Narasimha Naik
Management Consultant
Hyderabad, Telangana
Summary
An experienced management consultant with practical expertise in political consulting, campaign management, digital marketing, and data analysis. I am currently seeking opportunities in the field of data science to leverage my experience and create a significant impact.
Overview
4
4
years of professional experience
Work History
Campaign Specialist
Mindshare Analytics
04.2022 - Current
- Performed cluster analysis to understand the retro data, and recommended strategies to enhance vote share.
- Conducted audits of cadre strength at state, district, and block levels, suggested strategies to bolster cadre presence, and developed AC strategy documents
- Contributed to the development of the MP state blueprint, which included a retrospective analysis, and strategy document.
- Compiled a comprehensive political strategy document for the TPCC, which included suggested narratives to pursue and key leaders to onboard for effective campaign outreach
- Held a client-facing role at the TDP Central War Room, and worked on narrative management and campaign strategies
- Collaborated on the AP blueprint for the TDP, crafting comprehensive long-term on-ground campaign strategies
Campaign Associate
Reify Consulting
04.2021 - 03.2022
- Conducted market research to understand the political dynamics, and prepared strategy documents like AC reports.
- Performed booth analysis to understand the weak, and battleground areas, and recommended strategies to enhance vote share
- Successfully spearheaded the on-ground activity for the "Ladki Hu Lad Sakti Hu" campaign via door-to-door activity, effectively engaging with over 120,000 households
Digital Marketing Strategist
Primax Care
11.2020 - 03.2021
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Managed search engine marketing budgets and tracked campaign performance.
- Tracked key performance indicators to measure success of campaigns.
- Conducted primary and secondary research to better understand customer needs and behaviors.
Digital Marketing Associate
Pristyn Care
10.2019 - 07.2020
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Managed search engine marketing budgets and tracked campaign performance.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented new strategies to improve click-through rates and conversion.
Education
Integrated Dual Degree - Mechanical And Industrial Engineering
IIT Varanasi
Varanasi 04.2001 -
Intermediate College -
Narayana Jr College
Vijayawada 04.2001 -
High School Diploma -
St Joesph's High School
Rentachintala, AP 04.2001 -
Skills
Machine Learning
SQL
Python
Time Series Analysis
TensorFlow
Pandas
Performance Marketing
Audience Segmentation
Statistical Modelling
Google Analytics
Simulations
Portfolio Management
MS Powerpoint
KPI Tracking
Web Automation
Tableau
Timeline
Campaign Specialist
Mindshare Analytics
04.2022 - Current
Campaign Associate
Reify Consulting
04.2021 - 03.2022
Digital Marketing Strategist
Primax Care
11.2020 - 03.2021
Digital Marketing Associate
Pristyn Care
10.2019 - 07.2020
Integrated Dual Degree - Mechanical And Industrial Engineering
IIT Varanasi
04.2001 -
Intermediate College -
Narayana Jr College
04.2001 -
High School Diploma -
St Joesph's High School
04.2001 -