Neelanjan Datta

Client - One of the world's most renowned automobile company

• Interacting and managing client request with client's multiple Hub teams following a strict Agile Methodology and On-Time Delivery.
• Managing end to end automated marketing campaigns and journey orchestrations.
• Work on fixes to speed up the enviroments, check for locks, monitor servers, work with DI and Infra on various Data Management aspects required by the clients.
• Monitoring workflows for multiple regions, providing solutions with any campaign failure, technical workflow failure, schema related issues, personalisation block issues etc.
• Developed a POC to store the recipient data of different markets under one schema and restricting the view for a certain market.
• Recognized as a Subject Matter Expert from BU and currently training Entry Level Trainees in various topics of Adobe Campaign to make them industry and project ready.
• Part of various RFP and POC team.

Client - One of the world's most renowned Insurance company

• Delivered scalable system architecture to support high-availability Internet site with various internal applications.
• Directed software design and development to meet client needs for functionality and performance.
• Documented program development and revisions to maintain records.
• Contributed to codebase used in software deployment on multiple virtual machines.
• Design and implement complex multi-step, multi-channel communications using adobe campaign across several customer channels (Email , SMS , Line , Direct Mail).
• Developed unsubscription web application for various markets. Developed various schemas , input form and technical workflows. Setup various external accounts.
• Developed a survey Web Application that is live on Line channel and capture prospect data.
• Developed a Web Application that is live on Line channel which is a dashboard for currently active customers, where they can see the details along with the image of the all the cars they have.
• Developed an API to send data to external server.
• Developed various survey Web Application for various upcoming Models.
• Developed automated AB testing workflow.
• Integrated Adobe Campaign with AEM and salesforce.
• Tested with SOAP UI for development purposes, Created TDD And Testing Doc for further enhanced testing.