Summary
Overview
Work History
Education
Skills
Certification
Internship
Personal Information
Timeline
Hi, I’m

NIKITA NEGI

Marketing Head at Qurez.com | Ex- Honda Cars India Ltd
Dwarka, Delhi
NIKITA NEGI

Summary

A Professional with nevers say never attitude. Decisive, strategic and performance-driven professional offering nearly 10 years of extensive experience from industries like Automobile and D2C Personal care brand

Overview

11
years of professional experience
1
Certification
1
Language

Work History

Qurez.com

Head, Marketing & Customer Delight
07.2021 - Current

Job overview

  • End to End Know how of setting up and managing a small scale business.
  • Marketing Strategy based on Competitor Analysis
  • Influencer Marketing: Identifying the right influencers to collaborate, reaching out to Influencers and Finalizing the deals the deals for the same.
  • Competitor Analysis for Website UI/UX design and improvements
  • Building Mood Boards and Brand Guideline for Qurez which in turn help to set the tone for the creatives, brand look and feel on the website/ packaging etc
  • Competitor Analysis for Packaging design for New Launches, collaborating with freelance designers, photographers to build unique experiecne for customers.
  • Identifying ways and methods to expand on e-commerce through partnering with multiple marketplaces such as Nykaa, FirstCry, Kindlife, Myntra, Amazon, Flipkart etc.
  • Currently, on pursuit of understanding the art of launching successful Meta and Google Ad campaigns
  • Proven ability to learn quickly and adapt to new situations.
  • Managing with day-to-day operations, challenges of keeping our customer base happy.

Honda Car India Ltd.

Senior Executive Quality Engineer
07.2013 - 01.2021

Job overview

  • Have an extensive understanding of Manufacturing Process, Design Process, Assembly Process, Vehicle and engine Testing and Market Analysis.
  • New Model Cycle: Part of Core team for new model maturation planning; starting from conceptualization, design embodiment, freezing the design, product trial & maturation, necessary tools & equipment designing and maturation to mass production stage
  • New Model Cycle: Worked with the R&D Team for the Design confirmation for the new product
  • Project Manager: Excelled in planning & Execution, adhering to the New Model Maturation Plan & optimizing the resources
  • Excellent understanding of specification controls like compliance of BOM as per the Model Feature Digest & so on
  • Conducting Deep Analyzing of the design quality/ Design update and predicting its Potential Failure Modes , Planing Tests for Such Failure Modes and suggesting Countermeasure for the Rootcauses throughout the New Model Cycle before the model hits Mass Production. This study is carried out in Full & Minor Model Change in Engineering Designs for All New Models
  • Performed the market, in-house & new models quality checks related to Noise Vibration and Harshness (NVH) category
  • Conducting First investigative visit to vehicle dealerships for an in-depth Initial Analysis for market field failures
  • Executed supplier evaluations and certifications for supplier performance; educating the suppliers with the process enhancement methodologies in order to avoid repeated quality rejection
  • Successful Implementation of the countermeasures for the defects & failure encountered in Design/Honda Process/Supplier Process during the market analysis
  • Imbibed deep understanding of the Quality Process Control, Quality Audits, OPS (Operation Procedure Standard) & other industry standard quality practices.

Education

Indian Institute of Management
Kozhikode, India

Executive PG Certificate from Marketing Management
04.2001

University Overview

1 year Study completed with CGPA of 3.29

Indira Gandhi Institute of Technology
New Delhi, India

B.Tech. (Mechanical & Automation Engineering) from Mechanical Engineerng
05.2013

University Overview

Excelled with Percentage: 72.14%

Kendriya Vidyalaya , Janakpuri
New Delhi, India

XII
05.2009

University Overview

Percentage: 88%

Kendriya Vidyalaya, Janakpuri
New Delhi, India

X
05.2007

University Overview

Percentage: 90%

Skills

Critical & Analytical Thinking

Project Management

New Model Development Planning

Design Quality Control

Specification Control

Root Cause Analysis

Corrective Action/Preventive Action

NVH Failure Analysis

Defect Quality Audits

Market Problem Analysis

Customer Segmentation

Advertising Campaigns

Marketing Analytics

Creative Direction

Pricing Strategies

Sales Promotions

Prospect targeting

Friendly, Positive Attitude

Social Perceptiveness

Certification

Initial Quality Study (IQS) concerning Noise Vibration and Harshness (NVH) from ARAI (Automotive Research Authority of India), 2014

Internship

Maruti Suzuki India Ltd., 6 Weeks, Weld Department in MSIL for New Weld Line Development in YE3 Model i.e. ALTO 800 Car Launch, MOS A and MOS B (Maruti Operation Standards) making and implementation

Personal Information

An Army Spouse

Date of Birth: 05/30/91

Mother to a 4 Year Old Boy

Timeline

Head, Marketing & Customer Delight

Qurez.com
07.2021 - Current

Senior Executive Quality Engineer

Honda Car India Ltd.
07.2013 - 01.2021

Indian Institute of Management

Executive PG Certificate from Marketing Management
04.2001

Indira Gandhi Institute of Technology

B.Tech. (Mechanical & Automation Engineering) from Mechanical Engineerng
04.2013

Kendriya Vidyalaya , Janakpuri

XII
04.2009

Kendriya Vidyalaya, Janakpuri

X
04.2007
NIKITA NEGIMarketing Head at Qurez.com | Ex- Honda Cars India Ltd