Summary
Overview
Work History
Education
Skills
Timeline
Mukul Kothari

Mukul Kothari

Head Of Analytics
Bengaluru

Summary

Analytics leader with 10 years of experience across e-commerce, edtech, fintech, and travel. Proven ability to lead and evolve analytics functions — developing teams, infrastructure, and insight systems that drive measurable business impact. Skilled at working cross-functionally with product, marketing, and operations to deliver scalable, structured analytics that support growth, retention, and customer experience.

Overview

10
10
years of professional experience

Work History

Lead Business Analyst

Aecc
10.2024 - Current
  • Assumed responsibility for developing and scaling analytics as a strategic function.
  • Developed innovative analytical tools enhancing product performance.
  • Worked alongside counselors and business teams to streamline processes.
  • Outlined plan for ML endeavors featuring lead scoring models with behavioral analysis.

Analytics Lead

Flipkart
04.2022 - 10.2024
  • Led 5-member team on high-growth vertical; owned analytics delivery end-to-end
  • Designed focused marketing strategies leveraging propensity models and market mix models to boost key customer engagement.
  • Optimized onboarding efficiency through analysis-driven improvements.
  • Created a predictive model to identify customer churn patterns.

Senior Business Analyst

Flipkart
06.2019 - 03.2022
  • Developed AB testing frameworks resulting in a 15% lift in customer activation.
  • Influenced marketing strategies by using k means clustering and profiling, 8% lift in customer retention
  • Created dashboards to monitor KPIs in marketing, inventory, supply chain and customer experience.

Business Intelligence Developer

Zeta
01.2018 - 05.2019
  • Collaborated with product managers to create efficient data tracking systems, enabling teams to make informed decisions.
  • Increased reconciliation precision by 8% utilizing advanced data analysis and visualization methods.

Senior Business Analyst

Affine
11.2016 - 12.2017
  • Spearheaded worldwide deployment of a recommender model to 27 countries within half a year using cloud technologies.
  • Executed a k-means clustering strategy for customer segmentation, boosting retention by 15%.

Business Analyst

Affine
05.2015 - 10.2016
  • Achieved an 8% lift in CTR through enhancement of travel client's recommender system utilizing Spark and PySpark.

Education

B. Tech. - Computer Engineering

SVNIT, Surat
06.2015

Skills

Team management

Timeline

Lead Business Analyst - Aecc
10.2024 - Current
Analytics Lead - Flipkart
04.2022 - 10.2024
Senior Business Analyst - Flipkart
06.2019 - 03.2022
Business Intelligence Developer - Zeta
01.2018 - 05.2019
Senior Business Analyst - Affine
11.2016 - 12.2017
Business Analyst - Affine
05.2015 - 10.2016
SVNIT - B. Tech., Computer Engineering

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Mukul KothariHead Of Analytics