Niharika Kothari
Delhi
Summary
Seasoned professional with 10 years of experience in the exhibition and event industry with a focus on business development and client servicing. Proven track record of delivering tailored solutions for clients in IT, fintech, aviation, pharma, and hospitality sectors. Successfully managed projects for high-profile clients such as Indian Oil Corporation and Emirates Group, consistently exceeding expectations and fostering strong client relationships. Expertise in office management, accounting, vendor negotiations, and contract management, recognized for outstanding customer service and team collaboration.
Overview
11
11
years of professional experience
Work History
International Business Manager
Suprano Exhibits Pvt. Ltd.
Noida
03.2025 - Current
- Identify and develop new business opportunities across corporate and exhibition sectors
- Prospect and generate qualified leads through networking, industry events, and referrals
- Pitch customized exhibition booth design, fabrication, and turnkey event solutions
- Develop strategic proposals, presentations, cost estimations, and commercial quotations to align with client needs
- Negotiate contracts, finalize commercials, and close deals to achieve revenue targets
- Represent the company at trade shows and industry exhibitions to strengthen brand presence
- Serve as the primary point of contact for clients throughout the project lifecycle
- Understand client briefs and translate requirements into actionable internal deliverables
- Coordinate closely with 2D/3D design, production, and on-site execution teams
- Monitor project timelines, budgets, and quality standards to ensure seamless delivery
- Cultivate long-term client relationships to ensure repeat business and enhance client retention
BD & Key Account Manager
Sensations Marcom Pvt. Ltd.
Noida
09.2020 - 01.2025
- Managing B2B Sales for international markets, specialized in Europe & US Trade shows.
- Proactively contacted potential clients, brands, government, and OOH agencies to identify new business opportunities and optimize sales potential.
- Collaborating as part of a dedicated business development team to drive revenue growth and meet demand.
- Maximized revenue by implementing strategic upselling and cross-selling initiatives.
- Planning and overseeing marketing initiatives, ensuring alignment with business objectives.
- Leading budget negotiations and converting prospects into successful sales.
- Understanding client requirements and preparing tailored presentations to meet their needs.
- Managed relationships with new and existing clients, vendors, and suppliers.
- Overseeing end-to-end project planning and management, including conceptualization, costing, design, and creative execution.
- Ensuring seamless event execution by preparing detailed checklists, Internal team Meetings, client meetings for smooth execution of the Project.
- Carried out risk assessments before taking on new accounts by analyzing account potential based on client portfolios' likelihood to make profits.
- Prepared and presented technical and commercial offers to clients based on company standards.
- Managed a portfolio of 50+ key accounts, consistently exceeding sales targets by 15% with existing accounts.
- Monitored client satisfaction through regular feedback mechanisms, adapting strategies to meet evolving needs.
BUSINESS DEVELOPMENT MANAGER
BLUEPRINT GLOBAL (EVENTS & EXHIBITON)
12.2018 - 09.2020
- Proactively contacted potential clients to identify new business opportunities through phone, email, and face-to-face meetings, maximizing sales potential.
- Managing B2B Sales for both international and domestic markets.
- Managing relationships with new and existing clients.
- Collaborated with dedicated business development team to drive revenue growth and fulfill market demand.
- Leading budget negotiations and converting prospects into successful sales.
- Assessed client requirements and prepared tailored presentations addressing their specific needs.
- Traveling within India to explore business opportunities and build client relationships.
- Working closely with the creative and production teams to develop customized concepts for clients.
- Overseeing end-to-end project planning and management, including conceptualization, costing, design, and creative execution.
ASSISTANT MANAGER (Marketing)
MISTIQUE EVENTS (WEDDINGS & SOCIAL EVENTS)
09.2016 - 12.2018
- Converting prospects into finalized sales, including budget negotiations.
- Meeting with clients to gather inputs and preparing tailored presentations based on their requirements.
- Managed inquiries for weddings and social events from initial contact through execution and post-event review.
- Oversaw end-to-end project planning and management, including conceptualization, costing, design setups, and creative planning to deliver successful events.
- Leading event execution, coordinating artists, manpower, and ensuring smooth event flow.
- Built and maintained relationships with vendors and suppliers, negotiating budgets to optimize resources.
- Developing partnerships with local industries (e.g., corporations, hotels), working closely with hotel operations and service delivery teams.
- Collaborating with the creative and production teams on event setups.
- Ensuring quality service by conducting thorough checks before the event.
PROJECT COORDINATOR
PRO DESIGN EXHIBITS (EXHIBITIONS)
04.2015 - 07.2016
- Actively coordinated with the creative team to develop concepts tailored to client needs & ensure timely delivery of appropriate design concepts.
