PARAMESHWARA SB
Britannia-Area Sales Executive
Bengaluru,KA
Summary
To attain a position where my performance directly contributes to the organization's growth, utilizing my skills, accepting challenges, learning new things, adding value in everyday work and thereby achieving work satisfaction, throughout my career – irrespective of the position.
Overview
16
16
years of professional experience
1
1
Language
Work History
Senior Area Sales Executive
BRITANNIA INDUSTRIES LTD
08.2015 - Current
- Business Value: Rs. 6 cr per month.
- Market: Standalone Store: - Royal Mart, Big market, Families hyper, Aishwarya, Royal hyper, Amber hyper, Mango Hyper & Other SAMT Store
- Regional Chain: - Mk retail, Namdharis, Ratnadeep.
- Modern Trade: - like Reliance retail, More retail, Trent hyper, Max hyper
- No of Distributors: Total 4 Distributors.
- Key Responsibilities:
- Sales Achievement: Achieving Primary & Secondary Targets, Monitoring (Brand Group) Level Growths & Sustain the same.
- Relationship Management (In SAMT Stores): Negotiate the Monthly Promo's Planning the Visibilities, update on Assortment by Ensuring Ranges Availability, Initiative Execution, and Competition Activities & Assessment. Compile track & monitor progress on performances with clear action plans and next steps, Launching New Products with the better Visibilities.
- Service Levels: Preparing and submitting MIS report for all the Accounts. Track & share progress of delivery reliability report to all Accounts & Also plan for the Promo Stocks Availability, Keep Track on Competitor Pricing & Promotions.
- Handling Distributors: Handling Major Modern trade Distributors, Ensure Supply's, Primary function, stock levels, Monitoring the credit control and Payment as per the company Policies (TOT). Etc...
- Financial function: Distributor Fund Management by timely submissions of claims & Ensure Claims are clearing timely by providing all Data's & Provisioning the Budget, ROI management
- Team Management: Improving customer service levels by Planning & Utilizing entire Manpower & monitoring the Complete TSI'S/PSM'S, Promoters & Merchandisers activities, Salesman Gate meeting on daily basis, Motivating team through Trainings, Planned & Executed New Process
- Major Achievements:
- 1. I have appointed 10 distributors, for Modern tread and Standalone stores business in Bangalore
- 2. I have taken BRITANNIA Best performer award on 2017-2018 Year
Sales OFFICER
NILONS ENTERPRISES Pvt Ltd
10.2013 - 07.2015
- Business Value: Rs. 1 cr per month.
- Market: Standalone Store: - Royal Mart, Big market, Families hyper, Aishwarya Hypermarket & GT Stores
- Modern Trade: - Reliance, More retail, Big bazaar, Namdharis, Mk retail, Trent Hypermarket, Max hyper
- No of Distributors: Total 2 Distributors
- Job skills and Responsibilities
- Responsible for Primary, Secondary, Distribution & Display objectives and also for planning and implementation of Consumer Promotions.
- Monitor investment required for distributors and ROI generated by them.
- Monitoring Scheme of the retailer/traders for promoting sales and capturing market share.
- Establish distributor systems (stock & sales register, claim register etc.)
- Revenue projection report (for week and month) Target and Achievement.
- Maintaining a healthy relationship with category people and provide them complete service in terms of any dispute or query.
- Preparing sales related reports including Daily sales report, Weekly report of Distributors in the Assigned territory.
- Provide sales performance feedback and market reports feedback to ASM on a regular basis
PSM (Pilot Sales Man)
BRITANNIA INDUSTRIES LTD
03.2010 - 09.2013
- Business Value: Rs. 1 cr per month.
- Market: Standalone Stores: - Royal Mart, Big market, Families hyper, Aishwarya hypermarket, Loyal world & Other SAMT store
- Regional Chain: - Mk retail, Namdharis, Nilgiris
- Modern Trade: - like big bazaar, Max hyper
- Distributors: Total 08 Distributors
- Job skills and Responsibilities
- Handling channel sales for modern trade which includes National, Regional chains as well as Stand Alone.
- Planning and implementing various activities to capture more market share and working with sales man to understand the day wise business and educating the reordering process on stock out articles and placement of NEW launched products.
- Handling distributor more than 150 SKUs.
- Overseeing the sales & marketing operations, there by achieving increased sales growth across region.
- Handling team 5 Sales man and 20 merchandisers.
- Achieving established sales targets & collating feedback about brand performance and competitive activity.
- Ensuring availability and visibility of all brands in relevant outlets.
- Major Achievements:
- Taken the best visibility team award for the year of 2010 to 2011.
- 1. Grown by 30% in sales in Standalone Stores
Education
B.com -
C.V RAMAN University
1 2014
PUC - undefined
Bangalore University
1 2008
S.S.L.C. - undefined
Vijaya high school
Bangalore1 2006
Skills
Strength
Team skills, Cooperative ability, and reliable person. Good planning & organizing skills.
Timeline
Senior Area Sales Executive
BRITANNIA INDUSTRIES LTD
08.2015 - Current
Sales OFFICER
NILONS ENTERPRISES Pvt Ltd
10.2013 - 07.2015
PSM (Pilot Sales Man)
BRITANNIA INDUSTRIES LTD
03.2010 - 09.2013
PUC - undefined
Bangalore University
S.S.L.C. - undefined
Vijaya high school
B.com -
C.V RAMAN University