Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards Memberships
Timeline
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Nandita Keshri

Nandita Keshri

Senior Analyst
Gaya

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

4
4
years of professional experience
2
2
Certifications

Work History

Senior Analyst - Digital Analytics

NANDITA KESHRI
02.2022 - Current
  • Conducting in-depth keyword research and analysis to identify the most relevant and high-traffic search terms for the Citi US client using Google keyword planner and extract ranking from Snowflake to understand Share of search in the BFSI industry. -
  • Create a dashboard on Adobe and Tableau to represent the performance related to the KPIs (Visits, App Metrics) for the client.
  • Develop a comprehensive strategy that includes on-page optimization, link building, content creation and website optimization.
  • Conducting regular site audits to identify technical website issues and implementing solutions to improve site speed, mobile responsiveness, and overall user experience.
  • Analyzing website traffic data to identify opportunities for improvement, including identifying pages with low traffic, high bounce rates, and low conversion rates.
  • Utilizing tools such as Omniture (Adobe Analytics), Snowflakes, Tableau, Google Search Console, SEMRush, Ahrefs, Screaming Frog to monitor and track website performance.
  • Creating monthly performance decks to measure the key metric, overall site health, roadmap and initiatives for the stakeholders.

Management Trainee

Marico Pvt LTD
06.2021 - 02.2022


  • Ensuring successful new product launches majorly focusing on edible brands (Saffola honey, Saffola Soya Chunk, Saffola Oodles) with retail visibility to support offtake.
  • Created content for new product Parachute Advanced Onion Hair Oil for social media promotion on LinkedIn and other platforms
  • Monitored the performance in each market by creating insightful performance dashboards in Excel with the data captured from MIDAS -
  • Responsible for front-end business to managing overall operations ensuring smooth workflow (B2C) - Responsible for top-line growth by activating the levers of portfolio, efficient fulfillment, financial hygiene, and customer experience.

Trainee

BUILD MY INFRA
05.2020 - 07.2020
  • Managed social media accounts and created social media graphics for daily posting
  • Prepared presentation for prospective clients for all the verticals”
  • Developed pre launch media visuals of 13SQFT and posted it on the company's social media accounts for engagement
  • Performed competitive analysis for the company's website

Education

MBA - Marketing And Operations

New Delhi Institute of Management
New Delhi, India
04.2001 -

Bachelor of Science - Mathematics

University of Delhi
New Delhi, India
04.2001 -

Skills

Adobe Analytics (Omniture)

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Certification

Google AdWords

Awards Memberships

  • Awarded Budding Star Award iQuanti 2023
  • Awarded Fast-Track iQuanti Achiever Award 2022
  • Organized every club event in NDIM and managed corporate meetings
  • Second Position in Inter College Basketball Tournament "SPARDHA" of NDIM
  • First position in Annual VBX Games in 2012

Timeline

Senior Analyst - Digital Analytics

NANDITA KESHRI
02.2022 - Current

Management Trainee

Marico Pvt LTD
06.2021 - 02.2022

Trainee

BUILD MY INFRA
05.2020 - 07.2020

MBA - Marketing And Operations

New Delhi Institute of Management
04.2001 -

Bachelor of Science - Mathematics

University of Delhi
04.2001 -

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Nandita KeshriSenior Analyst