Paresh Baghel
Chief Digital & Transformation Leader
Delhi
Summary
Vision-driven business leader with 18+ years of experience transforming large-scale consumer and retail businesses through digital-first thinking, data-led operations, and omnichannel customer journeys. Proven track record in scaling GMV to ₹4,500 Cr+, building customer engines (7M+ users), and modernizing legacy business models for sustainable growth. Adept at leading 40+ member cross-functional teams across product, tech, growth, and supply chain. Recognized by the RIL Chairman for building one of India’s largest phygital commerce ecosystems.
Overview
16
16
years of professional experience
1
1
Certification
Work History
AVP & Business Head, Digital Transformation
Reliance Retail
New Delhi
01.2017 - Current
- Company Overview: Fashion & Lifestyle
- Full ownership of D2C and omnichannel digital business across 5 categories, scaling GMV from ₹750 Cr to ₹4,500+ Cr
- Led a 40-member transformation team across product, supply chain, analytics, and marketing
- Designed and executed an integrated omnichannel engine combining 25 brands, 2000+ stores, and digital platforms
- Drove AI-based customer acquisition and lifecycle management, building a 7M+ user base with 70% retention
- Reduced returns below 20% and fulfillment costs under 10% using predictive analytics and intelligent automation
- Recognized at Reliance AGM (2023) by Chairman for leadership in digital transformation and omnichannel scale
- Fashion & Lifestyle
Business Head – E-Commerce
BIBA Fashions Ltd.
New Delhi
01.2015 - 01.2017
- Company Overview: (Warburg Pincus Portfolio)
- Transformed BIBA into a digital-first fashion brand with 30% revenue from online
- Owned P&L and led a 50-member team across merchandising, marketing, and tech
- Introduced big data-based pricing and campaign frameworks to scale D2C operations
- Delivered ₹12 Cr+ monthly topline with 15% EBITDA via improved CX and demand planning
- (Warburg Pincus Portfolio)
Chief Manager – Strategy & Digital Initiatives
Escorts Kubota Ltd.
New Delhi
01.2013 - 01.2015
- Collaborated with McKinsey to digitize the vendor supply chain; increased market share by 3%
- Introduced dashboards and BI tools for operations, setting the foundation for digital transformation
AGM – Strategy & Operations
CK Birla Group
New Delhi
01.2010 - 01.2013
- Established a transformation PMO for ₹160 Cr auto manufacturing project
- Delivered plant-level profitability within 12 months; implemented process digitization across functions
Education
MBA - Management
Asian Institute of Management
Manila, PH12.2008
Marketing Leadership Programme -
IIM Ahmedabad
Ahmedabad01.2012
BE - Electrical
Bhilai Institute of Technology
Bhilai06.2003
Skills
- End-to-End Digital Strategy
- P&L Ownership
- Omnichannel Transformation
- Data Analytics
- AI-Led Operations
- Consumer Growth
- Retention
- Category Management
- Merchandising
- CX Personalization Initiatives
- Team Leadership
- Cross-Functional Execution
Websites
Recognition And Impact
- Reliance AGM 2023 Recognition – For pioneering one of India’s largest omnichannel ecosystems
- GMV Scaled 6x – From ₹750 Cr to ₹4,500+ Cr in 5 years
- 7M+ Users Acquired – Using AI-driven segmentation and lifecycle automation
- Returns
- ️ 30% Digital Revenue at BIBA – Building a digital-native playbook for a legacy fashion brand
Certification
Big Data & Analytics, Kellogg Executive Programme, 2015
Personal Information
- Date of Birth: 06/24/80
- Nationality: Indian
Core Capabilities
- End-to-End Digital Strategy
- P&L Ownership (₹4,500 Cr+ GMV)
- Omnichannel Transformation
- Data Analytics & AI-Led Operations
- Consumer Growth & Retention
- Category Management & Merchandising
- CX Personalization Initiatives
- Team Leadership (40+)
- Cross-Functional Execution
Timeline
AVP & Business Head, Digital Transformation
Reliance Retail
01.2017 - Current
Business Head – E-Commerce
BIBA Fashions Ltd.
01.2015 - 01.2017
Chief Manager – Strategy & Digital Initiatives
Escorts Kubota Ltd.
01.2013 - 01.2015
AGM – Strategy & Operations
CK Birla Group
01.2010 - 01.2013
MBA - Management
Asian Institute of Management
Marketing Leadership Programme -
IIM Ahmedabad
BE - Electrical
Bhilai Institute of Technology
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