Naman Neeraj
Kolkata
Summary
Dynamic leader with proven expertise in content development and team management. Demonstrated skills in data analysis and content strategy, enhancing audience engagement and content quality. Strong ability to foster cross-functional collaboration and drive creative initiatives.
Overview
2
2
years of professional experience
Work History
Content Manager (Group-Head)
EssentiallySports
Kolkata
01.2025 - Current
- Lead the ES NASCAR content team to create and publish engaging content across the website, social media, email campaigns, and blogs.
- Developed and implemented content strategies that increased traffic and audience engagement.
- Managed content calendar to ensure timely publication of all materials.
- Analyzed competitor content and strategies to identify opportunities for improvement.
- Researched industry trends to inform effective content strategy and topics.
- Monitored audience engagement metrics to adjust content approach for optimal performance.
- Actively engaged in creating content and scaling the LDOT Newsletter for NASCAR.
- Coordinated with team members to gather feedback on content effectiveness and improve quality.
- Oversaw content teams, assessing productivity and ensuring alignment with strategic goals.
- Collaborated with designers to produce visually appealing marketing materials.
Assistant Content Manager
EssentiallySports
Kolkata
09.2023 - 12.2024
- Developed engaging content strategies aligned with sports trends and audience interests.
- Collaborated with writers to enhance content quality and maintain brand voice.
- Conducted research on sports topics to inform content creation and updates.
- Coordinated with marketing team to promote content across various platforms.
- Trained junior staff on best practices for content creation and management processes.
- Oversaw writing teams and assessed overall team productivity.
- Conducted keyword research to optimize SEO performance across all channels.
- Coordinated with other departments on cross-functional projects related to content creation or promotion.
- Analyzed daily traffic data and reports to measure effectiveness of marketing strategies.
- Wordsmithed original platform-specific content appealing to target audiences.
- Leveraged live-streaming and live-tweeting opportunities to generate excitement about events.
- Optimized website content for SEO purposes using keyword research tools.
- Maintained an event calendar to plan upcoming content initiatives in advance, and covered live NASCAR races and events remotely.
Content Writer
EssentiallySports
Kolkata
06.2023 - 08.2023
- Researched and authored 244 NASCAR articles tailored for core U.S. audiences.
- Edited and proofread articles to ensure clarity, accuracy, and compliance with legal standards.
- Collaborated with team members to generate innovative content ideas.
- Utilized SEO techniques to enhance article visibility and search engine rankings.
- Delivered high-quality, engaging written content under tight deadlines.
- Conducted extensive research to produce clear, accurate copy on diverse topics.
- Contributed targeted content ideas that resonated with the audience's interests.
- Optimized web pages by incorporating targeted keywords for increased online exposure.
Education
Bachelor of Arts - Philosophy
Presidency University
Kolkata, India07-2018
High School Diploma -
DAV [BSEB]
Patna, India03-2014
Schooling -
St. Anthony's School
Kurseong [Darjeeling Distt.], India03-2012
Bachelor of Arts - English
IGNOU
Distance EducationSkills
- Content strategy and development
- SEO optimization and best practices
- Data analysis and web analytics
- Audience engagement and brand voice alignment
- Google analytics
- Team leadership
- Effective communication skills
- Team leadership and guidance
- Cross-functional collaboration
- Project management and leadership
- Time management and organization
- Problem solving and decision-making
- Creative thinking and performance improvement
- Keyword placement oversight
- Proofreading and content curation
- Strategic content planning and calendar management
- Online research and ethical judgment
- Project leadership
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Bengali
Upper Intermediate (B2)
B2
Nepali
Elementary (A2)
A2
Timeline
Content Manager (Group-Head)
EssentiallySports
01.2025 - Current
Assistant Content Manager
EssentiallySports
09.2023 - 12.2024
Content Writer
EssentiallySports
06.2023 - 08.2023
Bachelor of Arts - Philosophy
Presidency University
High School Diploma -
DAV [BSEB]
Schooling -
St. Anthony's School
Bachelor of Arts - English
IGNOU