HARIPRASAD P

Performance-driven Vice President with 19 years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.

• Strategic Market Share Growth, Drove Telangana’s market share from 15% to 28%, while consistently maintaining 48% market share in Chennai from 2011-2019. Achieved 80% market share in the granite segment and 55% in the 10-ton premium segment, outperforming all competitors.
• Client Conversion & Retention, Converted industry giants like KNR, PLR, and Midwest into loyal Tata Hitachi clients through persistent relationship-building and customized business solutions. Built a robust client portfolio, securing long-term contracts and maintaining strong business relationships with clients like Neyveli Lignite, SRS Mining, and Radha Engineering.
• Sales Excellence & Market Expansion, Secured more than 100 machines to SRS Mining, overcoming competitive pressures from Kobelco. Captured major tenders and projects, including the supply of 100-ton cranes to Andaman Harbour Works and ZX650 machines for Volvo mining customers. Successfully launched ZX140 and ZX370 GI, maintaining industry-leading market share and achieving record-breaking orders.
• Operational & Financial Leadership, Optimized financial operations by reducing receivables by 20% in one year and ensuring timely full reconciliation of non-performing distributors. Strengthened dealership networks by recruiting and onboarding new dealerships, including a successful 2-year effort to establish Chennai 4 S Dealership.
• Leadership & Team Empowerment, Mentored and guided teams across sales, service, and spare parts to achieve business targets and drive continuous improvements in performance.