WEB FRONT END
Digital Marketing Executive
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.