Ojas Gupta

ABM and Demand Generation.

• Developed and executed targeted strategies for over 70 high-value P&C insurance accounts, driving pipeline acceleration, brand positioning, and qualified lead generation.
• Created monthly reports for top management on key performance indicators.
• Built and managed multi-channel campaigns (email, social media, webinars, blogs, events, podcasts) using Salesforce Pardot, Canva, and LinkedIn Campaign Manager.
• Designed 70 scalable account engagement playbooks using Salesforce CRM analytics, segmentation, and sales alignment, leading to 30% faster deal progression and improved pipeline quality.
• Created persona-based messaging tailored to underwriting, claims, QA, and digital transformation themes using Draup, ZoomInfo, Apollo, Lusha, and LinkedIn Advanced Search.
• Hosted high-impact webinars and supported podcast production, driving external lead generation and enterprise-level engagement.
• Assisted in planning industry events like NAMIC and ITC Vegas, managing pre-event marketing, outreach sequencing, and onsite engagement.
• Executed campaigns in collaboration with cross-functional teams, including design (visual assets, creatives) and content (blogs, POVs, case studies), to ensure brand consistency and campaign success.
• Reported directly to the CMO, aligning campaigns, messaging, and event strategy with organizational marketing priorities.

Community-led growth and thought leadership.

• Launched TXMinds’ presence in industry-focused communities (LinkedIn, Circle, Discord), positioning the brand as a thought leader in AI for insurance.
• Created and published high-impact content (POVs, infographics, polls, newsletters, event recaps) using Canva, Notion, Google Docs, and Shield Analytics to support inbound marketing goals.
• Achieved over 30,000 organic impressions and secured multiple executive-level meetings through consistent engagement and value-driven activations.
• Initiated and scaled a LinkedIn newsletter strategy, and identified influencers for webinars, roundtables, and community partnerships using Hubilo and LinkedIn Advanced Search.
• Coordinated closely with design and content teams to repurpose material across channels, ensuring brand alignment and message coherence.
• Reported directly to the VP, ensuring that community initiatives were aligned with the broader marketing strategy and positioning.

• Researched and identified multi-million-dollar prospects using ZoomInfo, Lusha, Apollo, and Draup, generating qualified leads for the sales pipeline.
• Executed targeted outreach through personalized sequences, and multi-channel engagement, to connect with decision-makers.
• Collaborated with pre-sales and cross-functional teams to create tailored proposals, and strengthen pitches.
• Managed lead pipeline, outreach, and reporting through Salesforce CRM to ensure structured follow-ups.
• Conducted market research, industry segmentation, and competitive analysis to prioritize high-value accounts.
• Reported directly to the COO, aligning sales strategies with organizational growth goals.

• Conducted comprehensive market research on luxury marketing within EV segment in India.
• Managed marketing budget for multiple nameplates while maintaining relationships with retailers.
• Collaborated with PR team for successful launch of new Velar model.
• Analyzed India's impact on luxury sector, identifying key trends and opportunities.