Owais Khan
Digital Marketing Professional
Summary
A dynamic and performance-driven Digital Marketing Professional with proven expertise in managing client portfolios, optimizing multi-channel campaigns, and leading high-impact strategies. Skilled in mentoring teams, driving process improvements, and leveraging data-driven insights to maximize ROI and campaign efficiency.
Overview
8
8
years of professional experience
Work History
Associate
Performics.Convonix
11.2024 - Current
- Managed a diverse team of 3-4 professionals, fostering an inclusive work environment that encouraged collaboration and innovation.
- Served as the primary strategic liaison for key client accounts , managing all communications, conducting regular performance reviews, and leading strategic planning sessions to drive results.
- Drove process improvement initiatives , identifying opportunities for automation and operational enhancements to boost team efficiency and productivity.
- Fostered a culture of continuous learning and innovation by researching emerging trends and conducting knowledge-sharing workshops to enhance team skills and campaign outcomes.
- Played an integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets.
Account Specialist
LS Digital Pvt.Ltd
04.2023 - 10.2024
- Handled daily optimizations to make sure that accounts across all channels are running at their full capacity while keeping their brand KPI in check.
- Understanding the client's goals, KPIs and accordingly create and perform quality analysis of the account.
- Maintained strong relationships with clients through regular communication and proactive problem-solving efforts.
- Created, managed, and optimized campaigns on Facebook, Google AdWords and Microsoft Bing.
- Performed daily analysis across different levels in a campaign with maintaining account hygiene and campaign reporting.
SEM Analyst
Reachlocal Services Private Limited
08.2019 - 03.2023
- ReachLocal is an online marketing and advertising provider for advertising to consumers in local markets
- Managing and analyzing digital advertising campaigns to assure clients expectations for various performance metrics such as high Click through Rate, Cost per Click and Cost per
- Lead
- Responsible for day-to-day management of all paid search initiatives including bid management, keyword research, building, optimization, reporting, analytics & allocating budgets accordingly
- Analyze existing SEM campaigns and identify areas of improvement/optimization
- Handled multinational client from diverse background
- Achieved targeted goals/results through various campaigns
Analyst
eTouch Systems India Pvt Ltd, Thane
05.2017 - 05.2019
- Virtusa Company
- Performed Google Ads Rating & Youtube Video Ads Rating on
- EWOQ Tool
- Analyzed user one 250 types of ads intent by researchingquery and compared its relevance to corresponding keywordwhich is automatically generated
- Provided rating to keywords based on the analysis whichimproves the Google ads in Google ads rating project
- Received best performance award for the 4th quarter of 2017
Education
H.S.C -
Shri G.P.M Degree College
Mumbai, India 2010.06 - 2012.06
H.S.C -
Shri G.P.M Degree College
Mumbai, India 06.2010 - 2012.06
S.S.C -
St. Dominic Savio High School
Mumbai, India 06.2000 - 2010.06
Skills
Google Ads
Additional Information
- Strong self –motivation skills and integrity
- Strong analytical skills and attention to detail Proactive ,Team Player, Responsible
- Prioritize tasks and effectively multi-task in a deadline driven atmosphere
Timeline
Associate
Performics.Convonix
11.2024 - Current
Account Specialist
LS Digital Pvt.Ltd
04.2023 - 10.2024
SEM Analyst
Reachlocal Services Private Limited
08.2019 - 03.2023
Analyst
eTouch Systems India Pvt Ltd, Thane
05.2017 - 05.2019
H.S.C -
Shri G.P.M Degree College
06.2010 - 2012.06
S.S.C -
St. Dominic Savio High School
06.2000 - 2010.06
H.S.C -
Shri G.P.M Degree College
2010.06 - 2012.06
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