Padala Krishna
Senior Manager - Marketing and Business Strategy
Mumbai
Summary
Dynamic professional with over two years of experience in product strategy, bancassurance growth, and digital transformation within the insurance sector. Proven track record of driving market share expansion, enhancing frontline productivity, and optimizing costs through innovative, data-driven campaigns and effective process re-engineering. Expertise in product management, stakeholder collaboration, and go-to-market execution, complemented by an MBA from IIM Sirmaur and practical exposure to business strategy and marketing. Committed to leveraging analytical insights and strategic thinking to deliver impactful solutions that propel organizational success.
Overview
2
2
years of professional experience
2
2
Certifications
Work History
Senior Manager – Bancassurance Strategy & Marketing
ICICI Prudential Life
04.2024 - Current
- Designed and executed product campaigns (IndusInd, AU, IDFC, RBL, and UCO), growing product share by 7%.
- Launched the Help Assure Hero campaign, boosting SP activation by 4% in a month.
- Reduced marketing spend by 20% in five months by designing creatives in-house.
- Achieved 5% month-over-month market share growth at UCO Bank through whitespace optimization.
- Improved frontline activation by 12% and manager productivity by 100% with restructured incentives.
- Prepared strategic presentations for CXO and MD/CEO reviews, enabling informed decision-making.
Business Associate – Bancassurance Growth
ICICI Securities
05.2023 - 03.2024
- Enhanced sales managers' productivity from ₹5L to ₹6.5L via capability forums.
- Reduced online journey time by 40%, increasing traffic by 7% through redesigns and targeted campaigns.
- Delivered 22% sales volume growth in 2 months via personalized email campaigns.
Education
MBA - Marketing & Finance
Indian Institute of Management (IIM) Sirmaur
Paonta Sahib, India04-2023
B.Tech - Electronics & Communication (ECE)
IIITDM Jabalpur
Jabalpur, India08-2019
XII - Mathematics
Delta Junior College
Hyderabad, India04-2015
X - Mathematics, Science And Social Studies
Delta High School
Hyderabad, India05-2013
Skills
- Business Problem Solving Strategic Planning & Communication Market Research & Analytics
- Product Management & Strategy Insurance & Bancassurance Growth
- Digital Transformation & Customer Journeys Go-to-Market Execution
- Stakeholder Collaboration & Partner Management Leadership & Team Productivity
Certification
Product Management – Upraised (2023)
Websites
Timeline
Senior Manager – Bancassurance Strategy & Marketing
ICICI Prudential Life
04.2024 - Current
Business Associate – Bancassurance Growth
ICICI Securities
05.2023 - 03.2024
MBA - Marketing & Finance
Indian Institute of Management (IIM) Sirmaur
B.Tech - Electronics & Communication (ECE)
IIITDM Jabalpur
XII - Mathematics
Delta Junior College
X - Mathematics, Science And Social Studies
Delta High School
Similar Profiles
NIKITA YADAVNIKITA YADAV
Senior Relationship Manager at ICICI Prudential Life Insurance CompanySenior Relationship Manager at ICICI Prudential Life Insurance Company
DHRUV BHAVSARDHRUV BHAVSAR
Associate Vice President at ICICI Prudential Life Insurance CompanyAssociate Vice President at ICICI Prudential Life Insurance Company
ALEN VARGHESE THOMASALEN VARGHESE THOMAS
Senior Front Sales Manager at ICICI PRUDENTIAL LifeSenior Front Sales Manager at ICICI PRUDENTIAL Life
Hardik ShahHardik Shah
Representative - South Asia at EHL Hospitality Business SchoolRepresentative - South Asia at EHL Hospitality Business School
Shivam BhatShivam Bhat
Senior Consultant at EYSenior Consultant at EY