Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Hobbies
Quote
Timeline
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Pankaj Mishra

Senior Business Director - Media
Ghaziabad,Uttar Pradesh

Summary

Media professional with more than a decade of experience of working with the most prestigious brands.

Listener. Learner. Storyteller.

Overview

2
2
Languages
2
2
years of post-secondary education
13
13
years of professional experience

Work History

Sr Business Director

Starcom
08.2015 - Current
  • Managing integrated media campaigns of the largest
    FMCG player of the market - Dabur
  • Devising annual communication strategy and ensuring execution in adherence
  • Maximizing ROI with audience/market specific campaigns for more than a dozen of different brands belonging to varied categories
  • Laying out annual activity calendar of all medium plans -
    considering weights, seasonality and competitive stress
  • Analyzing the impact of advertising on
    brand health & business volume periodically and ensuring a targeted growth at all respective metrics
  • Beyond this, have been playing pivotal role in key pitches
    - winning rate being 8 out of 10
  • Until 2017, worked on Aircel, Luminous, Lenskart as well

Director (The Exchange)

Mindshare
07.2013 - 07.2015
  • Responsible for media campaigns of Juices portfolio of Pepsi that includes Slice & Tropicana
  • Launched Slice Varietals - The first in MBD segment

Media Supervisor

OMD, Sony
04.2012 - 07.2013
  • Complete responsibilities of mainline media planning, buying and executions of the campaigns of the relaunched mobile handset from Sony.
  • Launched Xperia - the flagship brand.

Business Manager

MEC
01.2010 - 03.2012
  • ATL campaigns for a set of high value low investment clients e.g. Citi, Michelin
  • Supporting the leadership teams in strategic projects and new business pitches

Media Planner

Madison Media
12.2007 - 12.2009
  • Worked with world's #1 soft drink brand - Coca Cola
  • Supported the team with TV plans, MIS and reports

Education

MBA - PGDBM - Advertising

E.M.P.I. Business School
New Delhi
06.2006 - 06.2008

Skills

Media Planning & Buying

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Accomplishments

Trailblazers (04/2017)
Won the best presenter and strategic planner in the annual global
contest in Starcom - APAC

HX - Awards (07/2018)
Won silver in Global Strategic Work (Clients) contest an APAC - Publicis

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Hobbies

Poetry

Photography

Travel

Quote

The world is full of magical things patiently waiting for our wits to grow sharper.
Bertrand Russell

Timeline

Sr Business Director

Starcom
08.2015 - Current

Director (The Exchange)

Mindshare
07.2013 - 07.2015

Media Supervisor

OMD, Sony
04.2012 - 07.2013

Business Manager

MEC
01.2010 - 03.2012

Media Planner

Madison Media
12.2007 - 12.2009

MBA - PGDBM - Advertising

E.M.P.I. Business School
06.2006 - 06.2008

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Pankaj MishraSenior Business Director - Media