Pankaj Choure
Manager Application Engineering - Industrial and Electronics
Pune,Maharashtra
Summary
An experienced Manager of Application Engineering team is on cultivating strategic business growth and enhancing our customer value proposition. Our team's collaborative efforts have been central in expanding our customer base, securing new business opportunities, and providing comprehensive technical support, leading to faster project closures and strengthened client relationships. Leveraging over decade of years of experience in adhesive technologies, I have honed my skills in manufacturing process improvement and key account development, ensuring clients receive optimal solutions tailored to their needs. With a background in both engineering and adhesives, my mission is to drive innovation and excellence within Electronics and Industrial market segment.
Overview
15
15
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Manager Application Engineering - AMI Industrials (Mobility and Electronics)
Henkel
Pune
01.2023 - Current
- Lead and mentor a high-performing team of 9 application engineers.
- Spearheaded the expansion of technical capabilities, including the establishment of a state-of-the-art Customer Experience Center and dedicated satellite laboratories for thermal management and electronic applications.
- Manage technical, administrative, and customer-focused functions across electronics and industrial applications. Ensure effective deployment of solutions encompassing diverse chemistries such as Thermal Interface Materials (TIM), Potting Compounds, Encapsulation, Gasketing, and Industrial Adhesives.
- Drive innovation by gathering market insights on emerging technologies, products, and application trends through competitive benchmarking, market connect programs, and technology scouting. Translate insights into actionable development roadmaps.
- Ensure continued relevance and performance of legacy & new product lines through consistent engagement with field teams. Design & deliver structured training modules via workshops, practical demos, & presentations to internal teams & end-users.
- Conduct regular feedback cycles and product surveys with key accounts, OEMs, and channel partners. Monitor product performance, usage patterns, and sales repeatability. Capture customer insights and share key takeaways in business review forums.
- Identify and evaluate key market drivers. Collaborate with R&D and business teams to align product innovation strategies with future market demands and evolving customer needs.
- Foster strong relationships with both internal stakeholders and external customers. Actively contribute to cross-functional initiatives ensuring timely project delivery.
Lead Application Engineer - Adhesive for Electronics and Industries
Henkel
Pune
05.2020 - 01.2023
- Collaborate with sales teams to acquire new customers and promote new adhesive solutions to existing clients, contributing to sales target achievement.
- Deliver prompt and precise technical support to accelerate project closures and strengthen customer confidence.
- Build strong, long-term relationships with key customers through consistent technical engagement and issue resolution.
- Lead plant surveys, process audits, and Customer Technology Seminars (CTS) to demonstrate product value and identify application opportunities.
- Work closely with Sales, TCS, QA, and CS teams to resolve customer issues and meet technical requirements effectively.
- Conduct technical training sessions for distributors, key accounts, and internal teams including new hires and sales engineers.
- Share success stories, application learnings, and best practices within the team to build technical strength and alignment.
- Introduce emerging technologies and partner with R&D to improve or co-develop adhesive products.
- Promote the shift from conventional methods to adhesive-based processes by demonstrating clear technical and commercial value.
- Support value-based selling through technical comparisons, third-party validations, and tools like Henkel's Value Calculator.
- Align solutions with market trends such as Industry 4.0, 5G, EV infrastructure, and automation in collaboration with business development teams.
- Conduct manufacturing audits, teardown analysis, and customer technology events to identify and drive new application areas.
Senior Technical Customer Services Engineer - Adhesive for General Industry and Maintenance
Henkel
04.2017 - 05.2020
- Company Overview: www.henkel.com
- Www.henkel.com
Technical Customer Service Engineer - Adhesive for General Manufacturing Industry
Henkel
08.2015 - 04.2017
- Company Overview: www.henkel.com
- Www.henkel.com
Technical Service Executive
Kansai Paint Co.,Ltd
12.2014 - 07.2015
- Technical Support to Customer for my Pretreatment & CED products.
