Parinay Loya
Hyderabad
Summary
Results-driven Product and Performance Specialist with over 5 years of experience in driving digital innovation and operational excellence. Adept at managing the end-to-end product lifecycle, from market research and feature specification to performance tracking, and ROI optimization. Currently pursuing advanced certification in Product Management from IIT Guwahati to further enhance strategic roadmap development and user-centric design capabilities.
Overview
7
7
years of professional experience
Work History
Sr Digital Marketing & Performance Specialist
Randstad Sourceright
Hyderabad
06.2022 - Current
- Product Strategy & Roadmap: Developed and executed performance improvement strategies for diverse digital projects, aligning departmental goals with long-term business objectives.
- Agile Collaboration: Lead cross-functional meetings between IT and business units to develop structured architectures for capturing and monitoring product KPIs.
- Feature Optimization: Analyzed complex data trends and user engagement metrics to identify areas for operational enhancement and feature improvements.
- Stakeholder Leadership: Liaised between senior leadership and technical teams to evaluate performance metrics, and ensure product objectives were met.
- Tool Utilization: Leveraged JIRA for task management and information processing to maintain project momentum and sprint transparency.
Senior Consultant
Regalix India Pvt Ltd
Hyderabad
03.2019 - 02.2022
- Market Research: Conducted comprehensive market and competitive analyses to identify growth opportunities for high-value client portfolios.
- User-Centric Strategy: Collaborated with clients to create engaging content and remarketing tactics (retargeting ads) that significantly improved user retention and conversion rates.
- Performance Analytics: Tracked and reported on campaign and product performance using advanced analytics tools to guide future strategic pivots.
- Mentorship: Provided training to junior members on best practices in performance analysis and strategic planning to maximize ROI.
Education
Product Management And Digitization - Product Managament
IIT Guwahati
Guwahati04-2025
Skills
- PM tools: JIRA, Aha, Confluence, Figma
- Data/Marketing: SEM, remarketing, Meta Ads, LinkedIn Ads, Google AdWords
- Concepts: digitization techniques, performance analysis, information processing
Timeline
Sr Digital Marketing & Performance Specialist
Randstad Sourceright
06.2022 - Current
Senior Consultant
Regalix India Pvt Ltd
03.2019 - 02.2022
Product Management And Digitization - Product Managament
IIT Guwahati