Nishita Bengani
Vendor Manager
New Delhi
Summary
Marketing enthusiast with a background in driving brand management, account management, revenue growth, strengthening client relationships and maximizing brand growth. Skilled in building impactful brand strategies,revenue growth, performance analysis, with an ability to drive impactful marketing initiatives. Adept at collaborating with cross-functional teams
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Vendor Manager
E Trade Services
09.2025 - 01.2026
- Managed category P&L, budgeting, and revenue growth while monitoring key business metrics.
- Developed data-driven product, pricing, and sales strategies in collaboration with vendors.
- Built and negotiated vendor partnerships, optimized trade terms, and onboarded new vendors.
- Led promotions, demand generation, and marketing initiatives to enhance customer experience and category performance.
Key Account Manager
Flipkart
02.2024 - 05.2025
- Delivered 31% year-over-year growth in the Handbags KAM category, and 8% GMV growth across managed accounts.
- Onboarded new sellers and expanded selection (1,500+ SKUs), contributing 3% to total GMV.
- Negotiated vendor terms and pricing, securing high-DW SKUs at record-low prices during Flipkart's Big Billion Days.
- Drove ads and marketing monetization, achieving 4.6% PLA revenue versus a 3% target, and executing BTL campaigns, securing $2.5M in sponsorships.
- Conducted consumer and competitor analysis in luggage and travel accessories to inform pricing, assortment, and seller growth strategies.
Area Sales Manager
Whirlpool Of India Ltd
07.2022 - 12.2023
- Handled a team of 200 sub-dealers across 20 regions
- Managed brand activations, increasing market penetration by 11% in latent regions.
- Led targeted promotional campaigns, contributing to a 21% MoM sales growth.
- Drove monthly sales revenue of 2 crore, with 21% month-over-month growth
- Executed radio media plans, enhancing brand recall in upcountry markets.
Education
MBA - Marketing Management
IMT Ghaziabad
B.Com - undefined
Shyama Prasad Mukherjee /DU
08-2018
XII - undefined
VBPS
05-2015
X -
VBPS
05-2013
Skills
- Interpersonal Skills
- Effective problem solving
- Negotiations
- Stakeholder management
- Business Strategy
- Market Research
- Stakeholdermanagement
- Brand management
Certification
Google Digital Marketing & E-commerce Professional Certificate, 2025
Timeline
Vendor Manager
E Trade Services
09.2025 - 01.2026
Key Account Manager
Flipkart
02.2024 - 05.2025
Area Sales Manager
Whirlpool Of India Ltd
07.2022 - 12.2023
B.Com - undefined
Shyama Prasad Mukherjee /DU
XII - undefined
VBPS
MBA - Marketing Management
IMT Ghaziabad
X -
VBPS