Summary
Overview
Work History
Education
Skills
Websites
Recognition And Impact
Certification
Personal Information
Core Capabilities
Timeline
Generic

Paresh Baghel

Chief Digital & Transformation Leader
Delhi

Summary

Vision-driven business leader with 18+ years of experience transforming large-scale consumer and retail businesses through digital-first thinking, data-led operations, and omnichannel customer journeys. Proven track record in scaling GMV to ₹4,500 Cr+, building customer engines (7M+ users), and modernizing legacy business models for sustainable growth. Adept at leading 40+ member cross-functional teams across product, tech, growth, and supply chain. Recognized by the RIL Chairman for building one of India’s largest phygital commerce ecosystems.

Overview

16
16
years of professional experience
1
1
Certification

Work History

AVP & Business Head, Digital Transformation

Reliance Retail
New Delhi
01.2017 - Current
  • Company Overview: Fashion & Lifestyle
  • Full ownership of D2C and omnichannel digital business across 5 categories, scaling GMV from ₹750 Cr to ₹4,500+ Cr
  • Led a 40-member transformation team across product, supply chain, analytics, and marketing
  • Designed and executed an integrated omnichannel engine combining 25 brands, 2000+ stores, and digital platforms
  • Drove AI-based customer acquisition and lifecycle management, building a 7M+ user base with 70% retention
  • Reduced returns below 20% and fulfillment costs under 10% using predictive analytics and intelligent automation
  • Recognized at Reliance AGM (2023) by Chairman for leadership in digital transformation and omnichannel scale
  • Fashion & Lifestyle

Business Head – E-Commerce

BIBA Fashions Ltd.
New Delhi
01.2015 - 01.2017
  • Company Overview: (Warburg Pincus Portfolio)
  • Transformed BIBA into a digital-first fashion brand with 30% revenue from online
  • Owned P&L and led a 50-member team across merchandising, marketing, and tech
  • Introduced big data-based pricing and campaign frameworks to scale D2C operations
  • Delivered ₹12 Cr+ monthly topline with 15% EBITDA via improved CX and demand planning
  • (Warburg Pincus Portfolio)

Chief Manager – Strategy & Digital Initiatives

Escorts Kubota Ltd.
New Delhi
01.2013 - 01.2015
  • Collaborated with McKinsey to digitize the vendor supply chain; increased market share by 3%
  • Introduced dashboards and BI tools for operations, setting the foundation for digital transformation

AGM – Strategy & Operations

CK Birla Group
New Delhi
01.2010 - 01.2013
  • Established a transformation PMO for ₹160 Cr auto manufacturing project
  • Delivered plant-level profitability within 12 months; implemented process digitization across functions

Education

MBA - Management

Asian Institute of Management
Manila, PH
12.2008

Marketing Leadership Programme -

IIM Ahmedabad
Ahmedabad
01.2012

BE - Electrical

Bhilai Institute of Technology
Bhilai
06.2003

Skills

  • End-to-End Digital Strategy

  • P&L Ownership

  • Omnichannel Transformation

  • Data Analytics

  • AI-Led Operations

  • Consumer Growth

  • Retention

  • Category Management

  • Merchandising

  • CX Personalization Initiatives

  • Team Leadership

  • Cross-Functional Execution

Websites

Recognition And Impact

  • Reliance AGM 2023 Recognition – For pioneering one of India’s largest omnichannel ecosystems
  • GMV Scaled 6x – From ₹750 Cr to ₹4,500+ Cr in 5 years
  • 7M+ Users Acquired – Using AI-driven segmentation and lifecycle automation
  • Returns
  • ️ 30% Digital Revenue at BIBA – Building a digital-native playbook for a legacy fashion brand

Certification

Big Data & Analytics, Kellogg Executive Programme, 2015

Personal Information

  • Date of Birth: 06/24/80
  • Nationality: Indian

Core Capabilities

  • End-to-End Digital Strategy
  • P&L Ownership (₹4,500 Cr+ GMV)
  • Omnichannel Transformation
  • Data Analytics & AI-Led Operations
  • Consumer Growth & Retention
  • Category Management & Merchandising
  • CX Personalization Initiatives
  • Team Leadership (40+)
  • Cross-Functional Execution

Timeline

AVP & Business Head, Digital Transformation

Reliance Retail
01.2017 - Current

Business Head – E-Commerce

BIBA Fashions Ltd.
01.2015 - 01.2017

Chief Manager – Strategy & Digital Initiatives

Escorts Kubota Ltd.
01.2013 - 01.2015

AGM – Strategy & Operations

CK Birla Group
01.2010 - 01.2013

MBA - Management

Asian Institute of Management

Marketing Leadership Programme -

IIM Ahmedabad

BE - Electrical

Bhilai Institute of Technology
Paresh BaghelChief Digital & Transformation Leader