Owais Khan
Digital Marketing Professional
Summary
A dynamic and performance-driven Digital Marketing Professional with proven expertise in managing client portfolios, optimizing multi-channel campaigns, and leading high-impact strategies. Skilled in mentoring teams, driving process improvements, and leveraging data-driven insights to maximize ROI and campaign efficiency.
Overview
8
8
years of professional experience
Work History
Associate
Performics.Convonix
11.2024 - Current
- Managed a diverse team of 3-4 professionals, fostering an inclusive work environment that encouraged collaboration and innovation.
- Served as the primary strategic liaison for key client accounts , managing all communications, conducting regular performance reviews, and leading strategic planning sessions to drive results.
- Drove process improvement initiatives , identifying opportunities for automation and operational enhancements to boost team efficiency and productivity.
- Fostered a culture of continuous learning and innovation by researching emerging trends and conducting knowledge-sharing workshops to enhance team skills and campaign outcomes.
- Played an integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets.
Account Specialist
LS Digital Pvt.Ltd
04.2023 - 10.2024
- Handled daily optimizations to make sure that accounts across all channels are running at their full capacity while keeping their brand KPI in check.
- Understanding the client's goals, KPIs and accordingly create and perform quality analysis of the account.
- Maintained strong relationships with clients through regular communication and proactive problem-solving efforts.
- Created, managed, and optimized campaigns on Facebook, Google AdWords and Microsoft Bing.
- Performed daily analysis across different levels in a campaign with maintaining account hygiene and campaign reporting.
SEM Analyst
Reachlocal Services Private Limited
08.2019 - 03.2023
- ReachLocal is an online marketing and advertising provider for advertising to consumers in local markets
- Managing and analyzing digital advertising campaigns to assure clients expectations for various performance metrics such as high Click through Rate, Cost per Click and Cost per
- Lead
- Responsible for day-to-day management of all paid search initiatives including bid management, keyword research, building, optimization, reporting, analytics & allocating budgets accordingly
- Analyze existing SEM campaigns and identify areas of improvement/optimization
- Handled multinational client from diverse background
- Achieved targeted goals/results through various campaigns
Analyst
eTouch Systems India Pvt Ltd, Thane
05.2017 - 05.2019
- Virtusa Company
- Performed Google Ads Rating & Youtube Video Ads Rating on
- EWOQ Tool
- Analyzed user one 250 types of ads intent by researchingquery and compared its relevance to corresponding keywordwhich is automatically generated
- Provided rating to keywords based on the analysis whichimproves the Google ads in Google ads rating project
- Received best performance award for the 4th quarter of 2017
Education
H.S.C -
Shri G.P.M Degree College
Mumbai, India 06.2010 - 06.2012
H.S.C -
Shri G.P.M Degree College
Mumbai, India 06.2010 - 06.2012
S.S.C -
St. Dominic Savio High School
Mumbai, India 06.2000 - 06.2010
Skills
Google Ads
Bing Ads
Facebook Ads
Linked In Ads
Keyword Analysis
Keyword Research
Google Ads Editor
Bing Ads Editor
Campaign Management
Budget Management
Competitor Analysis
Ad Copywriting
Additional Information
- Strong self –motivation skills and integrity
- Strong analytical skills and attention to detail Proactive ,Team Player, Responsible
- Prioritize tasks and effectively multi-task in a deadline driven atmosphere
Timeline
Associate
Performics.Convonix
11.2024 - Current
Account Specialist
LS Digital Pvt.Ltd
04.2023 - 10.2024
SEM Analyst
Reachlocal Services Private Limited
08.2019 - 03.2023
Analyst
eTouch Systems India Pvt Ltd, Thane
05.2017 - 05.2019
H.S.C -
Shri G.P.M Degree College
06.2010 - 06.2012
S.S.C -
St. Dominic Savio High School
06.2000 - 06.2010
H.S.C -
Shri G.P.M Degree College
06.2010 - 06.2012