NAMITHA LANKA
Hyderabad,
Summary
Results-driven content and communications professional with over six years of experience in content writing, editing, and knowledge management. Adept at crafting compelling content, optimizing digital platforms, and leveraging industry insights to drive engagement. Seeking opportunities in dynamic, global environments to contribute expertise in content strategy, and knowledge management.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Knowledge Management Generalist
PwC
Hyderabad
04.2024 - Current
- Designing and maintaining comprehensive knowledge repositories
- Developing and implementing effective documentation, guides, and training materials to enhance organizational learning and efficiency
- Analyzing content to drive continuous improvement and optimize knowledge management processes
Copywriter
Deloitte Digital (Ad2Pro)
Chennai
02.2022 - 03.2024
- Creating clear and concise copy for ads, publications, and websites, Facebook and Instagram Ads
- Collaborating with designers and other departments for marketing projects under given deadlines
- Creating SEO & SEM-based copies for clients while editing and proofreading copies as needed
Content Writer
Blueberry Digital Labs
Hyderabad
03.2019 - 01.2022
- Proofreading, editing, and improving print and digital content/collateral as well as SME white papers
- Providing various research-based blogs and articles to U.S.based clients
- Competently managing day-to-day activities in coordination with internal/external departments for covering stories under stipulated timelines
Education
B.A. - Psychology, English Literature, and Journalism
Loyola Academy Degree & PG College (Autonomous)
Hyderabad, Telangana04.2018
Skills
- Content writing
- Qualitative and Quantitative Research
- AEM (Adobe Experience Manager)
- Microsoft Suite
- Proofreading
- Knowledge sharing
- Advertising and Marketing
- Facebook and Instagram ads
- Campaign Management
- Strategic Planning
- Tenacious work ethic
- Attention to detail
- Verbal and written communication
Projects
The Competition Print Media Gives to Other Media in this Era, 2018
Certification
- Google Analytics Individual Certification, 2023
- Social Media Marketing Mastery, 2023
Timeline
Knowledge Management Generalist
PwC
04.2024 - Current
Copywriter
Deloitte Digital (Ad2Pro)
02.2022 - 03.2024
Content Writer
Blueberry Digital Labs
03.2019 - 01.2022
B.A. - Psychology, English Literature, and Journalism
Loyola Academy Degree & PG College (Autonomous)
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