Mufeez Lambay
Mumbai
Summary
IT professional with 4+ years of experience specializing in Adobe Campaign Classic, Adobe Campaign Standard, and Adobe Experience Platform. Known for strong problem solving skills and expertise in client management and quantitative analysis. Successful track record of optimizing campaigns across insurance, health, finance, and media sectors.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Programmer Analyst
Cognizant Technology Services
Mumbai
04.2023 - Current
- Created, tested and executed product-specific campaigns (e.g., WYN, Max Protect, Travel, Health, Motor, Two-Wheeler, SME) across multiple channels, including SMS, email, WhatsApp, IVR/OBD by applying concepts such as retargeting, cross-selling, and up-selling and taking client approvals to ensure data accuracy and campaign effectiveness.
- Enhanced user experience by implementing personalized communication workflows with GAN AI for name personalization.
- Designed and managed data schemas, created APIs for data insertion using SOAP methods to ensure seamless data integration, generated WSDL files, and utilized cURL. Conducted API testing with Postman.
- Created and managed tailored workflows for specific campaigns, such as Milind Soman communications, to ensure customized messaging and focused outreach.
- Created external accounts for a database, developed typologies, and resolved HTML content issues.
- Developed a user-friendly dashboard, enabling users to generate comprehensive campaign performance reports on a regular basis. Reports included product selection, date ranges, waterfall and audit counts, as well as delivery indicators.
- Analyzed feedback data, rectified web app link issue, and evaluated customer comments for enhanced campaign results.
- Managed user group access by granting or revoking permissions, whitelisted IP addresses through Campaign Control Panel, and resolved login issues in Adobe Campaign.
- Provided training and mentorship for new team members, assisting them with Adobe Campaign projects, troubleshooting technical issues, and navigating complex tasks.
- Developed opener workflows and optimized engagement and response rates for various products.
- Managed the blacklisting of customers for DND requests, updated the status of customer emails or mobile numbers from Quarantine/Blacklist to Valid, and added or modified customer to typology rules as needed.
- Validated data inserted into Adobe Campaign schemas by the technical team, ensuring its accuracy and granting necessary approvals.
- Implemented automated monitoring workflows using JavaScript.
- Created workflows for sending and analyzing drops or rises in data or leads sent to the call center.
- Analyzed business requirements to develop and deploy campaign logic, devising execution plans and creating bit links for communication. Successfully implemented strategies to positively influence customer behavior while closely monitoring performance with regular reporting.
Associate Software Engineer
Ugam Solutions
Mumbai
11.2020 - 04.2023
- Creating programs, campaigns, and workflows.
- Creating monthly and annually waterfall reports.
- Building workflow from scratch, according to the requirement.
- Testing and Production execution.
- Creating daily data backups and monitoring operations.
- Uploading external data files.
- Troubleshooting technical issues.
- Creating event types and transactional delivery templates.
- Monitoring data flows in Adobe Experience Platform.
- Scheduling segments in the data flows.
- Create schemas in AEP, which includes creating field groups, identities, and datasets.
- Create and test HTTP endpoints for ingesting data into AEP.
Education
Bachelor of Engineering - Electronics Technology
Fr. Conceicao Rodrigues College of Engineering
Mumbai10-2020
Skills
- Adobe Campaign Classic
- Adobe Campaign Standard
- Adobe Experience Platform
- Javascript
- SQL
Certification
· Adobe Certified Expert-Adobe Campaign Classic Developer
· Adobe Qualified – Adobe Experience Platform
· Adobe Professional– Adobe Campaign Standard Business Practitioner
· Dentsu University Certified Adobe Experience Platform Data Engineer
Accomplishments
· Appreciation from Client
· Two time awarded for my contribution in Project.
Timeline
Programmer Analyst
Cognizant Technology Services
04.2023 - Current
Associate Software Engineer
Ugam Solutions
11.2020 - 04.2023
Bachelor of Engineering - Electronics Technology
Fr. Conceicao Rodrigues College of Engineering