Visionary marketing leader with 20+ years of experience delivering transformative growth for consumer, technology, and healthcare brands. Adept at leading comprehensive marketing and brand strategies across B2B and B2C ecosystems. Demonstrated expertise in digital and performance marketing, channel strategy, GTM execution, and data-led insights to drive revenue, market share, and brand equity. Proven ability to build, inspire, and scale high-performance marketing teams across digital, brand, trade, and research functions.
Overview
21
21
years of professional experience
Work History
Co-Founder & Designated Partner
Shrisankhyam Research & Analytics LLP
New Delhi
08.2021 - Current
Led marketing strategies for USAID, Narayana Hrudyalaya, and others.
General Manager – Marketing
Brilloca (Hindware) Ltd
Gurugram
12.2018 - 07.2021
Scaled tiles business to ₹85 Cr revenue; led omnichannel GTM.
Head – Marketing
Gionee India Pvt Ltd
New Delhi
06.2013 - 12.2018
Built brand from scratch to Top-5 smartphone; 6% market share in 2 years.
Brand Manager
HCL Infosystems Ltd
Noida
09.2011 - 06.2013
Launched Me Tablet; 20% segment share.
Brand Services Director
Lowe Lintas India Pvt Ltd
Gurugram
05.2005 - 09.2011
Directed campaigns for LG, Nokia, Greenply.
Education
PGCPAMS - undefined
IIM Kashipur
01.2023
MBA - Marketing
Kumaon University
01.2003
B.Com - undefined
Kumaon University
01.2000
Skills
Brand Strategy & Repositioning
Digital & Performance Marketing (SEO, SEM, Social, Paid Media)