Nidhi Gupta

• Driving sales and business development across West region
• Managing key accounts; Developed and executed strategic sales plans to penetrate new markets and expand customer base
• Conducted market research and competitor analysis to identify growth opportunities and develop sales strategies
• Sales & Operations Planning for domestic & exports market for copper sales of 18,000 MT per month contributing to $1.6 Bn annually
• Cross functional co-ordination with planning, production, quality, logistics, and sales teams for ensuring smooth operations.

• Generated new leads and opportunities through networking, cold-calling, and other sales & marketing techniques, increasing revenue by ~10%
• Developed customer segmentation strategies to tailor marketing and sales efforts; 25% conversions from qualifying lead to scheduling demo session with prospect clients
• Established 4 business and 4 channel partnerships leading to ~25% reduction in manpower.

• Built market-mix models using regression to evaluate the success of various marketing strategies used by clients
• Collaborated with cross-functional teams to develop customized solutions and strategies to address client needs and challenges
• Automated data harmonization process using python, resulting in 50% increase in efficiency

Percentage: 73.16%

Percentage: 77.76%

Percentage: 87.8%

CGPA - 10/10