Nikhil Kumar

Chief Growth Officer (Previously Vice President – India & SEA) | 2020 – April 2026

• Global Revenue Scaling: Engineered and executed the post-acquisition global scaling roadmap, developing a nascent platform into an established, highly profitable multi-million-dollar global business entity with consecutive YoY financial growth.
• Global Operational Governance: Maintained end-to-end P&L and operational oversight of all core business functions—including international sales, account management, product marketing, and localized operations—across APAC, Europe (EU), and Latin America (LATAM).
• Category Innovation (Connected TV): Acted as the primary architect of the Connected TV (CTV) programmatic advertising category across Asia, building the foundational programmatic infrastructure and shifting media deployment models for Fortune 500 brands.
• Executive Board Representation: Appointed as an MMA Global Board Member, collaborating with global industry peers to define international standards for CTV framework metrics, brand performance, and Generative AI applications.
• Ecosystem Commendations & Industry Titles: Guided the platform to unparalleled market acclaim, securing over 200 industry awards across Asia within a concentrated 4-year period. Personally distinguished with elite industry titles during this tenure, including:
  Thought Leader of the Year
  CTV Leader of the Year
  Mar-Tech Leader of the Year

• Monetization Frameworks: Developed and executed strategic monetization blueprints to scale enterprise ad adoption during critical market-entry phases.
• Strategic Enterprise Partnerships: Advised major global brands and holding agencies on digital transformation, establishing highly scalable premium revenue pipelines for the platform.
• Global Expansion and GTM across SEA & key European markets

• Digital Transformation Leadership: Led mobile-first marketing architectures and data-driven brand strategies for Fortune 500 enterprises, driving programmatic adoption across regional markets.
• Product-Market Alignment: Partnered with global product and engineering teams to translate local market intelligence into enterprise ad-tech product roadmaps.
• Key Distinction: Awarded "India's Most Innovative MarTech Leader" (2019) by the World Marketing Congress for pioneering contributions to the ecosystem.

• Growth Architecture: Structured the core marketing, digital acquisition, and brand equity frameworks during a pivotal institutional scaling phase.
• Capital Allocation: Managed comprehensive marketing budgets, optimizing user acquisition costs while systematically expanding the brand’s digital footprint.

• Portfolio Management: Spearheaded regional brand marketing, retail activation, and high-impact sports marketing portfolios across diverse South Asian consumer territories.
• Market Penetration: Aligned global brand guidelines with complex regional dynamics, driving sustainable volume, consumer loyalty, and market share growth.

• Brand Equity & Deployment: Designed and executed comprehensive offline and digital go-to-market strategies for elite consumer retail and FMCG portfolios.
• Lifecycle & Distribution Strategy: Managed complex product lifecycles, structured consumer insights research, and optimized large-scale distribution channel marketing.

• Retail Network Scaling: Chaired in-store, retail, and BTL marketing architectures across Punjab, Himachal, Uttaranchal, J&K, and Chandigarh.
• Strategic Alliances: Structured high-yield cross-promotional corporate alliances, leveraging physical café footfalls to generate free-of-cost (FOC) branding space and maximize transaction frequency.