PARITOSH TIWARI
Thane
Summary
Accomplished leader with extensive expertise in Retail industry, demonstrating focus and efficiency in financial reporting and budget adherence while excelling across diverse sales channels and organizations.
Overview
24
24
years of professional experience
Work History
Business Head – The Raymond Shop
Raymond Life Style Limited
04.2023 - Current
- Heading ‘The Raymond Shop’ vertical managing functions encompassing Retail Operations, Visual Merchandising, Marketing, Projects, Tailoring & Customer Service
- Repositioned The Raymond Shop from a fabric retailer to a lifestyle destination, driving apparel contribution from 22% to 26%.
- Achieved 15% topline growth and 4% GM improvement through optimization of buying and inventory strategy.
- Led digital transformation initiatives across brands, shifting marketing to digital-first platforms, and enhancing customer acquisition by 22%.
- Expanded the national retail footprint by over 125 stores and doubled the COCO presence within two years.
- Built a scalable retail training and certification ecosystem for over 6,500 staff and more than 1,500 tailors, raising service excellence metrics & reducing tailoring complaints by 22%
- Set up the Customer Complaint Resolution team for the organization, and digitized the entire process through Zoho Desk, which resulted in TAT reducing from 28 days to 5 days.
- Set up the NPS process for assessing customer feedback on Tailored Garments, which helped identify key areas of improvement, along with a process for in-store feedback from customers through GMB QR codes.
AVP Sales – Arrow
Arvind Fashions Ltd.
12.2021 - 04.2023
- Managed all sales channels for the brand: Retail, Distribution, E-Com (B2B & B2C), Large Format Stores, and Exports.
- Piloted the concept of pre-trade show ordering in EBOs and department stores, which resulted in an early season launch in stores, leading to a higher sell-through rate of 53% versus 44% in the previous year.
- Revamped the merchandise grid for the E-Com channel from an OSM-heavy model to an SMU-led model, thus improving the margins for the brand from 11% CBA to 14% CBA.
- Launched a Department Store initiative for top doors, which contributed 40% of the revenues across chains, and managed to generate a L2L growth in excess of 20% in the key counters.
- Piloted the AOS system in the distribution channel to automate the order-booking process during in-season which led to an additional order of 52k pcs across the channel.
AVP - Retail
Manyavar (Vedant Fashion Pvt Ltd.)
11.2019 - 12.2021
- Cultivated KPI-driven culture, facilitating ABS growth of 21% and ABV increase of 13%
- Enhanced market penetration by incorporating 50+ EBO doors and 37 LFS doors within 2 years.
- Established Franchisee Score Card as a strategic tool to measure Franchisee KPIs and synchronize with dedicated training program for Franchisee partners.
- Reduced store capex cost from 3700 sft to 2900 sft
Distribution Head: South & International Markets
Levi Strauss India Pvt Ltd
05.2016 - 10.2019
- Elevated distribution operations in South India, Sri Lanka, and Maldives with 22% growth
- Identified and signed 3 EBOs and 2 new department stores in Sri Lanka.
Expanded market presence to Maldives with launch of 3 new Levi's stores.
Retail Manager
Levi Strauss & Co
05.2016 - 05.2018
- Developed and implemented Omni Channel strategy for top 100 doors, boosting offline business by 6%.
Extended successful initiative to AMA region following positive India market results. - Spearheaded launch of first COCO stores in India, including inaugural Airport Store.
Executed global innovations such as Tailor Shop and In Store Mobility for enhanced customer experience.
Head - Retail, LFS & E Com
William Penn Pvt Ltd
09.2014 - 04.2016
- Enhanced operating profit in William Penn from 15% to 19% while optimizing stock turns by reducing SOH from 8 months to 5 months
- Initiated category development in Non Writing Instruments, scaling revenues from 5% to 16%
- Facilitated onboarding of brands like Hugo Boss and Zippo and optimized alliance with Mont Blanc to secure preferred partner role, elevating gross margins.
GM Sales, Madura Garments
Madura Garments
02.2013 - 08.2014
- Initiated first SIS concept within distribution channel and broadened space with strategic partners such as Pothy, Tipsy Topsy, Chennai Silks etc.
- Launched 22 FOFO EBOs to facilitate growth in Tier 3 – 5 towns
Business Manager - New Initiatives
Madura Garments
11.2010 - 12.2013
- Onboarded brands such as Levi’s to enhance casual market share.
Secured partnership with Jockey for new product offerings.
Aligned Manyavar with emerging ethnicwear trends to capture new customers.
Collaborated with Octave and Montecarlo to boost revenue in winterwear categories. - Cultivated New Initiative business growth from 0 to 35 crore vertical within 3 years
Regional Manager – CK & FCUK (North)
Brand Marketing India
08.2010 - 10.2010
ZM West & South
Madura Garments
05.2008 - 07.2010
Regional Manager North
Madura Garments
05.2005 - 04.2008
Management Trainee : Lee Jeans
Arvind Mills Pvt Ltd
05.2002 - 04.2003
Education
PGDBM - New Delhi
IIPM
New Delhi01.2005
BHM - Mangalore
Srinivas College of Hotel Management
Mangalore01.2002
Skills
- Multi Channel Sales Strategy
- Brand Management
- Product Development
- Inventory management
- Marketing strategy
- Financial performance management
Accomplishments
• Received the Best Debutante for FY24 in Raymond for turning around the COCO business.
• Received Global Excellence Award on successfully rolling out Omni Channel strategy across Levi’s doors.
• Received MD Award in Levi Strauss & Co. for driving key Retail initiatives in for 2 consecutive years.
• Received Global Excellence Award on successfully rolling out Omni Channel strategy across Levi’s doors.
• Received MD Award in Levi Strauss & Co. for driving key Retail initiatives in for 2 consecutive years.
Timeline
Business Head – The Raymond Shop
Raymond Life Style Limited
04.2023 - Current
AVP Sales – Arrow
Arvind Fashions Ltd.
12.2021 - 04.2023
AVP - Retail
Manyavar (Vedant Fashion Pvt Ltd.)
11.2019 - 12.2021
Distribution Head: South & International Markets
Levi Strauss India Pvt Ltd
05.2016 - 10.2019
Retail Manager
Levi Strauss & Co
05.2016 - 05.2018
Head - Retail, LFS & E Com
William Penn Pvt Ltd
09.2014 - 04.2016
GM Sales, Madura Garments
Madura Garments
02.2013 - 08.2014
Business Manager - New Initiatives
Madura Garments
11.2010 - 12.2013
Regional Manager – CK & FCUK (North)
Brand Marketing India
08.2010 - 10.2010
ZM West & South
Madura Garments
05.2008 - 07.2010
Regional Manager North
Madura Garments
05.2005 - 04.2008
Management Trainee : Lee Jeans
Arvind Mills Pvt Ltd
05.2002 - 04.2003
PGDBM - New Delhi
IIPM
BHM - Mangalore
Srinivas College of Hotel Management