Nupur Prasmit
Growth Strategy Manager
Bangalore
Summary
Strategic product leader with 7+ years of experience driving business growth through customer-centric innovation and data-driven excellence. Led cross-functional initiatives that generated 700Cr+ in revenue, acquired 30L+ users, and achieved significant platform engagement with a 3% MAU and 4% DAU growth. Acknowledged as an organizational pathfinder, leveraging AI-powered personalization and cutting-edge technology to consistently deliver exceptional user experiences and drive measurable outcomes.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Growth Strategy Manager
Angel One Pvt. Ltd
04.2024 - Current
- Spearheaded Digital Revenue team’s most successful project (2024-25), designing and launching AI-powered personalized “Newsletter” engaging ~1.5Mn users daily, utilizing advanced models(Scoring,MAB,LLM), driving 3% MAU
- Recognized as Q1-Q2 2024 Pathfinder for innovative solutions and rapid execution, leveraging cutting edge technology while maintaining focus on user experience
- Drove comprehensive engagement strategy Rs 65Cr+ revenue,4% DAU growth, engaging 1.1Cr+ unique clients through data-driven personalization and continuous feedback
- Implemented positive reinforcement strategy increasing user login frequency by 40%(New:3.1->4.84,Dormant:1.93->2.78,Dead:1.7->2.73)
- Led the strategic campaigns for New users and resulted in 60% more activation in Day 1 and 30% contribution in FnO user conversion through campaigns
- Leading the development of Angel Blog initiative targeting to engage 10Mn+ users, 100K+subscribers and 1Mn+ acquisition through this channel
Group Product Manager
Angel One Pvt. Ltd
04.2023 - 03.2024
- Led the successful launch of 4 key features (Offers & Rewards 2, Wealth Garden, Subscription Plan, Refer & Earn) that generated over ₹500Cr+ revenue and acquired ~ 30 Lacs+ users in FY 23-24
- Scaled a 10-person team, implementing data-driven experiments to streamline operations, campaigns, product features and improve user experience, resulting in 8% reduction in customer queries
Senior Product Manager
Angel One Pvt. Ltd
12.2020 - 03.2023
- Product Owner (Offers & Rewards): Drove the growth of the in-app platform engaging over ~1 Mn+ users, and contributing a 48% increase in incremental activation, resulting in revenue generation of 200 Cr+
- Designed and implemented engaging digital scratchcards, leading to a 400% increase in the daily user base
- Developed and deployed an in-house AI bot on whatsapp, reducing call volume by 5%, reduced wait time to 5 seconds and boosted engagement by 80%; resulting in a call abandonment rate of nearly 0
- Built an AI/ML-powered offer clustering system, boosting conversions by 50% and reducing campaign noise (over-messaging) by 20%
- Fast-tracked recognition: CEO Award for 'Outstanding Performance' (FY 2019-20) within 4 months
- Awarded as 'Best Employee of the Month' for the consecutive 6 months for overachieving the targets
Associate Product Owner/ Scrum Master
Danske IT & Support Services Pvt. Ltd
03.2020 - 12.2020
- Led a 9-person cloud development team, successfully building a roadmap and defining strategies & aligning it with business objectives to deliver complex features on time; resulting in a 20% increase in productivity
- Awarded as 'Best Team' for Q2 2020 - migrated 150+ projects to new build pipeline within 2 months
- Integrated Grafana metrics for monitoring tool performance - 10% improvement
Consultant/Project Manager
AXA Business Services
07.2018 - 03.2020
- Successfully implemented a compliant telephony solution for UK & India (GDPR & DoT), ensuring business continuity and seamless migration over 1,000+ AXA-UK employees
- Saved INR 16 Lac on project budget
- 80% reduction in manual effort through process automation of tools and introducing new project frameworks
- Saved 62.3 Lacs yearly IT cost by identifying gaps in the system and revamped expense methodology
Education
Computer Science & Engineering -
BIT
01.2011 - 01.2015
PGDM -
Indian Institute of Management
Kozhikode 01.2016 - 01.2018
Skills
- Product Strategy Development
- Skilled in Building React Applications
- Strategic Roadmapping
- User Interface Design
- Data Interpretation
- A/B Testing Expertise
- Go-To-Market Strategy
- Expertise in Machine Learning Concepts
- Customer Segmentation Strategy
- SQL and Redshift Proficiency
- RESTful API Development
- Strategic Growth Planning
- Python Programming
Certification
Advanced AI Product Management & Leadership
Timeline
Advanced AI Product Management & Leadership
05-2024
Growth Strategy Manager
Angel One Pvt. Ltd
04.2024 - Current
Group Product Manager
Angel One Pvt. Ltd
04.2023 - 03.2024
Senior Product Manager
Angel One Pvt. Ltd
12.2020 - 03.2023
Associate Product Owner/ Scrum Master
Danske IT & Support Services Pvt. Ltd
03.2020 - 12.2020
Consultant/Project Manager
AXA Business Services
07.2018 - 03.2020
PGDM -
Indian Institute of Management
01.2016 - 01.2018
Computer Science & Engineering -
BIT
01.2011 - 01.2015
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