Nikita Gupta
Sr. Manager - Regional Marketing
Delhi
Summary
Strategic marketing expert with a focus on driving market share through innovative strategies. Holds a Master of Business Management in Marketing/Marketing Management from NMIMS Global. Skilled in developing and executing marketing communications that yield significant revenue increases and customer satisfaction in various industries. Proficient in planning and implementing 360-degree campaigns that leverage digital and social media for maximum brand impact.
Overview
14
14
years of professional experience
Work History
Senior Marketing Manager, Regional Marketing
HDFC Bank
05.2022 - Current
- Increased brand visibility and demand in Delhi Region through the development and execution of targeted marketing initiatives for an esteemed organization.
- Drove growth and expanded market reach by leveraging expertise in supporting multiple channels, including Retail Branch Banking, Government & Institutional Business, Corporate Salary and various other bank offerings.
- Enhanced lead generation and product consideration, leading to a stronger market presence and customer engagement.
- Developed KPIs for the team and contributed towards analysis, understanding, addressing needs, identifying gaps, and improving processes.
- Maintained seamless coordination with internal and external creative and media agencies, to ensure consistent brand messaging and communication development for the brand.
- Key Contributions
Senior Manager, Client Relations
Showtime Events (India) Pvt Ltd
07.2021 - 05.2022
- Created and executed iconic events & shows that consistently met client requirements and elevated brand identity.
- Utilized creativity and strategic thinking to deliver unique and engaging customer experiences.
- Developed compelling presentations that effectively captured each event's essence and ensured alignment with client goals.
- Delivered impactful experiences, resulting in high client satisfaction and positive brand perception.
- Liaison between Client and Project team to ensure smooth execution of projects.
Senior Manager, Client Servicing & Business Development
Pilcrow Communications Pvt Ltd
06.2020 - 06.2021
- Deliver innovative ideas for BTL campaigns – Product launches, corporate events, activation, exhibitions, sports marketing, sponsorships etc.
- Exceeded expectations through strong collaboration with clients and event teams, fostering long-term partnerships.
- Been a brand custodian for developing 360 degree campaigns for product activations.
- Executed outstanding events and activations that left a lasting impression by understanding and addressing clients' specific needs.
- Budget Management & Operational Knowledge
- Ensured flawless implementation through meticulous planning, seamless coordination, and effective communication.
Manager, Client Servicing
Wizcraft International Entertainment Pvt Ltd
06.2018 - 05.2020
- Ensured event and activation objectives were met and delivered memorable experiences through proactive communication and collaboration with clients and stakeholders.
- Applied innovative event strategies and leveraged industry trends to enhance event quality and success.
- Conducted thorough evaluations to continuously improve event outcomes and effectiveness.
- Consistently exceeded client expectations, contributing significantly to the organization's reputation and growth in the field of event management.
Manager, Client Servicing & Business Development
Pilcrow Communications Pvt Ltd
01.2016 - 05.2018
Assistant Manager, Client Servicing
Seventy-Seven Entertainment Pvt. Ltd
04.2014 - 12.2015
- Designed and implemented experiential events that left a lasting impact on attendees, utilizing creativity and strategic thinking.
- Executed seamless planning and meticulous execution, ensuring each event aligned with client objectives and exceeded expectations.
- Enhanced the quality and success of each project by building on diverse event management experience and delivering exceptional outcomes.
Senior Executive, Client Servicing
Thot Media Pvt. Ltd
06.2011 - 09.2013
- Conceptualized and executed impactful events, activations, product launches, conferences, and televised shows.
- Developed captivating event experiences that resonated with target audiences and elevated brand presence through creativity and strategic acumen.
- Achieved excellence in event management by nurturing collaborative partnerships with clients and cross-functional teams.
- Strengthened the organization's industry leadership position by delivering high-quality experiences.
Education
Master of Business Management - Marketing/Marketing Management
NMIMS Global
01.2024
Bachelor of Journalism and Mass Communication - undefined
Guru Gobind Singh Indraprastha University
01.2012
Skills
Conceptualizing Experiential 360 degree Marketing Strategies
Domain Skills
- Creating effective marketing solutions and advertising products by developing digital strategy plans, account planning, SEO/SEM, content development & management, and client relationship management.
- Developing content and creating engagement plans for diverse range of brands and growing businesses following by devising marketing strategies via various online and offline networks & developing grassroots marketing campaigns to engage the maximum audience.
- Exceeding revenue objectives while continuously professionally creating opportunities for revenue generation and achieving assigned targets by maintaining quality business relationships.
- Responsible for tapping the company’s performance in the market and accordingly, designing marketing plans and ensuring effective implementation of business activities.
- Possess core knowledge along with relevant experience in ideation, presentation, planning, managing and executing events nationally & internationally.
- Formulating the Marketing strategy for the organization to ensure an enriched customer portfolio and building differentiation for the brand.
- Providing effective exposure and training to the teams to ensure better productivity and inputs to grow the business.
Key Clients
- Media & Entertainment: Hindustan Times, Fever 104, Red FM, Disney+Hot star
- Healthcare: Alere Medical, Fortis, Pharmeasy
- Consumer Goods & FMCG: PepsiCo, Nestle, Ferrero Rocher, Fossil Group, BIBA
- E-commerce & Retail: Flipkart, PC Jewelers, Amazon India
- Automotive: Volkswagen, CNH Industrial, Maruti NEXA, Hero Motocorp, Datsun
- Financial Services: HDFC Bank, Kotak Mahindra Bank, Yes Bank, Hero Fincorp
- Infrastructure & Industrial: Godfrey Phillips India, JSPL, ONGC, Society of Petroleum Geophysicists
- Home & Lifestyle: Kohler, Usha International
Timeline
Senior Marketing Manager, Regional Marketing
HDFC Bank
05.2022 - Current
Senior Manager, Client Relations
Showtime Events (India) Pvt Ltd
07.2021 - 05.2022
Senior Manager, Client Servicing & Business Development
Pilcrow Communications Pvt Ltd
06.2020 - 06.2021
Manager, Client Servicing
Wizcraft International Entertainment Pvt Ltd
06.2018 - 05.2020
Manager, Client Servicing & Business Development
Pilcrow Communications Pvt Ltd
01.2016 - 05.2018
Assistant Manager, Client Servicing
Seventy-Seven Entertainment Pvt. Ltd
04.2014 - 12.2015
Senior Executive, Client Servicing
Thot Media Pvt. Ltd
06.2011 - 09.2013
Master of Business Management - Marketing/Marketing Management
NMIMS Global
Bachelor of Journalism and Mass Communication - undefined
Guru Gobind Singh Indraprastha University
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