Nihaal SJ

Quick Commerce Account Management :

• Managed and scaled Chumbak's presence across Blinkit, Instamart, and Zepto, owning end-to-end P&L for 130 SKUs across categories.
• Drove 25% month-on-month revenue growth across quick commerce platforms through data-led Catalog, pricing, and assortment decisions
• Built and maintained daily/weekly sales tracking (DRR analysis) across 130 SKUs to identify underperforming products and reallocate focus in real time.

Advertising & Performance Marketing :

• Managed sponsored ads budgets of ₹75L across all Qcom Channels, optimizing spend allocation by SKU-level ROAS.
• Improved ad-driven conversion through keyword optimization, bid management, and creative/catalog refresh cycles.
• Led seasonal/festive campaign planning (e.g., Rakhi, Diwali) securing premium banner and search placements.

Data-Driven Decision Making :

• Built DRR (Daily Run Rate) trend analysis frameworks to track SKU-level sales velocity and flag early signs of decline or growth.
• Used city/dark-store level sell-through data to guide assortment rationalization.
• Partnered with cross-functional teams (supply chain, D2C, category) to align pricing and promotions across channels.

Catalog & Listing Optimization :

• Owned catalog health for SKUs - ensuring accurate imagery, GTIN/barcode mapping, keyword-optimized titles, and platform compliance to maximize search visibility.
• Reduced listing-related stock-outs and ranking drops by implementing a systematic OOS and catalog audit process.
• Redesigned product photography and lifestyle imagery guidelines to improve CTR and conversion across hero SKUs.

Combo & Assortment Strategy :

• Designed and launched curated gifting combos (e.g., wallet + scarf sets) to improve average order value and conversion on impulse-driven platforms.
• Led pricing and bundling strategy to stay competitive against D2C and marketplace pricing benchmarks.

• End to End Account Management of Ecommerce channels And Modern Trade
• Onboarded Brand on multiple Ecom & Qcom marketplaces
• Planning of Monthly Sales and Marketing budget
• P&L
• Competitor Benchmarking
• Performance Marketing
• Pricing
• Demand Planning

• End to End Account Management of Ecommerce channels
• Increasing Brands Category Share across platforms
• Responsible for P&L
• Focusing on growth and increasing revenue & profitability month on month
• Forecast & ensuring timely supply of products
• New Product Building
• Accountability of end to end Key Responsibilities
• Reconciliation of Prices and Monthly Consumer offers
• Checking visibility of products across marketplaces

• Development of strategies for driving sales through ecommerce marketplaces such as Amazon, Flipkart, Walmart, Bigbasket and other marketplaces
• Categorizing, listing, positioning and generating interest in the company's products on various Ecommerce platforms such as Amazon and Flipkart
• Recommend, manage, and execute online content and promotional campaigns to increase the company's revenue and business
• Responsible for merchandising, posting listings, customer service, and other operational activities related to the company's ecommerce presence
• Insights into online shopping trends and reporting the same to management should be gathered from research, analysis, and customer feedback
• Resolve customer issues and concerns promptly and provide excellent customer service
• Also, collecting and analyzing customer feedback regarding the company's products in the marketplaces
• Monitoring the business performance on the e-commerce marketplaces and reporting the same along with recommendations to the management
• Keeping track of e-commerce sales data and reporting the same to management on a regular basis
• Ensuring compliance of related laws & regulations while managing various contracts, disclaimers, agreements etc
• Also, participating in the planning/forecasting of relevant budgets
• Working closely with various internal teams as well as external third-party stakeholders.

• Building selection and terms negotiation : Was responsible for determining customer market needs, growing selection across sub-categories, brands and managing vendor partners, optimizing vendor terms and getting support for marketing campaigns.

• Training & Audit: Training teammate's and keeping them
  informed on process updates. The role also included Auditing of
  the queries.
• SOP creation: Was involved in identifying process gaps and
  create SOP's to ensure the problem is solved.
• Escalation Management: Was responsible for handling
  escalations and to provide quick resolution on the same
• Was Responsible for overall performance & metrics of the team.