Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic
MS.RANJANE KUMARAVELU

MS.RANJANE KUMARAVELU

CHENNAI

Summary

A results-oriented marketing professional with 15+ years of experience developing and implementing effective marketing and branding strategies. Skilled in driving brand awareness, expanding market share, and achieving business growth. Proven ability to lead cross-functional teams and deliver exceptional results. Seeking a challenging role as the Head of Marketing and Branding to contribute to the success of an organisation. Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.

Overview

23
23
years of professional experience

Work History

GM - Digital Marketing

Workafella - A Rattha Group Venture
Chennai
03.2024 - Current
  • As GM of marketing, I lead the company's end-to-end Marketing, covering Branding, Events, Digital Marketing, and the presales department-a 15-member organisation for Workafella India
  • Increase in new sales was achieved, with 85% of Digital Marketing, delivering the following trajectory
  • - In 5 months period, have increased revenue from New Sales by 20% - Reduced the invalids by 15% - Increased New audience capture by 30%

Head Marketing & Branding

Mehta Multispecialty Hospital Pvt Ltd
Chennai
10.2022 - 11.2023
  • Developed and implemented comprehensive marketing and branding strategies to enhance brand visibility, drive customer acquisition, and increase market share, handling a budget of 1cr
  • Led a team of 10 marketing professionals to deliver the trajectory of a 30% increase in Walkins
  • Launched integrated marketing campaigns, including online and offline channels, increasing 35% visibility in 9 month's duration
  • Conduct market research and competitive analysis to identify target audiences.

Marketing and Communications Head

Rishivignan Center For Higher Learning
Coimbatore
10.2018 - 10.2022
  • As Marketing Communications & Business operations head, successfully created and implemented effective communication strategies to sustain the business through strategic online business promotion.

Marketing Communications Freelance Consultant

Future Consulting For U Chennai
12.2014 - 05.2018
  • Delivered Marketing and communications projects for CII Collaterals designing | WIPRO Chennai Marathon PR | Radiant Wellness Conclave PR | Guardian India| Election Commission website Development | Lifeline hospitals Marketing

Marketing Communications Freelance Consultant For CII

Gramophone Media Lab Chennai
01.2014 - 12.2014

Assistant General Manager Corporate Communication

Zynergy Solar Projects and Services Pvt Ltd
Chennai
08.2012 - 01.2014
  • Leveraged marketing and corporate communication strategies for the group companies, including critical projects such as TANGEDCO 2012 Chief Minister greenhouse project promotion.

Dy. Communication Manager

Nissan Motor India Pvt Ltd
Chennai
12.2011 - 08.2012
  • Successfully created marketing, branding and communications projects for Nissan India including the auto media car review, test drives and pricing clinic
  • Functioned as Project Head for New Star of India Campaign phase II and played a part in Evalia - MUV pre-launch and launch plan.

Assistant Communication Manager

Wipro Technologies
Bangalore
02.2011 - 12.2011
  • Successfully managed marketing communications function for Wipro's Mission Quality team
  • Functioned as a critical contributor in the Rewards and Recognition Wipro Way
  • Head Customer Centricity Project across 66 mega Wipro clients.

Assistant Manager Communications For CASS COE

Hewlett Packard India
Chennai
03.2007 - 02.2011
  • Successfully managed the communications function, handling 50 cross-functional members executing Internal and External Communication projects.

Assistant Manager Corporate Communication

MARG Construction
Chennai
01.2006 - 02.2007

Executive Corporate Communication

Dishnet Wireless Limited
Chennai
11.2004 - 09.2005

PR Account Executive

Good Relations India
Chennai
02.2004 - 11.2004

News Producer

Sun Television Network
Chennai
07.2001 - 12.2003

Education

Advanced Program in Strategic Management - APSM -

IIM-C
Calcutta
01.2008

M.A. Communication -

University of Madras
Chennai
01.2002

B.A. Sociology -

University of Madras
Chennai
01.2000

Skills

  • Marketing
  • Digital Marketing
  • Branding
  • Communications
  • Lead Management
  • Driving brand awareness
  • Expanding market share
  • Achieving business growth
  • Leading cross-functional teams
  • Developing and implementing effective marketing and branding strategies
  • Conducting market research and competitive analysis
  • Strategic online business promotion
  • Collaterals designing
  • PR
  • Website development
  • Marketing communications
  • Corporate communication
  • Internal and external communication
  • Customer centricity
  • Project management
  • Corporate Communications
  • Marketing expertise
  • Project Management
  • Time Management
  • Revenue and Market Expansion
  • Performance Improvement
  • Deadline-oriented
  • Matrix Management
  • Sound Judgment
  • Market Analysis
  • Analytical Skills
  • Leader

Personal Information

Visa Type: Skilled - Nominated (subclass 190)

Timeline

GM - Digital Marketing

Workafella - A Rattha Group Venture
03.2024 - Current

Head Marketing & Branding

Mehta Multispecialty Hospital Pvt Ltd
10.2022 - 11.2023

Marketing and Communications Head

Rishivignan Center For Higher Learning
10.2018 - 10.2022

Marketing Communications Freelance Consultant

Future Consulting For U Chennai
12.2014 - 05.2018

Marketing Communications Freelance Consultant For CII

Gramophone Media Lab Chennai
01.2014 - 12.2014

Assistant General Manager Corporate Communication

Zynergy Solar Projects and Services Pvt Ltd
08.2012 - 01.2014

Dy. Communication Manager

Nissan Motor India Pvt Ltd
12.2011 - 08.2012

Assistant Communication Manager

Wipro Technologies
02.2011 - 12.2011

Assistant Manager Communications For CASS COE

Hewlett Packard India
03.2007 - 02.2011

Assistant Manager Corporate Communication

MARG Construction
01.2006 - 02.2007

Executive Corporate Communication

Dishnet Wireless Limited
11.2004 - 09.2005

PR Account Executive

Good Relations India
02.2004 - 11.2004

News Producer

Sun Television Network
07.2001 - 12.2003

Advanced Program in Strategic Management - APSM -

IIM-C

M.A. Communication -

University of Madras

B.A. Sociology -

University of Madras

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