PARTH SABHAYA
Bengaluru
Summary
Performance-focused Digital Marketing Specialist with experience managing high-spend Google Ads and Meta Ads accounts. Strong in large-scale Search and Performance Max execution, improving CPL and ROAS, and driving stable performance through structured campaign management, data-driven insights, QA rigor, and automation.
Overview
3
3
years of professional experience
Work History
Digital Marketing Executive
Sipify Marketing Pvt. Ltd.
08.2025 - Current
- Managed 30+ Google Ads campaigns across Search, Display, YouTube & Performance Max for 10+ real estate accounts with 8-10L monthly spend.
- Conducted deep account audits (keywords, SQR, audiences, creatives, bidding, tracking), reducing wasted spend by 20-25%.
- Improved qualified lead rate by 30% by restructuring brand, non-brand, competitor, and location-based campaigns.
- Optimized smart bidding (tCPA, Max Conversions), increasing conversions by 18% while maintaining CPL benchmarks.
- Implemented and validated GA4 & GTM tracking, improving conversion accuracy and attribution reliability.
- Built automated dashboards in Looker Studio, cutting manual reporting effort by 40%.
Campaign Manager
AdHook Media
12.2024 - 08.2025
- Managed high-velocity Google Ads & Meta Ads accounts with 2-5L daily budgets, ensuring stable pacing and spend control.
- Owned end-to-end campaign operations for 8-12 client accounts, including setup, QA checks, optimization, and issue resolution.
- Improved CTR by 28% and reduced CPL by 22-25% through continuous keyword, audience, creative, and bidding optimizations.
- Monitored large daily spends to prevent budget leakage and volatility, improving spend efficiency by 20%.
- Automated reporting via Google Sheets & Looker Studio, reducing optimization response time by 35%.
Media Buying Team Lead
PdAvenue Media
07.2023 - 11.2024
- Managed 20L+ monthly ad spend across Google Ads & Meta Ads, delivering 3.5× average ROAS for international accounts.
- Led and mentored 3 media buyers, reviewing setups, optimization logs, and QA checklists across 20+ active campaigns.
- Drove 40% growth in qualified leads through full-funnel audits, account restructures, and controlled scaling.
- Scaled campaigns up to 2× spend while maintaining CPL and ROAS targets through close performance monitoring.
Education
Bachelor of Computer Applications (BCA) - undefined
Veer Narmad South Gujarat University
Skills
- Google Ads (Search, Display, YouTube, PMax)
- Budget Pacing & Forecasting
- Audience Segmentation
- Keyword Strategy
- Campaign Structure Optimization
- Search Term Reports (SQR)
- Negative Keyword Management
- Bid Strategy Optimization (tCPA, Max Conversions)
- Quality Score Improvement
- Ad Copy Testing
- Landing Page Alignment
- Performance Analysis & Insights
- Google Sheets
Websites
Skills And Tools - Marketing
- Google Ads (Search, Display, YouTube, PMax)
- Budget Pacing & Forecasting
- Audience Segmentation
- Keyword Strategy
- Campaign Structure Optimization
- Search Term Reports (SQR)
- Negative Keyword Management
- Bid Strategy Optimization (tCPA, Max Conversions)
- Quality Score Improvement
- Ad Copy Testing
- Landing Page Alignment
- Performance Analysis & Insights
- Google Sheets
Personal Information
Title: Digital Marketing Executive
Timeline
Digital Marketing Executive
Sipify Marketing Pvt. Ltd.
08.2025 - Current
Campaign Manager
AdHook Media
12.2024 - 08.2025
Media Buying Team Lead
PdAvenue Media
07.2023 - 11.2024
Bachelor of Computer Applications (BCA) - undefined
Veer Narmad South Gujarat University