Om Prakash Chauhan
GUWAHATI
Summary
Creative, innovative and insightful marcom professional, with a demonstrated proven Nine (9) plus years of experience successful results in planning and executing brand strategy in customer-focused market. Knowledge of marketing and its related principles and ability to develop market plans and brand positioning. Strong work ethic, problem-solving, communication, interpersonal and teamwork skills. Creative: out of the box thinking approach, Active listener and learner. Area of expertise Marketing Strategies & Campaigns Product Positioning & Branding Competitor Analysis Event co-ordination
Overview
17
17
years of professional experience
Work History
Sr Manager Marketing
SATYAM SUPER TMT BAR
GUWAHATI
10.2018 - 08.2023
- Captured insights from previous initiatives, surveys and market research to create successful marketing campaigns.
- Developed social media marketing strategies to help brand company and increase sales.
- Represented company at local and trade association meetings to promote products.
Sr Marketing Manager
XTECH TMT BAR
01.2011 - 09.2023
- Making brand vision, brand position and achieves overall business goals for the brand
- Management media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing
- Selected Accomplishments:
- Organizing & assisting advertising and PR campaigns, tradeshow marketing for product promotion (Green (AAc Block) & XTECH (TMT Bar)
- Liaising on a daily basis with Dealer & Agencies
- Promotional planning
- Develop and maintain rate cards, newsletters, brochures, and many other materials.
Sr. Branding Executive
TAJ CEMENT, Cement Company
GUWAHATI
04.2010 - 01.2011
- Prepared work plans, Conducted market surveys to define target audience, marketing strategy, conducted evaluation and control via reports
- Selected Accomplishments:
- To work collaboratively with marketing managers to execute brand promotion
- Contributed to marketing plan development, on brand, and marketing of specialized areas, including research.
Media Executive
Outreach Advertising Pvt. Ltd
Guwahati
01.2008 - 03.2010
- Researched and analyzed media data to identify trends and opportunities for clients.
- Liaising with different Medias and organizing meeting for dealers, masons
- Developed marketing programs and Outdoor advertising for various business to business clients to build their respective brands and businesses
- Selected Accomplishments:
- Handling all analysis activities related to market segmentation data, conducting market assessments, competitor assessments and competitor analysis
- Manage development and execution of advertising and marketing plans and budgets
- Dealing with various hoarding and hoarding locations Entire Northeast.
- Managed media campaigns and schedules from inception to completion.
Outdoor Media Head
Prodigy Communication
06.2006 - 12.2007
- Service advertising, marketing and PR agency, Created concept, campaigns, sales collateral for diverse clients and projects with the help of creative teams
- Selected Accomplishments:
- Initiated, developed and owned multiple trade ideas & Conducted business with Vendors
- Show room Branding and site branding of Real States and all type of Outdoor Branding
- Developed press releases and copes with the media outlets to give correct details.
Education
Bachelor of Arts -
GUWAHATI UNIVERSITY
01.2007
Skills
- Computer Knowledge
- Photoshop, MS Office (Word, Excel, PowerPoint), Internet surfing
- DOB:
- 02nd October 1985
- Father’s Name: Shri Shyam Dew Chauhan
- Nationality: Indian
- Gender: Male
- Language: Assamese, Hindi, Bhojpuri, English, Nepali, Nagamese & Bengali
- Brand Promotion
Interests
Activities
, National Hockey Player,
Active Member of NGO of ADAP ARNY,
Team Leader in NCC,
Instructor in Scout & Guide
Personal information
Additional Information
- Date: Place: Guwahati Signature
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Sr Manager Marketing
SATYAM SUPER TMT BAR
10.2018 - 08.2023
Sr Marketing Manager
XTECH TMT BAR
01.2011 - 09.2023
Sr. Branding Executive
TAJ CEMENT, Cement Company
04.2010 - 01.2011
Media Executive
Outreach Advertising Pvt. Ltd
01.2008 - 03.2010
Outdoor Media Head
Prodigy Communication
06.2006 - 12.2007
Bachelor of Arts -
GUWAHATI UNIVERSITY
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