Summary
Overview
Work History
Education
Skills
Timeline
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NANDA KISHORE

Hyderabad

Summary

Dynamic growth and product strategy professional with over 5 years of experience in the B2C gaming industry, specializing in data-driven initiatives across product management, CRM, and business operations. Expertise in launching and scaling impactful features such as Missions and Deposit Offers, while building retention frameworks and driving reactivation campaigns. Committed to fostering a culture of experimentation to enhance user engagement and product adoption. Proficient in utilizing analytics and behavioral insights along with cross-functional collaboration to achieve significant improvements in ARPU and overall business performance.

Overview

5
5
years of professional experience

Work History

Product Manager – Retention & Engagement

Head Digital Works Pvt Ltd
11.2024 - Current
  • Owned the roadmap and adoption strategy for retention and engagement features, aligning with business goals to drive user retention, monetization, and lifecycle growth.
  • Launched personalized mission targeting at a user level, delivering ~₹65 Lakhs in incremental monthly revenue (0.5% uplift) from high-value users with an ROI of 1.12.
  • Designed and productized contextual nudges across key user journey touchpoints, resulting in a 20% increase in mission engagement and improved feature adoption.
  • Collaborated with cross-functional teams (marketing, design, analytics, engineering) to scale mission targeting by 5x in 6 months, significantly expanding feature reach and effectiveness.
  • Built reporting frameworks to equip customer support teams with real-time insights, reducing query resolution time and improving user experience.

Associate Product Manager – Experimentation & Growth

Head Digital Works Pvt Ltd
01.2023 - 12.2024
  • Conceptualized, designed, and launched an in-house experimentation platform enabling controlled A/B and multivariate testing on live product features, reducing reliance on external tools and saving significant vendor costs.
  • Drove end-to-end product lifecycle — from defining experimentation framework and success metrics to collaborating with engineering and data science for platform development and rollout.
  • Enabled data-driven decision making at scale by allowing product and growth teams to test hypotheses in real time, accelerating feature validation cycles by 40% and improving time-to-market.
  • Standardized experiment design and governance, ensuring statistical rigor, regulatory compliance, and user safety in a high-stakes fintech environment.

Lead Business Analyst – Retention & Growth

Head Digital Works Pvt Ltd
10.2021 - 01.2023
  • - Spearheaded retention strategy across user segments; led a 5-member analyst team and managed a ₹25 Cr monthly CRM budget.
  • - Designed data-backed campaigns using behavioral segmentation and predictive modeling, resulting in a 2% ARPU uplift in the high-value segment (75% of revenue), with an ROI of 0.7.
  • - Built automated performance tracking systems for real-time visibility into campaign impact, user behavior, and retention metrics.
  • - Partnered with product, marketing, and data teams to align retention initiatives with lifecycle stage, campaign targeting, and revenue goals.

Business Analyst – Retention & Growth

Head Digital Works Pvt Ltd
07.2020 - 09.2021
  • - Analyzed campaign performance, user funnels, and behavioral data to support monthly business planning and optimize retention levers.
  • - Created automated dashboards and reports in MSTR and Excel to enable decision-making across the CRM and growth teams.
  • - Worked closely with product and marketing stakeholders to convert insights into campaign and feature-level optimizations.

Education

B.Tech -

Indian Institute of Technology Madras
Chennai
05-2020

Skills

  • Skills: Product vision and strategy, Product Lifecycle management, Data-driven decision making, A/B Testing, Experimentation, Data analytics, CRM, User Retention
  • Tools: Mixpanel, Clevertap, Plotline, MicroStrategy (MSTR), Excel, SQL, Figma

Timeline

Product Manager – Retention & Engagement

Head Digital Works Pvt Ltd
11.2024 - Current

Associate Product Manager – Experimentation & Growth

Head Digital Works Pvt Ltd
01.2023 - 12.2024

Lead Business Analyst – Retention & Growth

Head Digital Works Pvt Ltd
10.2021 - 01.2023

Business Analyst – Retention & Growth

Head Digital Works Pvt Ltd
07.2020 - 09.2021

B.Tech -

Indian Institute of Technology Madras

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NANDA KISHORE