Mukund Narasimhan
Software Marketing
Pune
Summary
Marketing leader with 20+ years of experience delivering exceptional results based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Lead a global team of marketing professionals, driving significant improvements in all key performance indicators. Achieved a 5x improvement in leads through ABM and NN campaigns, a 6x increase in brand mentions through analyst relations, a 3x increase across social channels, and a 2x increase in website traffic.
Overview
21
21
years of professional experience
1
1
Certification
Work History
AVP & Head of Growth Marketing
Ness Digital Engineering
1 2022 - Current
- Responsible for Marketing Budgets. Drove better ROI with utilizing 90% of budget
- Built high performance team of 20+ global team members across APAC, East Europe , Americas that focuses on growing revenue
- 400% MQL growth rate of demand Generation framework for supporting NN enquiries , ABM strategy & execution to support EN growth , Lead Inside sales team
- 50% improvement in bottom of funnel through deep collaboration with commercial, engineering, product, consulting teams
- Planning and coordinating promotional events and industry conferences, enhancing brand exposure and fostering business relationships.
- Designing and managing co-marketing campaigns around industry themes and market offerings with ecosystem partners.
- Building and managing sales enablement content repositories and ensuring accessibility at point of need.
- Leveraging market and competitive research to identify trends and opportunities, and utilizing metrics and KPIs to measure return on investment.
- Improved customer satisfaction by streamlining processes and implementing new strategies
Head of Presales & Marketing
Niyuj (A Ness company)
2020.12 - 1 2022
- Instrumental in delivering 2X business growth
- 100% growth for webtraffic, LinkedIN followership
- Repositioned firms proposition to clients and setup Go To Market approach that was differentiated as specialist provider to ISV's
- Institutionalized best in class and differentiated, presales processes, marketing processes
- 75% win rates for deals by bringing in unique value proposition for clients
- Deal Architect for several wins : product rewrite for large ISV, new product development for Fintech
- Delivered 1.5 X by working on firms value proposition and positioning for exit
Presales | GTM | Demand Gen
Zensar Technologies
2008.06 - 2020.11
- Presales & Marketing - setup and operationalized for insurance vertical and digital BU(with Boston Consulting Group) - closed strategic client deals in EMEA and large outsourcing contract from
- Program owner - Go To Market strategy with Bain & Co
- US based - Presales & Client Partner for top 5 client
- Product Management & Marketing - Enterprise collaboration product (patent awarded).
Senior Software Engineer
Capgemini
2003.06 - 2008.06
- Lead for a systems rewrite to a Unix based platform out of Bloomington IL
- Responsible for Requirement gathering, software development, business analysis, solutioning.
Education
High School Diploma -
Loyola High School & Junior College Pune
PuneMCS - Comp Science
Savitribai Phule Pune University
PuneSkills
Marketing campaigns for ABM, Net New lead generation
Market planning and execution
Content Development
Brand positioning
Marketing Program Management
Market Trends Analysis
SEO Optimization
Market Research
Content Creation
Certification
AWS Partner: Cloud Economics
Patents
A system and a method of direct communication and engagement within an organization
Accreditations
AWS Partner: Accreditation (Business)
Accomplishments
- Supervised team of global team of 20+ staff members.
- Patent on Organizational communication platform
Timeline
Head of Presales & Marketing
Niyuj (A Ness company)
2020.12 - 1 2022
Presales | GTM | Demand Gen
Zensar Technologies
2008.06 - 2020.11
Senior Software Engineer
Capgemini
2003.06 - 2008.06
AVP & Head of Growth Marketing
Ness Digital Engineering
1 2022 - Current
High School Diploma -
Loyola High School & Junior College Pune
MCS - Comp Science
Savitribai Phule Pune University
AWS Partner: Cloud Economics
Similar Profiles
Juraj PacholskyJuraj Pacholsky
Software Engineer at Ness Digital EngineeringSoftware Engineer at Ness Digital Engineering
Ankit KumarAnkit Kumar
Member Technical Staff at Ness Digital EngineeringMember Technical Staff at Ness Digital Engineering
Prasanna KaduskarPrasanna Kaduskar
Product Lead - Product Owner/ Product Manager at Ness Digital EngineeringProduct Lead - Product Owner/ Product Manager at Ness Digital Engineering