Nilanshu Madaan
Jaipur
Summary
Dynamic sales leader with a proven track record at Lenovo India, excelling in business development and channel management. Expert in driving revenue growth and cultivating strategic partnerships, achieving 100% quarterly business growth. Adept at team leadership and market analysis, consistently enhancing customer engagement and operational efficiency.
Overview
16
16
years of professional experience
Work History
Business Head-IT Distribution
CONVEGENIUS DIGITAL
05.2025 - Current
- Maintained relationships with HP commercial teams across North and East regions.
- Built state-level sales teams to support MOQ business processes.
- Established partnerships with brands including Samsung, Lenovo, Dell, and HP.
- Enhanced profitability of business verticals through strategic initiatives.
- Engaged with end customers to gather requirements and feedback.
Area Sales Manager (Lenovo Tablet & Smart Devices)
Lenovo India
Jaipur
03.2024 - 04.2025
- Drove sales of Tablet business across North 2 and East 1 India states.
- Cultivated relationships with government clients to enhance business opportunities.
- Coached key distributors to maximize revenue within channel operations.
- Acquired competitive channel partners to boost Lenovo's non-government business quarterly.
- Identified new territories to expand distribution sales for Lenovo Tablets and smart devices.
- Motivated and led distributor sales teams to increase market share in regions.
Regional Sales Manager
Wishtel India Pvt Ltd
09.2023 - 01.2024
- Managed North Region business operations, driving revenue growth and market penetration.
- Cultivated relationships with end customers and government departments to enhance engagement.
- Mapped customer needs and coordinated bid strategies to optimize success rates.
- Appointed T1 and T2 channel partners for GT market expansion.
- Aligned system integrators for both small and large bids, enhancing competitive positioning.
Area Sales Manager (Lenovo Tablet & Smart Devices)
Lenovo India
Jaipur
09.2021 - 09.2023
- Managed sales operations for Tablet business across North2 market.
- Developed relationships with government clients to enhance business opportunities.
- Coached key distributors to boost revenue within channel business.
- Acquired competitive channel partners to increase Lenovo's non-government sales quarterly.
- Identified new territories to improve distribution sales of Lenovo Tablets and Smart devices.
- Motivated and led distributor sales teams to increase market share in respective regions.
Territory Sales Manager
Fitbit
Jaipur
09.2018 - 08.2021
- Oversaw Rajasthan business, driving sales revenue in General Trade across multiple LFRs.
- Trained ISDs in Croma, Reliance, and Helios to enhance product knowledge.
- Ensured optimal placement of materials and POSM for maximum visibility.
- Resolved customer service issues to maintain satisfaction and loyalty.
Field Sales Manager
Fitbit
Jaipur
10.2016 - 08.2018
- Directed a team of 6 ISDs to expand general trade across 8 cities in Rajasthan.
- Increased business revenue from 100,000 to 1,500,000 per month.
- Cultivated partnerships with local vendors to enhance market reach.
- Implemented strategic initiatives to drive sales growth and customer engagement.
Retail Officer
SanDisk
Jaipur
11.2014 - 09.2016
- Managed operations across Rajasthan, overseeing 8 distributors and 600 retailers.
- Launched products including Ixpand, Connect, and SSD to expand market reach.
Area Sales Manager
Bitdefender
Jaipur
03.2013 - 10.2014
- Launched brand in Rajasthan, establishing strong market presence.
- Led team of 6 senior sales professionals to achieve operational excellence.
- Sustained 100% quarterly business growth through strategic initiatives.
- Developed DOD and WOD to enhance sales performance.
Sr. Sales Executive
Envent Worldwide
Jaipur
05.2012 - 02.2013
- Initiated brand rollout and created distribution network in 16 districts of Rajasthan, successfully launching 125 retailers throughout the state in 6 months.
Internship
Mahima Group
Jaipur
04.2010 - 12.2010
- Worked as a Intern and learnt about the property leasing and mall management.
Education
Master of Business Administration - MBA - Marketing/Marketing Management, General
Jaipur National University
Jaipur01.2019
BBA - Business Administration And Management
Bhavans College of Communication And Management
Jaipur01.2011
CBSE
Saint Soldier Public School
Jaipur03-2008
Skills
- Business development
- Sales strategy
- Market analysis
- Channel management
- Revenue generation
- Customer relationship management
- Negotiation skills
- Team leadership
- Strategic planning
- Problem solving
- Conflict resolution
- Operations management
- Sales forecasting
- Business planning
Timeline
Business Head-IT Distribution
CONVEGENIUS DIGITAL
05.2025 - Current
Area Sales Manager (Lenovo Tablet & Smart Devices)
Lenovo India
03.2024 - 04.2025
Regional Sales Manager
Wishtel India Pvt Ltd
09.2023 - 01.2024
Area Sales Manager (Lenovo Tablet & Smart Devices)
Lenovo India
09.2021 - 09.2023
Territory Sales Manager
Fitbit
09.2018 - 08.2021
Field Sales Manager
Fitbit
10.2016 - 08.2018
Retail Officer
SanDisk
11.2014 - 09.2016
Area Sales Manager
Bitdefender
03.2013 - 10.2014
Sr. Sales Executive
Envent Worldwide
05.2012 - 02.2013
Internship
Mahima Group
04.2010 - 12.2010
Master of Business Administration - MBA - Marketing/Marketing Management, General
Jaipur National University
BBA - Business Administration And Management
Bhavans College of Communication And Management
CBSE
Saint Soldier Public School