Nikil Prakash Shetty
Mumbai
Summary
Growth-focused Digital and E-commerce Leader with 14+ years of experience across real estate, BFSI, infrastructure, hospitality, government, and D2C businesses. Proven expertise in real estate digital marketing, awareness-to-lead funnels, and MQL-driven performance campaigns, with hands-on ownership of full-funnel strategy, execution, and optimization. Strong background across enterprise (Aditya Birla Group), agency, and D2C environments.
Overview
2027
2027
years of professional experience
Work History
Deputy Manager - Branding & Communications
Grasim Industries Ltd - Pulp & Fibre Division
05.2023 - Current
- Assisted in leading digital branding efforts and enhancing online presence for pulp & fibre division.
- Supported digital growth branding and performance KPIs across multiple strategic brands.
- Aided in integrated digital initiatives encompassing paid media, SEO, social, influencer, and owned platforms.
- Helped govern high-visibility brand websites, focusing on SEO architecture, analytics, UX, and content governance.
- Collaborated with senior stakeholders and agencies to translate business objectives into measurable outcomes.
- Contributed to insight-led optimisation to improve traffic quality, engagement, and conversion efficiency.
- Responsible for reporting performance metrics and insights while improving conversion outcomes.
- Oversaw social media, paid media, influencer, and integrated communication initiatives at Aditya Birla Group.
Assistant Account Manager - SEO/Digital Media
Adfactors PR Pvt Ltd
01.2021 - 05.2023
- Led digital strategy and execution for real estate, infrastructure, and high-consideration brands, including Brookfield Properties, CoWrks, and House of Abhinandan Lodha, along with BFSI, government, and lifestyle accounts.
- Planned and executed awareness and MQL-focused lead generation campaigns, aligning audience intent, location-based targeting, and content pegs to improve lead quality.
- Designed and managed full-funnel digital campaigns across awareness, consideration, lead generation, ecommerce, and brand-building objectives.
- Built and optimized funnel-based targeting frameworks (TOF-MOF-BOF), resulting in improved engagement rates, lower CPL, and stronger lead-to-conversion outcomes.
- Owned SEO, paid media (search & social), and analytics with clear KPI accountability and performance reporting.
- Acted as the primary client partner for campaign reviews, optimization insights, and growth planning.
E-commerce Growth & SEO Lead
Navyasa
01.2022 - 01.2023
- Took ownership of a struggling D2C e-commerce brand facing revenue stagnation and inefficient acquisition
- Designed and executed a full-funnel growth roadmap covering SEO, paid performance, CRO
- Scaled e-commerce revenue to INR 1.2 Cr within 12 months through sustainable, high-ROI growth levers
- Led end-to-end SEO strategy: technical audits, category architecture, content scaling, and organic growth
- Optimized UX, product discovery, and conversion flows, improving purchase intent and repeat rates
- D2C Fashion & Lifestyle Brand
Senior Executive - Digital Media
HGS Interactive
- Hinduja Group
SEO & Paid Performance Executive
MasterTech Web Applications
Senior Analyst - Digital
eClerx Services
Business Intelligence Executive
Hungama Media Pvt Ltd
Education
Bachelor of Management Studies -
University of Mumbai
Skills
- Real Estate Digital Marketing
- Lead Generation
- Funnel Strategy
- Conversion Optimization
- Awareness-to-MQL Campaign Execution
- Audience Intent
- Geo-Based Targeting
- Performance Media
- SEO
- Analytics
- Google Ads
- Meta Ads
- GA4
- GTM
- SEMrush
- Ahrefs
- Omniture
- Shopify
- WordPress
- HubSpot
- Looker Studio
Custom Section
- Brookfield Properties
- CoWrks
- House of Abhinandan Lodha
- Berger Paints
- IDBI Bank
- Global Victoria
- Taj InnerCircle
- Hinduja Hospital
- Navyasa
- Liva
Accomplishments
- Led lead-gen campaigns for Lodha, Brookfield & Berger Paints, optimising CPL through data-driven performance strategies.
- Executed regional & multilingual campaigns across Tier 2 cities using affinity and interest-based targeting to boost engagement.
- Scaled Navyasa by Liva from ₹69L to ₹2CR by independently managing and optimising end-to-end D2C campaigns.
- Expertise in improving media efficiency, funnel performance, and ROI at scale.
Timeline
Deputy Manager - Branding & Communications
Grasim Industries Ltd - Pulp & Fibre Division
05.2023 - Current
E-commerce Growth & SEO Lead
Navyasa
01.2022 - 01.2023
Assistant Account Manager - SEO/Digital Media
Adfactors PR Pvt Ltd
01.2021 - 05.2023
Senior Executive - Digital Media
HGS Interactive
SEO & Paid Performance Executive
MasterTech Web Applications
Senior Analyst - Digital
eClerx Services
Business Intelligence Executive
Hungama Media Pvt Ltd
Bachelor of Management Studies -
University of Mumbai