Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Languages
Projects And Achievements
Timeline
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Ojas Yadav

Bengaluru

Summary

An independent and self-motivated graduate, an MBA majored in Marketing with proven and tested negotiation, partnership, sales and marketing skills. Aiming to gain experience in vivid sectors of the industry to widen the horizon of my knowledge with an eye in the field of Marketing by learning Marketing Analytics and strategies pertaining to brand growth.

Overview

7
7
years of professional experience

Work History

Key Accounts Manager - Corporate Channel

Make My Trip
Bengaluru
10.2024 - Current
  • Drove year-on-year growth of 15%, achieving GMV of ₹150+ Crores.
  • Unlocked new business worth ₹30 Crores and expanded existing accounts by ₹13 Crores through activation of different lines of business.
  • Launched new territory in MP/CG market, overseeing acquisition and account management, resulting in revenue generation of ₹35 Crores within 6 months.
  • Oversee the activation of multiple lines of business, including International and Domestic Flights & Hotels.
  • Manage a portfolio of corporate accounts, providing comprehensive travel management solutions.
  • Handle day-to-day client operations ensuring smooth and timely travel solutions with a defined TAT.
  • Resolve urgent CXO-level travel queries and concerns within defined TAT.
  • Ensure credit management, issuing and recovering credit in a timely manner.
  • Collaborated with cross-functional teams to resolve operational issues, including invoicing and reporting.

Manager - Seller Relation & Partnerships

Tata Business Hub
Bengaluru
09.2022 - 08.2023
  • Secured strategic partnerships with industry influencers that increased brand exposure and drove qualified leads.
  • Negotiated and secured partnerships with influencers and industry leaders, resulting in increased brand recognition and awareness.
  • On-boarded 5 strategic partners to TATA nexarc marketplace and designed go-to-market plan for launch.
  • Increased customer base by 5% through strategic partnerships and referral networks.
  • Established SOPs for seller onboarding, pre-sales, and post-sales to standardize processes and enhance operations.
  • Developed strategic roadmap for category expansion and growth initiatives.
  • Managed Sales and Implementation operations for the Sellers and Identified opportunities to improve the Marketplace business through scalable solutions and managing the roll-out of these solutions.

Key Accounts Manager (Business Analyst)

Eternal limited (Formerly Zomato Limited)
Ahmedabad
08.2019 - 03.2022
  • Managed portfolio of 200+ accounts, including Chain restaurants in the online ordering vertical.
  • Utilized Google Data Studio to create visualizations for city-level data analytics.
  • Analysis of customer behavior on app and taking account growth actions accordingly.
  • Building excel dashboards for data analytics, in order to understand trends and patterns of various levers and establishing co-relation between data and ground report to extend actual growth.
  • Developed strategies for customer attraction and retention, resulting in increased revenue and improved CTR for accounts.
  • Worked towards improving GMV of the city by continuously achieving MoM order growth.
  • Made progress towards increasing the Average Order Value (AOV) to reduce the burn of the company incurred per order.
  • Improved growth levers matrices, enhancing customer engagement and retention on the application.
  • Launched Zomato Groceries in Ahmedabad. Closed brands such as Patanjali, HUL, Jovees Herbals[PAN India].
  • Executed cross-selling initiatives for Zomato Pro, Zomato Gold, and in-app ads, expanding product adoption among clients.
  • Accomplishment of 100% Ads sales targets every month.
  • Executed strategies to acquire new clients throughout the city.
  • Launched new localities within Ahmedabad to extend the service radius of the company.

Education

MBA - Marketing & Operations

Institute of Management, Nirma University
Ahmedabad
04-2019

B.Tech - Information Technology

Maharashtra Institute of Technology, Pune University
Pune
04-2017

Skills

  • Account Management
  • Business Development
  • Customer Retention
  • Account Growth
  • Sales
  • B2B Partnerships
  • Project Management
  • Process Optimization
  • Revenue Generation
  • Growth Hacker
  • Business Strategy
  • Strategic Negotiations
  • Stakeholder Management
  • Decision Making
  • Analytical Skills
  • Microsoft Excel
  • Microsoft Office
  • Operations
  • Communication and Presentation
  • Conflict Resolution
  • Onboarding
  • Stakeholder Management

Hobbies and Interests

  • Cooking
  • Badminton
  • Working-Out

Languages

  • Hindi
  • English, Highly proficient
  • Hindi, Native speaker

Projects And Achievements

  • New Territory Launch -MP/CG Market (01/10/2024 - Present) - Launched a new market for MMT's corporate vertical, build everything from scratch, from lead generation to refinement, acquisition of new clients and stabilizing the account from the launch, conduction training sessions and increasing the wallet share. Developed a market of 35Cr+ in 6 months, with a projection of additional 50Cr+ business in FY26-27
  • Strategic Shift - Offline to Online (12/01/23 - 12/04/2023)- Taking corrective measures to shift the current working model from offline dependency to online transparent process. Analyzing each step of sales cycle to introduce new measures to automate processes.
  • TBAD - The Big Acquisition Drive (07/01/19 - 03/31/22) - Responsible for acquisition of new restaurant partners for the city. Topped in the city continuously for 2 months with most number of acquisitions in a span of 4 months into SM role. Launched 5 new localities in Ahmedabad which helped in increasing the serviceability radius. Helped in increasing the penetration by 15%.
  • Meal Time Orders Improvement Drive (02/01/20 - 08/31/20) Responsible for increasing the late night orders. Achieved the growth of 5% in late night orders by help in increasing cuisine supply and time extension.
  • Zomato Groceries Launch (05/01/20 - 07/31/20) Responsible for acquiring new clients for this new launched vertical, and for their growth afterwards. Topped in the city by acquiring the most number of brands for Zomato groceries during lockdown which includes categories from supermarkets, global cosmetic brands, FMCG brands, local retail stores, fruits and vegetable stores. PAN India sign ups of brand like Jovees Herbals, and state level sign up of brand like Patanjali. Contributed towards most number of orders in the city as well as highest GMV in the city. Helped brands from different verticals to grow their business on online portal. Build some brands from the scratch by making their logos to helping them in category and inventory management.
  • UX Improvement Drive (09/01/20 - 03/31/22 )Responsible for maintain a low order rejection rate for the city. Daily monitoring of orders data meal time wise and keeping rejections in check. Follow up with the clients for my accounts and with other AM's for their respective accounts to ensure rejection remains under control for the city as a whole. Brought the city rejection from 3% to less than 1%.
  • ADS Sales Drive (06/01/20 - 03/31/22) Responsible for bringing in monthly revenue from clients through in app products. 100% ads target achievement every month since Jan 2020.

Timeline

Key Accounts Manager - Corporate Channel

Make My Trip
10.2024 - Current

Manager - Seller Relation & Partnerships

Tata Business Hub
09.2022 - 08.2023

Key Accounts Manager (Business Analyst)

Eternal limited (Formerly Zomato Limited)
08.2019 - 03.2022

MBA - Marketing & Operations

Institute of Management, Nirma University

B.Tech - Information Technology

Maharashtra Institute of Technology, Pune University
Ojas Yadav