- To handle PT-CED process & quality.
- Ensuring smooth production through PT-CED.
- Lab testing of PT, CED, Base Coat & CC.
- To look after consumption and requirement.
- PT-CED process optimization for consumption & quality.
- Worked on water consumption reduction & CED consumption reduction project.
- Improvement in process for PT-CED quality.
Assistant Manager : Engineering Research Centre
TATA MOTORS
03.2013 - 11.2014
- Color Development & evaluation for upcoming model & interior bucks.
- To lead all major exhibitions like Delhi Auto Expo, Geneva Motor Show, Johannesburg Auto Show etc. from paint shop.
- Standardization & validation of approved paint product online.
- Horizontal deployment of approved product on production lines.
- Lab testing (Mechanical & Chemical) of approved products.
- To develop standard process sheet for auto show vehicle (Refinish).
- To conduct trial for new product & its training to operatives.
- Water based paint application process development.
- New technology addition.
- Products handled: DuPont Cromax, BASF Glasurit, PPG Deltron & Nexa, Standox & Roberlo.
- TATA Dealer visit for refinish training & process audit.
- Product & Process up gradation in paint shop lines & refinish lines.
Technical Service Officer
PPG Asian Paints
08.2011 - 02.2013
- Technical Support to Customer for my Pretreatment & CED products.
- To handle PT-CED process.
- Ensuring smooth production through PT-CED.
- Lab testing of PT, CED, Base Coat & CC.
- To look after consumption and requirement.
- PT-CED process optimization for consumption & quality.
- Worked on water consumption reduction & CED consumption reduction project.
- Improvement in process for PT-CED quality.
GET : Assistant Manager
Mahindra & Mahindra
10.2010 - 08.2011
- Prepare RCA & CAPA for TOP COAT process.
- Technical support to production.
- Online trouble-shooting and ensuring smooth production.
- Worked for sealer consumption optimization on Xylo & U203 (Compact Xylo) project.
- Level 3 QRQC (Quick Response Quality Control) coordinator for quality.
Education
Bachelor's degree - Polymer/Plastics Engineering
North Maharashtra University
Jalgaon, India 06.2007 - 05.2010
Diploma - Paint Technology
Technical Institute Pune
Pune, India 01.2004 - 12.2007
HSC - Science
Bharati Vidyapeeth
01.2002 - 12.2004
Skills
Value Proposition
Strategic planning
Decision-making
Customer service
Project management
Relationship building
Cross-functional teamwork
Problem-solving
Awards
- Rank Holder - 2010
- BEST TCS PERSON OF IMEA REGION - 2017
- Henkel Global Excellence Award - 2021
Travel, Explore new locations, Music and Cricket
I love to travel, explore new locations and culture, like listening to music and enjoy playing cricket.
Timeline
Manager Application Engineering - AMI Industrials (Mobility and Electronics)
Henkel
01.2023 - Current
Lead Application Engineer - Adhesive for Electronics and Industries
Henkel
05.2020 - 01.2023
Senior Technical Customer Services Engineer - Adhesive for General Industry and Maintenance
Henkel
04.2017 - 05.2020
Technical Customer Service Engineer - Adhesive for General Manufacturing Industry
Henkel
08.2015 - 04.2017
Technical Service Executive
Kansai Paint Co.,Ltd
12.2014 - 07.2015
Assistant Manager : Engineering Research Centre
TATA MOTORS
03.2013 - 11.2014
Technical Service Officer
PPG Asian Paints
08.2011 - 02.2013
GET : Assistant Manager
Mahindra & Mahindra
10.2010 - 08.2011
Bachelor's degree - Polymer/Plastics Engineering
North Maharashtra University
06.2007 - 05.2010
Diploma - Paint Technology
Technical Institute Pune
01.2004 - 12.2007
HSC - Science
Bharati Vidyapeeth
01.2002 - 12.2004
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