MS.RANJANE KUMARAVELU
CHENNAI
Summary
A results-oriented marketing professional with 15+ years of experience developing and implementing effective marketing and branding strategies. Skilled in driving brand awareness, expanding market share, and achieving business growth. Proven ability to lead cross-functional teams and deliver exceptional results. Seeking a challenging role as the Head of Marketing and Branding to contribute to the success of an organisation. Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
23
23
years of professional experience
Work History
GM - Digital Marketing
Workafella - A Rattha Group Venture
Chennai
03.2024 - Current
- As GM of marketing, I lead the company's end-to-end Marketing, covering Branding, Events, Digital Marketing, and the presales department-a 15-member organisation for Workafella India
- Increase in new sales was achieved, with 85% of Digital Marketing, delivering the following trajectory
- - In 5 months period, have increased revenue from New Sales by 20% - Reduced the invalids by 15% - Increased New audience capture by 30%
Head Marketing & Branding
Mehta Multispecialty Hospital Pvt Ltd
Chennai
10.2022 - 11.2023
- Developed and implemented comprehensive marketing and branding strategies to enhance brand visibility, drive customer acquisition, and increase market share, handling a budget of 1cr
- Led a team of 10 marketing professionals to deliver the trajectory of a 30% increase in Walkins
- Launched integrated marketing campaigns, including online and offline channels, increasing 35% visibility in 9 month's duration
- Conduct market research and competitive analysis to identify target audiences.
Marketing and Communications Head
Rishivignan Center For Higher Learning
Coimbatore
10.2018 - 10.2022
- As Marketing Communications & Business operations head, successfully created and implemented effective communication strategies to sustain the business through strategic online business promotion.
Marketing Communications Freelance Consultant
Future Consulting For U Chennai
12.2014 - 05.2018
- Delivered Marketing and communications projects for CII Collaterals designing | WIPRO Chennai Marathon PR | Radiant Wellness Conclave PR | Guardian India| Election Commission website Development | Lifeline hospitals Marketing
Marketing Communications Freelance Consultant For CII
Gramophone Media Lab Chennai
01.2014 - 12.2014
Assistant General Manager Corporate Communication
Zynergy Solar Projects and Services Pvt Ltd
Chennai
08.2012 - 01.2014
- Leveraged marketing and corporate communication strategies for the group companies, including critical projects such as TANGEDCO 2012 Chief Minister greenhouse project promotion.
Dy. Communication Manager
Nissan Motor India Pvt Ltd
Chennai
12.2011 - 08.2012
- Successfully created marketing, branding and communications projects for Nissan India including the auto media car review, test drives and pricing clinic
- Functioned as Project Head for New Star of India Campaign phase II and played a part in Evalia - MUV pre-launch and launch plan.
Assistant Communication Manager
Wipro Technologies
Bangalore
02.2011 - 12.2011
- Successfully managed marketing communications function for Wipro's Mission Quality team
- Functioned as a critical contributor in the Rewards and Recognition Wipro Way
- Head Customer Centricity Project across 66 mega Wipro clients.
Assistant Manager Communications For CASS COE
Hewlett Packard India
Chennai
03.2007 - 02.2011
- Successfully managed the communications function, handling 50 cross-functional members executing Internal and External Communication projects.
Assistant Manager Corporate Communication
MARG Construction
Chennai
01.2006 - 02.2007
Executive Corporate Communication
Dishnet Wireless Limited
Chennai
11.2004 - 09.2005
PR Account Executive
Good Relations India
Chennai
02.2004 - 11.2004
News Producer
Sun Television Network
Chennai
07.2001 - 12.2003
Education
Advanced Program in Strategic Management - APSM -
IIM-C
Calcutta01.2008
M.A. Communication -
University of Madras
Chennai01.2002
B.A. Sociology -
University of Madras
Chennai01.2000
Skills
- Marketing
- Digital Marketing
- Branding
- Communications
- Lead Management
- Driving brand awareness
- Expanding market share
- Achieving business growth
- Leading cross-functional teams
- Developing and implementing effective marketing and branding strategies
- Conducting market research and competitive analysis
- Strategic online business promotion
- Collaterals designing
- PR
- Website development
- Marketing communications
- Corporate communication
- Internal and external communication
- Customer centricity
- Project management
- Corporate Communications
- Marketing expertise
- Project Management
- Time Management
- Revenue and Market Expansion
- Performance Improvement
- Deadline-oriented
- Matrix Management
- Sound Judgment
- Market Analysis
- Analytical Skills
- Leader
Personal Information
Visa Type: Skilled - Nominated (subclass 190)
Timeline
GM - Digital Marketing
Workafella - A Rattha Group Venture
03.2024 - Current
Head Marketing & Branding
Mehta Multispecialty Hospital Pvt Ltd
10.2022 - 11.2023
Marketing and Communications Head
Rishivignan Center For Higher Learning
10.2018 - 10.2022
Marketing Communications Freelance Consultant
Future Consulting For U Chennai
12.2014 - 05.2018
Marketing Communications Freelance Consultant For CII
Gramophone Media Lab Chennai
01.2014 - 12.2014
Assistant General Manager Corporate Communication
Zynergy Solar Projects and Services Pvt Ltd
08.2012 - 01.2014
Dy. Communication Manager
Nissan Motor India Pvt Ltd
12.2011 - 08.2012
Assistant Communication Manager
Wipro Technologies
02.2011 - 12.2011
Assistant Manager Communications For CASS COE
Hewlett Packard India
03.2007 - 02.2011
Assistant Manager Corporate Communication
MARG Construction
01.2006 - 02.2007
Executive Corporate Communication
Dishnet Wireless Limited
11.2004 - 09.2005
PR Account Executive
Good Relations India
02.2004 - 11.2004
News Producer
Sun Television Network
07.2001 - 12.2003
Advanced Program in Strategic Management - APSM -
IIM-C
M.A. Communication -
University of Madras
B.A. Sociology -
University of Madras