Nilesh Parsekar

2024 :

• Scrum Master for BSBF program
• Evaluating Marketing platform for key targeted area, assessing technical and functional capability
• Building Governance process in Data Privacy, GDPR, IT support guidelines and capabilities

2023 :

• SAP Marketing Cloud experience - customization, WhatsApp and SMS integration
• Assisting team to deliver Digital Transformation Grid that focuses on enhancement, expansion and adaptation of new technology and processes in the areas of PXM, Campaign Automation, Personalization, Loyalty Management, Brand WebSite, Data Visualization etc.
• Assisting team to manage 500+ Branded sites across globe using AEM
• SAP Customer Data Profile Group module
• Sales Force Marketing Cloud Interaction studio
• Zinrelo Loyalty platform overview / basic understanding
• SAP CPI iflow creation and modifications

2021-2022 :

• eCommerce platform & integrator partner evaluation, building Business case, MVP scope, product roadmap for digital transformation
• SAP Marketing Cloud experience - customization, BADI implementation
• Project mentor for Hybris platform migration from Windows to Linux on GCP

2018-2022 : eB2B Distributor Marketplace Brazil implementation and expansion (Live since Nov,2019)
Role : Product Owner, Project Manager, Solution Architect

• Colgate distributor marketplace for retailers to place order online - Product assortment, Complex pricing and promotion mix
• Hybris Commerce 6.7 for Online Order, SaleForce Marketing Campaign Integration, SEO, Google Merchant Center, Facebook integration, Google Analytics, GTM, Google Ads, Google Data Studio
• SAP SCPI integration, LinkAPI integration for distributor’s ERP system
• Attended Business workshop : Brazil & US

2019-2020 : Hill’s Staff feeding project (Live in 16 countries)
Role : Project Lead & Solution Architect

• eCommerce site for Hills’ Clinical Staff, multi-currency & language, toggle features, pet image gallery, donations, product review on Hybris Commerce 6.6
• Attended Business Workshop : Switzerland and Netherlands

2017-2018 : eB2B Distributor Marketplace POC for Philippines Market (Decommissioned, 2018)
Role : Project Manager

• Learnings : Business Model did not worked
• Hybris Commerce 6.6

2018 - May,2018 : GDPR implementation and hybris Upgrade 6.6
Role : Project Mentor, solution architect

• Consent management
• Define GDPR process for SAP CRM and eCommerce, getting privacy policy & cookie policy translated from legal

2018-2019 : Hill’s To Home - B2B2C site for Pet Parent & Colgate Oral Pharma US & Canada
Role : Project Mentor

• Subscription model, payment gateway
• Platform : hybris Commerce 6.5, 6.6

2017-2018 : Digital Asset Management - PIM/DAM
Role : Tech Lead, Developer

• Global digital asset management for eCommerce syndicators (Alkemics,
• Brandbank, Zooplus, Bigbasket, Amazon etc.)
• Live in 50 countries over 50+ locale
• Attended Business workshop : Germany
• Learn & worked on : C#, Octopus deployment, IBM Aspera, ElasticSearch
• Platform : Aprimo (ADAM)

2015-2016 : eCommerce site for Colgate Dental Professional, Veterinary Business and Wholesaler
Role : Developer, Project Manager

• Global bundle development and Rollout in Argentina, Germany, Netherlands, Belgium, Chile, Uruguay
• Platform : hybris 5.7, 6.2

2013-2014 : Field force Automation for Oral Care Consultant - Global Implementation Role : Developer & Implementation lead

• Visit planning, Visit recording, KPI matrix, Marketing campaign execution
• Platform : StayInFront

2010-2012 : Customer Interaction Center
Role : Project Manager, Developer, Technical Lead

• Contact centre application for tele-ordering, complaint recording and campaign execution, Telephony integration - customer identification, customer factsheet, customer history
• Workshop, Training and support : Germany, France, Switzerland
• Platform : SAP CRM, SAP BCM, SKY Mobile

2008-2009 : eCommerce & CRM Interaction, Field Sales
Role : Developer & Customization

• Implementations at Hills’ US, Hills Italy and Hills’ Japan
• Workshop : US
• Platform : SAP Web Channel Exp. Mgt., SAP CRM

2005-2007 : Trade Promotion Management
Role : Implementation, development

• Pricing and Promotion planning, Commercial Spending V/s Actuals
• Employment location : Malaysia & Thailand
• Workshop & Training : US, Dublin
• Platform : CRM, SAP R/3

2004 : Project Optima for Europe and Handheld sales for China and Hongkong
Role : SD consultant

• Platform : SAP ECC 6.0

Leading brand in Electroplating Chemical & Electroplating Plant manufacturing in India
Role : SD consultant, Manage ERP Operations

• Implement SAP ERP solution across India division, primary responsible for SAP SD customisation
• Supporting and providing training on PP, QM, WM module
• Define Business process and generate Business blueprint
• Migration of legacy system
• On site Implementation in India: Mumbai, Himachal Pradesh, Vapi & Dadar

Role: Developer

• Developed and Implemented Payroll and Financial accounting system
• Platform : Foxpro