Naresh Radhakrishnan

Marketing and communications professional with expertise in advertising, media planning, ATL/BTL marketing, digital marketing, and campaign execution. Skilled in content and editorial management, media partnerships, budget oversight, and administration, with a strong blend of creative and analytical abilities.

Over 12 years of experience in marketing and advertising, specializing in ATL and BTL strategies, media coordination, and creative campaign management. Proficient in marketing technologies, with communication skills in English, Hindi, Tamil, and Malayalam, and strong computer skills.

• Support and ensure implementation of all marketing plans to increase sales.
• To support in planning ATL, BTL, Digital activities at store level in coordination with corporate marketing team.
• Assist in preparing the regional marketing budget for all campaigns, events, exhibitions.

• Create marketing reports to monitor and analyze the market trends, campaign-based expenses, activities done.
• Create and prepare reports on competitor media mix, advertisements, customer behavior with support from Stores.
• Data management of customers for Campaigns.

• Analyzing call center reports.
• Liaisioning with building owners and Corporate Legal team for agreements.
• Verification of marketing bills from stores.

• Understand the creative requirements of the store and coordinate with Corporate and regional office for the creative.
• Understand the digital marketing requirements of the store and coordinate for the creative.
• Negotiation of rates with printers, coordinate in printing of all marketing collaterals for the campaigns, promotions, events.
• Review and monitor the promotional activities conducted through various media and report the efficacy and effectiveness.
• Coordinate for all events, campaigns, exhibitions at regional and store level.
• Coordinate, plan and design with Corporate Visual merchandising team for store branding requirements, new visual and décor ideas.