Mundakal Derin

• Designing and executing influencer strategy, driving brand growth and operational excellence.
• Overseeing influencer operations and ensuring campaign execution.
• Enhancing revenue through data-driven influencer selection, strategic partnerships, and monetization models.
• Building scalable SOPs and operational frameworks to boost efficiency and execution quality.
• Identifying high-impact collaborations and growth opportunities.
• Collaborating cross-functionally to align with business goals and ensure compliance.

• Built the monetization operations from 0 to 1, establishing a structured revenue model for creators.
• Led 100+ brand campaigns, generating 100,000+ videos and billions of views, driving substantial revenue.
• Optimized operational efficiency, reducing turnaround time and improving campaign performance.
• Collaborated with cross-functional teams, including Sales, Brand Solutions, Product, and Engineering, ensuring seamless execution of monetization initiatives.
• Launched key monetization products, including Moj Ads Manager and Creator Payments Wallet, enhancing revenue streams.
• Negotiated and managed contracts with brands, agencies, and creators, ensuring strategic, value-driven partnerships.
• Developed data-driven strategies, leveraging insights to optimize earnings and brand engagement.

• Led influencer operations for South India, overseeing acquisition, retention, and engagement strategies.
• Developed and executed national-level creator grooming programs, enhancing content quality and professionalism.
• Executed large-scale influencer events, including:

Moj Masti – India’s biggest influencer party, fostering creator engagement.
Moj Madhouse – A content creation event driving collaborations and brand visibility.

• Managed high-value creator contracts and agency partnerships, optimizing influencer performance.
• Boosted creator satisfaction by 10%, streamlining operations and improving content throughput by 50%.
• Monitored industry trends and data analytics, aligning influencer strategies with audience preferences.

• Onboarded all major production houses in Kerala, expanding ShareChat’s entertainment ecosystem.
• Led partnerships for 60+ movie campaigns, driving engagement and UGC content creation.
• Collaborated with top celebrities, TV channels, and media houses, amplifying brand visibility.
• Served as the primary point of contact for all entertainment partnerships in Kerala, ensuring seamless execution.
• Discovered and nurtured emerging talent, positioning ShareChat as a talent powerhouse by helping influencers land opportunities in films and music.
• Designed and executed high-impact collaborations, driving movie promotions and strengthening ShareChat’s positioning.