Mukul Bakshi

Radico Khaitan Ltd

New Delhi

11.2019 - Current

New Delhi is the headquarters town where I am responsible for the distribution, visibility of all our listed brands from the Radico portfolio.
Responsible for managing all retail (off-trade) liquor stores by implementing effective brand management, stock management, business expansion, and, most importantly, continuing to follow the right processes to achieve higher sales.
Driving availability and visibility of new brands and SKUs.
Preparing sales forecast reports, brand-wise, for different stores, and discussing price strategy by coordinating with upper management.
Maintains an inventory report, brand-wise, to keep an accurate report of product handling to the stores.
Maintains relationships with clients by establishing and enforcing organizational standards.
Allocate products by establishing contact and developing relationships with prospects, recommending solutions.
Data Handling: Tracking depletion, visibility, and other related data to help segment and categorize growth in outlets.
Stock shelves, and mark prices on shelves and items.
Keep a close eye on competitors and their marketing strategies to compare and list the brands and products accordingly.

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