Mrinal Dighe
Summary
Results-oriented Digital Marketing Specialist with expertise in campaign strategy, data analysis, and e-commerce optimization. Skilled in building brands and leveraging creative marketing strategies to engage untapped demographics. Achieved significant increases in social media engagement and organic website reach.
Overview
7
7
years of professional experience
Work History
Ecommerce & Digital Marketing Specialist
Sigma Healthcare
06.2023 - 10.2025
- Collaborated with cross-functional teams to meet marketing goals within timelines and budget constraints.
- Created and managed monthly social media plan on for 350+ franchise partners for Amcal Pharmacy and Discount Drug Stores.
- Increased engagement rate on Social Media by 125% on a month-on-month basis.
- Oversaw promotions, managed content, and updated websites for Amcal Pharmacy and Discount Drug Stores to enhance user experience.
- Increased organic reach for website by +200%, after huge drop in September with new website going live for Amcal and Discount Drug Stores.
- Strategise and execute campaigns with external stakeholders for Franchise partners.
- Managed relationships with external stakeholders, ensuring timely invoicing and recovery processes.
- Handle Google Ads campaign management for Amcal Pharmacy and Discount Drug Stores.
- Coordinate supplier packages for co-branded marketing on a monthly basis.
- Reduced costs by identifying inefficiencies in operations and implementing cost-saving measures.
- Negotiated favorable contracts with vendors, securing high-quality products at competitive prices.
- Increased sales revenue with targeted marketing campaigns and strategic product positioning.
- Launched successful marketing campaigns that drove brand awareness among target audiences.
- Conducted thorough research to identify trends and inform decision-making for business growth initiatives.
- Championed adoption of new software tools that streamlined workflows across multiple departments.
Marketing Specialist
MLK Marketing
Kew
02.2022 - 06.2023
- Managing 50+ client portfolio which includes day-to-day communication with clients, monthly reporting meetings and handling their projects in association with Service delivery team
- Built and maintained relationships with new and existing clients.
- Coordinated with service delivery and production teams to implement digital marketing strategies for client projects, ensuring adherence to deadlines and project scope
- Executed client retention strategies and pinpointed areas for enhancing digital marketing campaigns
- Educated clients on current digital marketing trends and strategies to enhance their business marketing
- Provided clients with information about company processes to enhance service comprehension.
Digital Marketing Coordinator
Stride Physiotherapy & Health Group
Melbourne
10.2020 - 02.2022
- Increased social media followers by 150% growth within 12 months by implementing targeted content strategies and analyzing audience engagement patterns.
- Improved organic search rankings for 10–12 key business keywords, resulting in a 25% increase in monthly website traffic through keyword research and on-page SEO optimization.
- Developed and executed 5+ integrated marketing campaigns with design and content teams, monitoring performance to enhance marketing effectiveness.
- Managed email marketing campaigns for approximately 1,200 subscribers, increasing open rates from 18% to 26% through audience segmentation and optimized subject lines.
- Conducted A/B testing on social media advertisements and landing pages, increasing click-through rates by 12%, and improving lead conversion rates.
- Optimized e-commerce campaigns by analyzing customer behavior and purchasing patterns, driving a 15% increase in online sales over six months.
- Utilised Google Analytics and performance dashboards to track traffic sources, customer behavior, and campaign ROI, supporting data-driven marketing decisions.
Digital Marketing Coordinator
Primacy Care Australia
Melbourne
08.2018 - 09.2020
- Managed digital marketing for FindMYNDIS, Recovery Plus, and Primacy Care, aligning branding across platforms for cohesive identity.
- Managed content marketing, social media, and email campaigns to increase brand visibility and audience engagement.
- Coordinated website content updates and monitored campaign performance to enhance effectiveness of digital marketing efforts.
- Built and strengthened the organisation’s digital brand presence by coordinating website development and online marketing initiatives.
Education
Master of Marketing - Marketing
Deakin University, Burwood Campus
Burwood, VIC08.2020
Bachelor of Business Administration - Marketing Management And Research
G.H.Raisoni, Nagpur India
Nagpur India 05.2018
Skills
- E-commerce management
- Product Listing & Catalogue Management
- Conversion optimisation
- Sales funnel optimisation
- Customer Journey Mapping
- Search engine marketing
- Social media marketing
- Marketing analytics
- Google Analytics
- A/B testing
- Keyword analysis
- Content strategy
References
Available on request
Timeline
Ecommerce & Digital Marketing Specialist
Sigma Healthcare
06.2023 - 10.2025
Marketing Specialist
MLK Marketing
02.2022 - 06.2023
Digital Marketing Coordinator
Stride Physiotherapy & Health Group
10.2020 - 02.2022
Digital Marketing Coordinator
Primacy Care Australia
08.2018 - 09.2020
Master of Marketing - Marketing
Deakin University, Burwood Campus
Bachelor of Business Administration - Marketing Management And Research
G.H.Raisoni, Nagpur India