Results-driven Demand Generation Manager with 10+ years of hands-on experience designing, executing, and optimizing data-led Demand Generation strategies that drive revenue growth, qualified lead generation, and customer engagement. Proven expertise across MarTech, SEO (on-page, off-page, keyword research), email marketing, LinkedIn marketing, paid promotions, and marketing analytics, with a strong ability to translate digital insights into measurable business outcomes. Adept at leveraging Google Analytics, Search Console, marketing automation, and performance reporting to continuously improve ROI, conversion rates, and funnel efficiency. Known for collaborating cross-functionally with content and design teams to deliver high-performing, conversion-focused campaigns aligned to business goals.
Hi, I’m
Peter Francis
Demand Generation, Brand Management
Coimbatore,TN
Summary
Overview
16
years of professional experience
Work History
AvantorCoimbatore & Pune
Manager – Digital Marketing, Branding & Communications
08.2009 - 05.2025
Job overview
- Led global digital marketing transformation initiatives across SEO, marketing automation, AI-driven personalization, e-commerce, and demand generation, driving measurable revenue growth and strengthening Avantor’s digital-first positioning in the BioPharma and Life Sciences sector.
- Spearheaded the implementation of Adobe Real-Time Customer Data Platform (CDP) – B2B Edition, enabling large-scale personalization across complex enterprise accounts. This initiative contributed to a 120% increase in digital marketing revenue over 18 months by delivering tailored experiences across web, email, and campaign touchpoints.
- Played a key leadership role in accelerating Avantor’s AI-enabled e-commerce transformation, where 80% of total transactions shifted to digital channels in 2024, improving operational efficiency and customer self-service adoption. Enhanced product discovery journeys for researchers and enabled intelligent product recommendations for procurement managers, directly increasing online engagement and sales velocity.
- Introduced AI-generated localized product launch videos (Korean, Chinese, English), reducing production costs by 70% and shortening go-to-market timelines by 50%, while significantly increasing product launch visibility and early-stage sales impact.
- Designed and executed advanced marketing automation workflows, including data-driven abandoned cart campaigns, resulting in a 182% increase in profit contribution from recovery programs.
- Within four months of deploying enhanced digital analytics and campaign optimization tools, achieved a 45% year-over-year increase in digital campaign revenue, strengthening marketing’s measurable contribution to business growth.
- Led digital integration strategies for international product launches, including targeted campaigns on platforms such as Naver (South Korea), successfully expanding visibility in new markets and capturing high-quality customer data to support regional sales expansion.
- Developed and executed end-to-end digital marketing strategies across SEO, email, LinkedIn, and web platforms, driving sustained 28% growth in organic traffic and achieving multiple #1 search rankings for priority product categories.
- Built scalable demand generation frameworks combining SEO-led content, LinkedIn ABM campaigns, personalized landing pages, and automated nurture programs, improving funnel efficiency and increasing conversion rates to 2.5%+.
- Led cross-functional collaboration across global marketing, IT, product, and sales teams to align brand messaging, campaign execution, and data tracking frameworks during major digital transformation initiatives.
- Strengthened analytics and reporting infrastructure using Google Analytics, Search Console, Power BI dashboards, and automation scorecards, enabling leadership visibility into campaign ROI, customer behavior insights, and revenue attribution.
- Managed in-house creative and digital teams, improving campaign delivery speed, asset quality, and cost efficiency through structured workflows and performance metrics.
- VWR Lab Products Pvt. Ltd. - A leader in the BioPharma and Life Sciences sector, focusing on digital marketing transformation and e-commerce.
- Led the global brand transition from VWR to Avantor, developing unified brand identity systems, governance guidelines, and standardized templates across digital, print, sales enablement, and web platforms. Ensured consistent brand representation across 20+ countries, accelerating adoption of the new identity within 12 months of launch.
