MOHD REHAN
Summary
Strategic CRM leader with 14 years of experience in Real Estate Customer Relationship Management, focusing on post-sales operations, customer lifecycle management, and ERP implementation. Expertise in building and leading high-performing teams, enhancing customer experience, and optimizing business processes across residential and commercial projects.
Overview
1
1
Language
14
14
years of professional experience
Work History
General Manager – CRM
Anhad Developers Pvt Ltd.
02.2026 - Current
- Head the CRM function for residential projects, managing complete customer lifecycle from booking to possession.
- Managed CRM operations, coordinated pricing controls and inventory, and developed MIS reporting for informed decision-making.
- Led collections, receivables, customer engagement, and legal documentation to streamline processes and enhance customer experience.
- Drove customer satisfaction by addressing grievances effectively and coordinating cross-functional teams.
- Monitored compliance with RERA, GST, TDS, banking, and statutory requirements to ensure regulatory adherence.
General Manager – CRM
Trinity Infratech Pvt. Ltd.
03.2024 - 09.2025
- Head the CRM function for residential projects, managing complete customer lifecycle from booking to possession.
- Led collections, receivables, customer engagement, possession, registry, and legal documentation to streamline processes and enhance customer experience.
- Managed CRM operations, pricing controls, inventory coordination, and MIS reporting to optimize workflows and ensure data accuracy.
- Ensured compliance with RERA, GST, TDS, banking, and statutory requirements to mitigate risks and uphold regulatory standards.
- Enhanced customer satisfaction by addressing concerns and resolving issues promptly. through effective grievance handling and cross-functional coordination.
Deputy General Manager – CRM
Whiteland Corporation Pvt. Ltd.
07.2022 - 02.2024
- Led CRM operations for residential and commercial projects.
- Managed collections, possession, registry, customer communication, and legal coordination to ensure compliance and customer satisfaction.
- Supervised CRM team to enhance customer satisfaction and streamline process improvements.
- Coordinated with banks for efficient loan documentation and timely disbursement.
Senior Manager – CRM
Raheja Developers Ltd.
09.2015 - 06.2022
- Managed end-to-end post-sales CRM processes, ensuring seamless collections, customer servicing, possession, registry, and transfers.
- Led backend operations and customer support teams, enhancing service delivery and response times.
- Handled legal documentation, taxation compliance, and customer dispute resolution to maintain regulatory adherence and customer satisfaction.
- Recognized as an Authorized Signatory and consistently rated among top performers.
Executive – CRM
IREO Pvt. Ltd.
07.2012 - 09.2015
- Facilitated Oracle CRM implementation and conducted user training to enhance system adoption.
- Managed customer onboarding and registrations, ensuring smooth transition for new clients.
- Coordinated efforts among finance, legal, construction, and banking teams to deliver comprehensive customer service.
Education
Master of Arts -
Rohailkhand University
Bachelor of Arts -
Rohailkhand University
Diploma in Information Technology (GNIIT) -
NIIT
Skills
- CRM Software Management
- Customer relationship management
- Salesforce
- Customer Relationship Strategies
- Customer Data Analysis
- Oracle ERP
- MS Office Suite
Accomplishments
- 14+ years of leadership in Real Estate CRM and Customer Experience.
- Successfully implemented Oracle, Farvision, and In4Velocity CRM platforms.
- Appointed Authorized Signatory at Raheja Developers, Whiteland Corporation & Trinity Infratech Pvt. Ltd.
- Built and led high-performing CRM teams across multiple premium projects.
- Improved collections, operational efficiency, and customer satisfaction through process optimization.
Languages
English
Proficient
C2
Timeline
General Manager – CRM
Anhad Developers Pvt Ltd.
02.2026 - Current
General Manager – CRM
Trinity Infratech Pvt. Ltd.
03.2024 - 09.2025
Deputy General Manager – CRM
Whiteland Corporation Pvt. Ltd.
07.2022 - 02.2024
Senior Manager – CRM
Raheja Developers Ltd.
09.2015 - 06.2022
Executive – CRM
IREO Pvt. Ltd.
07.2012 - 09.2015
Master of Arts -
Rohailkhand University
Bachelor of Arts -
Rohailkhand University
Diploma in Information Technology (GNIIT) -
NIIT