PARAS CHHABRA

Building Digital Bank : Indie

• Part of founding team working on developing a digital bank with full stack financial services for Individual segment
• Crafting story–boards and prototypes for multiple products including UPI, Bill Payments, Referral

Product & Growth manager : Digital Savings Account

Product Improvement:

• Analyzed customer behavior to derive product performance insights and identified areas of potential improvement
• Designed and implemented new improved acquisition journey

Results Achieved:

• 100% improvement in platform conversion rate
• 80% reduction in customer complaints

Acquisition Growth:

• Created and implemented growth strategy for paid and unpaid acquisition channels
• Designed and launched new saving account variant, referral program and outbound calling program

Results Achieved:

• 300% increase in monthly acquisition rate
• 40% reduction in acquisition cost (cost per account)

Portfolio Management:

• Implemented multiple campaigns across customer lifecycle to increase customer retention and wallet share

Results Achieved:

• Achieved 40% growth on base book of 100Cr+ value in span of 5 months

Digital Product development:

• Designed product roadmap for Digital platform focused to solve banking needs of MSME segment
• Implemented industry first features "Collection library" and "Group Payments" to simplify vendor management

Results Achieved:

• 60% increase in product adoption by target base

Acquisition Growth:

• Launched industry first Current Account variant with automated CASA sweep feature
• Derived actionable portfolio insights to design product offers, new propositions
• Trained 5,000+ FOS on Current Account product propositions

Results Achieved :

• Achieved highest ever monthly acquisition run rate for current account

• Designed and implemented multiple modules of Integrated Digital platform created for internal clients to provide customer 360 information
• Initiated and ran monthly PMO to improve customer experience across transaction banking products

Results Achieved:

• Reduction NSTP queries from 83% to 36% in span of two months
• Average reduction of 37% in onboarding TAT across transaction banking products

• Handled research projects for Global clients. Devised frameworks for quantitative decision making on various bussines strategies
• Industry analysis pertaining to key trends, drivers, operational challenges, geographical segmentation etc.
• Worked on normalization and reconciliation of effective tax rates of fortune 500 companies to develop financial models for devising tax saving strategies