- Spearheaded global brand visibility initiatives during the rebranding phase, integrating SEO, digital campaigns, content strategy, and coordinated global communications — contributing to a 35% increase in branded search traffic, a 42% uplift in digital brand impressions, and measurable improvement in global brand recall across priority markets.
- Established Avantor’s thought leadership positioning among scientists and research professionals through targeted digital outreach, LinkedIn knowledge campaigns, technical content series, and expert-driven insights — strengthening engagement within the scientific community and driving a 30% increase in high-intent traffic from research institutions and pharma organizations.
Education
Norwich Institute of Management Studies
Bachelor of Business Administration from Marketing Management
University Overview
Skills
- Digital Marketing Strategy
- Demand Generation
- Scrum Master
- Agile methodology
- Kanban
- Project management
- SEO Optimization
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Competitor Analysis
- Search Engine Performance Tracking
- Email Marketing Campaigns
- Customer Engagement
- Conversion Optimization
- LinkedIn Marketing
- LinkedIn Lead Generation
- Content Posting
- Audience Engagement
- Digital Trend Analysis
- Market Research
- Campaign Performance Analysis
- Google Analytics
- Google Search Console
- Marketing Automation
- ROI Optimization
- Paid Promotions
- PPC Basics
- Google Ads (Working Knowledge)
- Marketing Analytics
- Campaign Reporting
- Data-Driven Insights
- Cross-Functional Collaboration
- Content Planning
- Canva
- Automation Tools
- ABM
- Demand Generation
- Branding
- Senior Digital Delivery Leader
- Digital health / Medtech / Life sciences
- Software as a Medical Device (SaMD)
- Digital transformation
- Agile delivery (Scrum, Kanban)
- Cross‑functional leadership
- Enterprise‑level programs
- Cloud migration (secure, scalable)
- Data analytics
- Quality Management Systems (QMS)
- Regulatory compliance (FDA, MDR, HIPAA)
- Healthcare innovation / patient outcomes
- Product and solutions roadmap
- Risk management
- Program budgeting & financial oversight
- Stakeholder & C‑level engagement
- Platform modernization / legacy modernization
- Connected medical devices
- KPIs / delivery velocity / time‑to‑market
- PMP / SAFe / ScrumMaster certifications
Brand Transformation Identity Leadership
Brand Transformation Identity Leadership
- Led the global brand transition from VWR to Avantor, developing unified brand identity systems, governance guidelines, and standardized templates across digital, print, sales enablement, and web platforms. Ensured consistent brand representation across 20+ countries, accelerating adoption of the new identity within 12 months of launch.
- Spearheaded global brand visibility initiatives during the rebranding phase, integrating SEO, digital campaigns, content strategy, and coordinated global communications — contributing to a 35% increase in branded search traffic, a 42% uplift in digital brand impressions, and measurable improvement in global brand recall across priority markets.
- Established Avantor’s thought leadership positioning among scientists and research professionals through targeted digital outreach, LinkedIn knowledge campaigns, technical content series, and expert-driven insights — strengthening engagement within the scientific community and driving a 30% increase in high-intent traffic from research institutions and pharma organizations.
Tools And Technologies
Tools And Technologies
Google Analytics, Google Search Console, SEO Tools, Marketo, Organic & Paid Campaigns, Lead Gen Forms, Audience Targeting, Canva, Adobe Creative Suite, Figma, Marketing Automation Tools, Power BI, Excel, SAP Commerce Cloud, AEMPersonal Information
Personal Information
Title: Manager-Digital Marketing, Branding & Creative SolutionsCertification
Microsoft - Azure Generative AI
- Certified Great Learning, Microsoft Azure - 1 year
- CM - Certified Manager Certification
- [Cognitive Quality Industry 4.0 ], [KPMG] - 1
Timeline
Manager – Digital Marketing, Branding & Communications
Avantor
08.2009 - 05.2025
Norwich Institute of Management Studies
Bachelor of Business Administration from Marketing Management