Mufeez Lambay

Programmer Analyst

Cognizant Technology Services

Mumbai

04.2023 - Current

Created, tested and executed product-specific campaigns (e.g., WYN, Max Protect, Travel, Health, Motor, Two-Wheeler, SME) across multiple channels, including SMS, email, WhatsApp, IVR/OBD by applying concepts such as retargeting, cross-selling, and up-selling and taking client approvals to ensure data accuracy and campaign effectiveness.
Enhanced user experience by implementing personalized communication workflows with GAN AI for name personalization.
Designed and managed data schemas, created APIs for data insertion using SOAP methods to ensure seamless data integration, generated WSDL files, and utilized cURL. Conducted API testing with Postman.
Created and managed tailored workflows for specific campaigns, such as Milind Soman communications, to ensure customized messaging and focused outreach.
Created external accounts for a database, developed typologies, and resolved HTML content issues.
Developed a user-friendly dashboard, enabling users to generate comprehensive campaign performance reports on a regular basis. Reports included product selection, date ranges, waterfall and audit counts, as well as delivery indicators.
Analyzed feedback data, rectified web app link issue, and evaluated customer comments for enhanced campaign results.
Managed user group access by granting or revoking permissions, whitelisted IP addresses through Campaign Control Panel, and resolved login issues in Adobe Campaign.
Provided training and mentorship for new team members, assisting them with Adobe Campaign projects, troubleshooting technical issues, and navigating complex tasks.
Developed opener workflows and optimized engagement and response rates for various products.
Managed the blacklisting of customers for DND requests, updated the status of customer emails or mobile numbers from Quarantine/Blacklist to Valid, and added or modified customer to typology rules as needed.
Validated data inserted into Adobe Campaign schemas by the technical team, ensuring its accuracy and granting necessary approvals.
Implemented automated monitoring workflows using JavaScript.
Created workflows for sending and analyzing drops or rises in data or leads sent to the call center.
Analyzed business requirements to develop and deploy campaign logic, devising execution plans and creating bit links for communication. Successfully implemented strategies to positively influence customer behavior while closely monitoring performance with regular reporting.