P. Thangaraj
Area Sales Manager
Chennai,TN
Summary
Results-oriented Area Sales Manager experienced in leading strategic initiatives and developing action plans to achieve team aspirations. Achieved success in Modern Trade across South India, managing diverse categories including Food, Cosmetics, OTC, and Confectionery. Focused on driving sales growth through effective management of key accounts and channel partners, while fostering a high-performance sales culture.
Overview
3
3
Languages
18
18
years of professional experience
Work History
: Area Sales Manager
Godrej Agrovet
03.2024 - Current
- Led regional sales initiatives to enhance market penetration and brand visibility.
- Developed and executed strategic sales plans to achieve revenue targets across multiple territories.
- Mentored and trained sales teams to improve product knowledge and customer engagement techniques.
- Analyzed market trends and competitor activities to inform strategic decision-making and optimize offerings.
Key Accounts Development Manager – Tamil Nadu
Abbott Healthcare Pvt Ltd
05.2023 - Current
- Designation: Key Accounts Development Manager – Tamil Nadu
- Customers: National and Regional Key Accounts
- Brands: Similac, Pediasure, Ensure & Ensure Diabetic Care.
- Direct Channel: Apollo, Medplus, More Retail.
- Distributor Channel: Dmart, Nilgiris, Saravana Groups, Latha Group, Pazhamudhir Group, Max Hyper, Pothys Group.
- Ensuring the 100% availability of MSS products, Above 25% market share and 30% share of shelf and maintaining right placements
- Channel Partners business closure as planned and manage the healthy DOH.
- PO’s data of the chains & IMS, TMS tracked data’s analyse and validating the YTD, MTD growth.
Senior Executive Key Accounts – South India Except Karnataka
Perfetti Van Melle India Pvt Ltd
02.2021 - 05.2023
- Designation: Senior Executive Key Accounts – South India Except Karnataka
- Brands: Alpenliebe, Happy dent, Mentos, Fruitella, Just Jellies, Center fresh and Center Fruit
- Direct Channel: Lulu Hyper, Malabar, Ratnadeep Retail, Vijetha Super Market, Ghanshyam, Victory Bazaar, Urban Food Mart, Bismi, Pothys
- Distributor Channel: Ushodhaya, Sampoorna, Dilip SM, Nilgiris, Nuts and Spices, Brown Tree, Saravana Groups, Jayachandran, Femina, Jai Surya, Pazhamudhir Group
- TOT Closing, Promo planning, Paid visibility closing (Parasites, FSU, Slat wall, etc.,) and Receivables Management.
- New Product Launch, Range Selling and increasing the MBQ, Fill rate effectiveness.
- Channel Partners appointment and management.
- Report Extraction, Creation and Analysis: Off take tracking, Trend analysis, Seasonal analysis, SKU performance, Promo effectiveness, Preemptive and counter actions against competition.
Senior Distribution and Sales Executive - Tamil Nadu & Kerala
Perfetti Van Melle India Pvt Ltd
02.2019 - 01.2021
- Designation: Senior Distribution and Sales Executive - Tamil Nadu & Kerala (Handling- team - 20)
- Customer: NKA/RKA/CNC/ECOM/SAS in Tamil Nadu & Kerala.
- Brands: Alpenliebe, Happy dent, Mentos, Fruitella, Just Jellies, Center fresh and Center Fruit
- National Chains: D-Mart, Reliance Retail, Big Bazaar, ABRL, Spencers, Reliance CNC, LULU Hyper, Big Basket, Groffers
- Regional Chains: Heritage, Spar, Kannan Departmental stores, Nilgiris, Saravana Groups, Nuts N Spices, Brown Tree, Pothys, Femina, Bismi Hyper
- Awards: For highest GOLY of South-Twice.
- Achieving established sales target in a given territory.
- To control and monitor DBSMs/SR /Merchandisers & Promoters.
- Coordinating business with NKAs/RKAs/CNC/ECOM/ & SAS.
- Visiting the towns and distributors as per the PJP and itinerary & work in the MT & SAS Stores.
- Distributor servicing and management.
- Territory records like YTD, GOLY, Brand Wise Sales tracker, Primary, secondary sales data etc.
- To analyze, implement and take actions from data.
- Increasing the width and depth of coverage for company products.
- Implementation of promotion schemes, Visibilities, and other company policies and procedures
- Supervising, training and coaching the DBSMs/SR /Merchandisers & Promoters.
- Ensuring field disciplines in terms of monitoring MOP & Closing Stocks.
Sales Officer- Tamil Nadu
Zydus Wellness
07.2015 - 02.2018
- Designation: Sales Officer- Tamil Nadu (Handling- team members - 7 )
- Customer: All Modern Trade outlets in Tamil Nadu.
- Products: Sugar Free, Everyuth & Nutralite.
- Brand: Zydus
- National Chains: Med Plus, Apollo, D-Mart, Reliance Retail, Big Bazaar, ABRL, Spencer’s, Reliance C&C, Big Basket, Groffers
- Regional Chains: Heritage, Spar, Kannan Departmental stores, Nilgiris, Saravana Groups, Nuts N Spices, Brown Tree, Pothys
- Awards: Consistent performance for achieving committed target on month on month.
- Distributors & Distribution management to reach primary sales.
- Tracking chain wise, store secondary Sales as planned to achieve.