- Collected design briefs and requirements from clients, relaying them to the creative team for execution.
- Managed B2B domestic sales initiatives, enhancing client relationship development.
- Researched and extracted data to identify and qualify new client prospects.
- Approached potential clients through calls and emails to initiate business discussions.
- Handled administrative tasks such as contracts and payment follow-ups.
INTERNSHIP
AHUJA EVENTS (WEDDINGS & SOCIAL EVENTS)
10.2014 - 03.2015
- Facilitated planning and execution of events for client servicing and production teams, ensuring successful delivery.
- Scheduled client meetings and maintained communication for seamless coordination.
- Compiled client requirements and prepared meeting notes to align with expectations.
- Coordinated with cross-functional teams, including creative vendors, transportation, artists, and production for smooth event execution.
- Developed comprehensive pre-event and during-event checklists to guarantee timely task completion.
- Supervised event setup and collaborated with teams and vendors to ensure efficient operations.
Education
Masters of Business Administration in Event Management & Public Relation -
NATIONAL ACADEMY OF EVENT MANAGEMENT & DEVELOPMENT
JAIPUR, RAJASTHAN01.2015
Bachelor of Science in Information Technology -
SRD MODI COLLEGE FOR WOMEN
KOTA, RAJASTHAN01.2013
Skills
- Market research and lead generation
- Event coordination
- Team collaboration
- Sales development
- Account management
- Project management
- Relationship building
- Detail orientation
- Multitasking and adaptability
- Quick learning
- Creative problem solving
- Training and mentoring
- Client relationship management
Accomplishments
• Received the Gargi Award for 2 consecutive years from the Rajasthan State Board of Education.
• Ranked in the Top 10 of Kota University’s Merit List in the IT Department.
• Secured 2nd position in the college competition during the College Cultural Fest.
• Actively volunteered in several campaigns organized by the Government of Rajasthan.
• Ranked in the Top 10 of Kota University’s Merit List in the IT Department.
• Secured 2nd position in the college competition during the College Cultural Fest.
• Actively volunteered in several campaigns organized by the Government of Rajasthan.
Training & Certifications
- Rajasthan Cricket Association Jaipur (Champions league T-20 ), 2013-01-01, 2013-02-15, Jaipur, Rajasthan, Worked under Media Department in RCA., Coordinated with the Media Delegates/ Journalists., Managed the Media Registration for the event (CLT-20 and ODI).
- Dermacon - 2015, Udaipur, 2015-01-01, 2015-01-03, Udaipur, Rajasthan, Handled Hospitality & Registration of Doctors & Visitors for 3 day Doctors conference in Udaipur, organized by Desert Pearl.
- Bridal Fashion Show in Collaboration with Shades, Jaipur, Jaipur, Rajasthan, Handled Production bridal fashion show in Jaipur organized by Rajjas Events for Shades.
Supervised & Managed Overall Hospitality, Logistics & assisted Few Production Setups under the Several companies Like : -
- Studio Neelabh, Mumbai
- Indian Wedding Planner, Mumbai
- Memorabilis India, Mumbai
- Reshme Saigal Weddings, Mumbai
- Desert Pearl, Udaipur
- Bliss Inc & Taluka Events, Jaipur
- Ravmek, Jaipur
- Rajjas Events, Jaipur
- Crescent Events, New Delhi
- Luhadiya’s, Jaipur
- Metro Logistics, Jaipur
- Raison Daitri, Jaipur
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Timeline
International Business Manager
Suprano Exhibits Pvt. Ltd.
03.2025 - Current
BD & Key Account Manager
Sensations Marcom Pvt. Ltd.
09.2020 - 01.2025
BUSINESS DEVELOPMENT MANAGER
BLUEPRINT GLOBAL (EVENTS & EXHIBITON)
12.2018 - 09.2020
ASSISTANT MANAGER (Marketing)
MISTIQUE EVENTS (WEDDINGS & SOCIAL EVENTS)
09.2016 - 12.2018
PROJECT COORDINATOR
PRO DESIGN EXHIBITS (EXHIBITIONS)
04.2015 - 07.2016
INTERNSHIP
AHUJA EVENTS (WEDDINGS & SOCIAL EVENTS)
10.2014 - 03.2015
Masters of Business Administration in Event Management & Public Relation -
NATIONAL ACADEMY OF EVENT MANAGEMENT & DEVELOPMENT
Bachelor of Science in Information Technology -
SRD MODI COLLEGE FOR WOMEN