Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
AccountManager
Pallav Balasaria

Pallav Balasaria

Assistant General Manager - Central Supply
Kolkata,West Bengal

Summary

- 5+ years of experience in Logistics in building Supply for last mile from

scratch and optimizing the same
- 7+ years of experience in Operations, Administration, and CRM.
- Strengths - Process Building, Troubleshooting, Leadership Capability,

Client Relationship Management & a strong drive to learn quickly and

adapt changes which helps me perform even in an unstructured

environment.
- Effective communicator with excellent relationship building &

interpersonal skills.
- Strong analytical, problem-solving & organizational abilities.

Overview

7
7
years of professional experience
3
3
years of post-secondary education

Work History

Assistant General Manager - Central Supply

Dunzo Digital Pvt Ltd
Bengaluru, Karnataka
05.2022 - Current

Nodal Head - Online Ordering

Zomato Limited
Kolkata, West Bengal
07.2021 - 05.2022

I was working on the optimisation of operations in the cities under the Node.
The optimisation includes the following parameters:-

  • Shutdown (Reducing non availability of riders) - keeping it below 5% across cities - during entire day
  • Driver NPS - Was able to maintained highest driver NPS in region
  • Ensuring oversupply and optimising cost in parallel
  • Mapping out crucial product asks for all cities and working with product and engineering teams to prioritise and build out critical products and roll out seamlessly to drive platform growth and reliability.
  • Launched Gigs (Major process change how delivery partners work on Zomato as platform) in my node along with Kolkata with minimum noise from ground.
  • Drove operational improvements which resulted in savings and improved profit margins

State Operations Head - Online Ordering

Zomato Limited
Kolkata, West Bengal
10.2020 - 06.2021
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Created plans and communicated deadlines to ensure projects were completed on time.
  • Working with Central Lead team in planning, managing and directing the daily board operations to increase revenue and reduce costs through P&L analysis.
  • Figuring out loop holes which results in cash leak from system.
  • Ensuring confidential budget reports (burn budget) along with designing cost efficient rate cards for West Bengal and Odisha.
  • Proved successful working within tight deadlines and fast-paced atmosphere
  • Used coordination and planning skills to achieve results according to schedule
  • Created plans and communicated deadlines to complete projects on time
  • Resolved problems, improved operations and provided exceptional service

Assistant Manager - Online Ordering

Zomato Media Pvt Ltd.
Kolkata, West Bengal
07.2019 - 09.2020
  • Planning, estimation and positioning of supply based on geo‐coverage, demand trends, promotions etc.
  • Responsible for optimizing rider rate cards and incentive structures to ensure efficiency while keeping burn in control.
  • Acting State Operations Head For Odisha and Kolkata.
  • Solved Orissa's Logistics Shutdown (Non -Availability of riders and hence users were not able to place orders) issue from 40% to below 10% in 2 week's time.

Team Lead - Online Ordering

Zomato Media Pvt Ltd
Kolkata, West Bengal
04.2017 - 06.2019
  • Worked on City Growth Plans,Rejections and User Experience
  • Handled Operations Team and Account Management Team.
  • Launch and Upscale Last Mile On-Demand Hyperlocal Delivery in city for online ordering vertical of Zomato.
  • Acting Assistant Manager For Kolkata
  • Maintain sync between Supply and Demand sides of business
  • Evaluated employee skills and knowledge regularly, training and mentoring individuals with lagging skills
  • Designed strategic plan for component development practices to support future projects

Senior Associate - Online Ordering

Zomato Media Pvt Ltd
Kolkata, West Bengal
04.2016 - 03.2017
  • Educated clients on account services and resolved client inquiries regarding statement information and account balances.
  • Setting up process for Sales Team to make merchant on-boarding smooth
  • Involved in end to end troubleshooting services and product enhancement
  • Acting Operations Team Lead
  • Served as liaison, facilitating communication between management and associates
  • Identified and resolved complex issues by applying advanced analytical and troubleshooting strategies

Associate - Online Ordering

Zomato Media Pvt Ltd
Kolkata, West Bengal
06.2015 - 03.2016
  • Worked varied hours, days, nights and weekends as business needs dictate.
  • Setting up process for deployment team
  • Merchant Onboarding,Deployment Planning,Inventory Management,Troubleshooting
  • Troubleshot minor issues with equipment and tools
  • Created solutions for merchants to satisfy specific needs, quality and budget
  • Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties

Administrative Assistant

Zomato Media Pvt. Ltd
Kolkata, West Bengal
08.2014 - 05.2015
  • Performed duties in accordance with all applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Key person for all finance and administration
  • Assisting Sales Executive on various issues regarding tax and other general queries.
  • Restocked supplies and submitted purchase orders to maintain stock levels
  • Updated spreadsheets and databases to track, analyze and report on performance and sales data
  • Scheduled office equipment repair and maintenance to extend equipment lifespan and prevent unplanned downtime
  • Conducted onboarding to help new hires adjust to administrative and performance aspects of jobs

Education

B.Com(Hons) - Accounting

Calcutta University
Kolkata
06.2008 - 05.2011

Skills

    Operations management

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Accomplishments

  • Launched Zomato Gigs across my Node and Kolkata
  • Launched Zomato Logistics - Last Mile Delivery in Kolkata
  • Launched Zomato Book - Table Reservation in Kolkata
  • Launched Zomato Online Ordering In Kolkata

Timeline

Assistant General Manager - Central Supply

Dunzo Digital Pvt Ltd
05.2022 - Current

Nodal Head - Online Ordering

Zomato Limited
07.2021 - 05.2022

State Operations Head - Online Ordering

Zomato Limited
10.2020 - 06.2021

Assistant Manager - Online Ordering

Zomato Media Pvt Ltd.
07.2019 - 09.2020

Team Lead - Online Ordering

Zomato Media Pvt Ltd
04.2017 - 06.2019

Senior Associate - Online Ordering

Zomato Media Pvt Ltd
04.2016 - 03.2017

Associate - Online Ordering

Zomato Media Pvt Ltd
06.2015 - 03.2016

Administrative Assistant

Zomato Media Pvt. Ltd
08.2014 - 05.2015

B.Com(Hons) - Accounting

Calcutta University
06.2008 - 05.2011
Pallav BalasariaAssistant General Manager - Central Supply