- Focus on Brand wise & Sub-brand wise sales to reach as planned.
- Ensure promo’s implementation on store wise.
- PO wise Fill Rate tracking & ensure SOS.
- Mentoring and training up junior and new staff.
- Monitoring & reporting on standards & performance targets.
- Arranging & chairing weekly team meetings, focusing on targets & achievements.
- Involved in the recruitment of new staff.
- Praise team members and create a positive working environment.
Business Development Executive
McCain Foods India (P) Ltd, Chennai
09.2012 - 06.2015
- Designation: Business Development Executive (Handling – team members 9)
- Customer: All Modern Trade outlets in Chennai
- Products: Frozen French Fries, Smiles, Potato Bites etc.
- Brand: McCain
- Chains Handling: Reliance, Big Bazaar, More, Heritage, Spencers, Nilgiris, Auchan & Regional Chains.
- Roles and Responsibilities:
- Handling new client enquiries and acting as the face of the business.
- Working with the sales and marketing team to drive sales forward.
- Motivating the team to achieve high standards and KPI targets.
- Preparing daily workloads for staff & co-coordinating the daily allocation of work.
- Mentoring and training up junior and new staff.
- Monitoring & reporting on standards & performance targets.
- Dealing with and resolving problems and issues which arise.
- Arranging & chairing weekly team meetings, focusing on targets & achievements.
- Involved in the recruitment of new staff.
Sales Officer
Innovative Foods Limited, Chennai
10.2010 - 09.2012
- Designation: Sales Officer
- Customer: HyperMarket, Modern trade, General Trade & HORECA and Restaurants.
- Products: Marketed frozen products like Chicken and Pork Sausages, Fishes, Prawns, Parathas, Green Peas, French fries, sweet corn and breaded Snack items, Quick snacks like Vegetable & Chicken burger patty, fish fingers and fillet.
- Brand: Sumeru
- Outlined key duties and responsibilities for the role.
- Tracked orders from retailers and institutions to ensure timely fulfillment.
- Follow-up with the distributors for primary orders, schedule of dispatches, payments follow-up, legal forms and necessary information required to be given to the concerned.
- Coordinated with distributors on primary orders, dispatch schedules, payment follow-ups, and provided necessary legal documentation.
- Promotional activities for newly launched products like In-shop & Out-shop promotional activities, conducting sampling programs and tasty programs.
- Tracking out the competitor’s movements in the market.
- Maintaining the route chart for supply where it meets demand.
- Monitoring Credits limits of the Customers Maintaining the stock position at the distributors.
- Maintaining weekly and monthly reports for target Vs achieved.
- Maintain good relationship with internal customers as well as external customers.
Sales & Marketing
Suguna Poultry Farm, Chennai
09.2008 - 09.2010
- Designation: Sales & Marketing
- Developed relationships with hypermarkets, modern trade, and general trade customers for product distribution.
- Customer: HyperMarket, Modern trade, General trade.
- Represented Suguna brand in sales and marketing efforts.
- Brand: Suguna
- Tracked orders from retailers to ensure timely fulfillment and inventory management.
- Tracking the orders from the retailers.
- Coordinated with distributors on payments and legal forms.
- Follow-up with the distributors for primary orders, schedule of dispatches, payments follow-up, legal forms and necessary information required to be given to the concerned.
- Tracking out the competitor’s movements in the market.
- Maintaining the route chart for supply where it meets demand.
- Compiled weekly and monthly reports comparing targets against achievements to monitor performance.
- Solving Customers & Consumer queries.
- Maintain good relationships with internal customers as well as external customers.
Education
Masters in Business Administration -
Anna University, DMI College of Engineering
Chennai01-2008
Bachelor of Business Management - undefined
PSG College of Arts and Science
Coimbatore01-2006
Skills
Sales strategy development
Sales forecasting
Sales presentations
Business analysis
Employee development
Training development
Employee onboarding
Supply coordination
Personal Information
- Father's Name: Perumal
- Date of Birth: 23/12/1984
- Nationality: Indian
- Marital Status: Married
Behavioral Skills
- Strongly believe that hard work is the key to success.
- Ability to think ingeniously and productively.
- Able to work under pressure and meet deadlines.
- Proven ability to manage through others.
- Able to motivate and lead others in a team environment.
- Able to prioritize tasks and workloads in order of importance.
Timeline
: Area Sales Manager
Godrej Agrovet
03.2024 - Current
Key Accounts Development Manager – Tamil Nadu
Abbott Healthcare Pvt Ltd
05.2023 - Current
Senior Executive Key Accounts – South India Except Karnataka
Perfetti Van Melle India Pvt Ltd
02.2021 - 05.2023
Senior Distribution and Sales Executive - Tamil Nadu & Kerala
Perfetti Van Melle India Pvt Ltd
02.2019 - 01.2021
Sales Officer- Tamil Nadu
Zydus Wellness
07.2015 - 02.2018
Business Development Executive
McCain Foods India (P) Ltd, Chennai
09.2012 - 06.2015
Sales Officer
Innovative Foods Limited, Chennai
10.2010 - 09.2012
Sales & Marketing
Suguna Poultry Farm, Chennai
09.2008 - 09.2010
Bachelor of Business Management - undefined
PSG College of Arts and Science
Masters in Business Administration -
Anna University, DMI College of Engineering