Engineering - Computer Science
Anna University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
Led Development of High-Impact Rich Media Ads Successfully designed and delivered 200+ rich media and interactive ad formats across premium Yahoo inventory, increasing engagement rates by over 30%.
Migrated Legacy Flash Ads to Modern HTML5 Spearheaded the migration of 100+ legacy Flash-based creatives to HTML5, ensuring cross-device compatibility and alignment with industry standards post-Flash deprecation.
Optimized Ad Performance for Key Clients Implemented A/B testing and performance tuning for display ads, improving click-through rates (CTR) by 25% and reducing load time by 40%.
Built End-to-End Custom Ad Solutions Engineered full-stack custom ad formats using HTML5, JavaScript, CSS3, and React, integrated with backend feed systems and 3rd-party trackers.
Enhanced Programmatic DSP Integrations Collaborated with Demand-Side Platforms (DSPs) and internal AdOps teams to develop scalable ad templates and ensure seamless integration with programmatic bidding systems.
Streamlined Ad QA and Delivery Designed reusable templates and documentation for ad development, reducing production turnaround time by 35% and enhancing quality assurance.
Received Global Recognition Selected to represent APAC team in San Francisco for cross-region collaboration and knowledge sharing on interactive ad formats.
Contributed to Full-Stack Web Applications Developed web apps and internal tools using React, Node.js, and SQL, improving operational workflows and reducing manual effort by 50%.
Mentored Cross-Functional Teams Acted as a knowledge-sharing lead, mentoring junior developers and designers on ad development tools like Celtra, Adobe Animate, and Google Web Designer.
Pioneered E-learning & Gaming Projects (Past Roles) Created SCORM-compliant e-learning modules and Flash-based bingo game platforms, leveraging SQL for backend data flow and performance tracking.
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SENIOR LEAD SDET | SOFTWARE DEV ENGINEER IN TEST at Info Edge India Pvt Ltd – 99acres.comSENIOR LEAD SDET | SOFTWARE DEV ENGINEER IN TEST at Info Edge India Pvt Ltd – 99acres.com