Nandan Kumar
Asst. Manager Marketing
Kanpur
Summary
Dynamic marketing professional with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. Methodical and well-organized in optimizing coverage to meet operational demands.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Assistant Manager – Marketing
Goldiee Group
11.2023 - Current
Marketing professional with 10+ years of experience in FMCG and retail marketing.
Expertise in brand
promotions, BTL activations, retail branding, exhibition management, and vendor coordination.
Experienced in
executing large-scale on-ground marketing campaigns including OOH branding,Digital, Print, TV, Brand endorssment
distributor engagement programs, and product launch activities across multiple regions.
Distribution & Marketing Manager
Shyam Group
01.2021 - 10.2023
Led distribution marketing strategies and retail visibility programs across regional markets.
• Executed product launch campaigns and retail promotions to strengthen market penetration.
• Managed vendor negotiations, pricing discussions, and marketing budgets.
• Conducted market research and competitor analysis to support sales strategy.
Regional Marketing Executive
Ebix Smart Classes
09.2018 - 11.2020
Implemented regional marketing campaigns and coordinated promotional activities with institutional partners.
• Managed vendor relationships and marketing operations across multiple districts.
• Supported marketing strategy execution and product introduction campaigns.
Marketing Coordinator
RSPL
02.2014 - 09.2018
• Coordinated marketing campaigns and assisted sales teams with brand promotion initiatives.
• Managed campaign logistics, vendor communication, and promotional execution.
Education
MBA - Marketing Management And Research
Accurate Institute Of Advance Management
Noida 04.2001 -
Bachelor of Science - Biochemistry
NGB University Allahabad
NGB University Allahabad 04.2001 -
Skills
Operational efficiency management
Strategic team guidance
Workforce performance analysis
Budget optimization
Consumer engagement initiatives
Integrated marketing strategies
Outdoor activities
Customer engagement in retail
Corporate social responsibility programs
On-site operational coordination
Management of business documents
Market analysis
Social Media Advertising
Sponsorship/ Events Management
Timeline
Assistant Manager – Marketing
Goldiee Group
11.2023 - Current
Distribution & Marketing Manager
Shyam Group
01.2021 - 10.2023
Regional Marketing Executive
Ebix Smart Classes
09.2018 - 11.2020
Marketing Coordinator
RSPL
02.2014 - 09.2018
MBA - Marketing Management And Research
Accurate Institute Of Advance Management
04.2001 -
Bachelor of Science - Biochemistry
NGB University Allahabad
04.2001 -